Albert Bahirwa

• Content Strategy and Community Management:
  
  1. Content Creation and Distribution
  - Craft engaging posts, articles, images, videos, and infographics tailored to the target audience.
  - Develop a content calendar to maintain a consistent flow of content across multiple platforms.
  - Streamline content creation processes to improve efficiency without compromising quality.
  - Ensure all content aligns with the brand's voice and message.
  
  2. Community Engagement and Reporting
  - Monitor multiple social media platforms to foster engagement and maintain a consistent brand presence.
  - Provide regular reports on the health and performance of the online community to management.
  - Analyze performance metrics to identify areas for improvement and optimize social media campaigns.
  - Share insights and trends from the community with internal teams to inform marketing, product development, and customer service efforts.
  
  3. Digital Marketing Alignment
  - Work closely with the marketing team to align community content with the overall digital marketing strategy.
  - Develop targeted advertising campaigns to drive website traffic and generate leads.
  - Coordinate influencer partnerships to leverage their reach and expand brand visibility.
  
  4. Crisis Communication and Reputation Management
  - Effectively manage crisis communication during unfavorable situations to protect the company's reputation online.
  - Utilize user-generated content to showcase positive customer experiences and enhance credibility.
  
  5. Team Collaboration and Training
  - Lead team meetings and training sessions to foster collaboration among team members for optimal results in social media management tasks.
  - Conduct regular competitor analyses to identify opportunities to differentiate from other brands in the industry.
  
  

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action
• Optimizing content for publication across various social media sites
• Scheduling copy for release at optimal times
• Monitoring users' engagement with and feedback on every post
• Analyzing and reporting on the effects of publications
• Maintaining a secure database of all login credentials
• Remaining abreast of changes to all pertinent social media applications
• Exploring the potential value of social media sites that are not yet in our repertoire.

Achievements

• Improved organic reach by optimizing content for search engine visibility and user engagement.
• Managed company profiles on various platforms, ensuring consistent messaging and visual branding.
• Increased brand awareness through development and implementation of successful public relations campaigns.

• Duties and responsibilities held
• Create and capture beautiful and enticing images of food for website and social media.
• Design settings and backgrounds to create compositions based on food
• Resized, edited, airbrushed, and general enhancement images taken using photo editing software.
• Worked with the social media executive to determine the best package and presentation of photos to be used.

• Develop relevant content topics to reach the company’s target customers
• Develop brand awareness and online reputation
• Create, curate, and manage all published content
• Oversee the design, and identify target customers
• Monitor, listen, and socially respond to users while cultivating leads and sales
• Design, create and manage promotions and social ad campaigns.