ALDRINE EDWARD NSUBUGA
Marketer
KAMPALA
Summary
Talented and performance driven Vice President with 16 years of experience in Pay television at senior management level with immense industry background. I have a proven track record in leadership, marketing, market development, media relations and communication. Excellent team development, people motivator and coach. Highly self-motivated, passionate about good communication and team play . Results oriented with a rich history of achievement; leader of innovations and initiatives with a forward thinking approach centered on competitive growth and market leadership.
Overview
32
32
years of professional experience
14
14
years of post-secondary education
Work History
VICE PRESIDENT
STARTIMES UGANDA
01.2022 - 01.2025
- Responsible for Marketing strategy, business strategy implementation and supervision, stakeholder relationships, products development, revenue growth
- As part of senior management input into marketing strategy, campaigns and promotions; government public relations, private and public sector networking, strategic connections within media and support administration
- Input into strategy formulation, key decision making, business partnerships, strategic sponsorships
- Training, mentorship and coaching
- Company spokesman and communication strategy
- Market research initiatives
REGIONAL MARKETING DIRECTOR
STARTIMES KENYA
01.2019 - 01.2022
- Spearhead the designing of brand marketing and public relations strategies for all countries
- Oversee budgeting and resource management of all the brand marketing and PR teams
- Oversee and guide in the launching of plans for new markets
- Design and management of media strategy
- Execution of the content promotion plan for self owned channels
- Develop OTT strategy to exploit opportunities presented by new digital media (social media)
- Spearhead development and guide the implementation of long and short term strategic marketing plans
- Identify and lead definition of key targeting segmentation of products and services
MARKETING DIRECTOR
STARTIMES UGANDA
01.2013 - 01.2018
- Responsible for developing the Uganda market
- Lead development of marketing strategy and bud
- Brand marketing strategy
- Engage management through timely strategic plans, analyses and performance reports
- Ensure effective communication and PR strategies
- Provide local market insights and assist on business casing
- Establish business partnerships and critical government PR
- Formulate strategies for managing competition competition
- Product development and pricing strategy
- Content strategy and bouquet packaging
- Corporate Social Responsibility projects and sponsorships
- Company spokesman
HEAD OF MARKETING, RETAIL & MOBILE MONEY
SIMBA TELECOM LIMITED
01.2009 - 01.2013
- Company Overview: The largest dealer for MTN Uganda - the largest telecommunications company in Uganda - with over 20 million subscribers
- Simba Telecom has 70 retail distribution outlets across the country
- Designing & Implementing Mobile Money & Retail strategy
- Design Zuku Tv market entry and growth strategy
- Growing mobile money transaction & business volume
- Set up efficient system and back end controls
- Set up efficient audit & fraud detection systems
- Recruitment and training of staff
- Set up an efficient mobile money agent network
- Launch Zuku Tv pay television
- The largest dealer for MTN Uganda - the largest telecommunications company in Uganda - with over 20 million subscribers
- Simba Telecom has 70 retail distribution outlets across the country
- Simba Telecom is the largest Mobile Money dealer in the country with a monthly turnover of US $ 10 million @ month
- Recruited and trained over 1000 Mobile Money dealerships
HEAD OF MARKETING
CRANE BANK LIMITED
01.2005 - 01.2008
- Company Overview: The largest privately owned local commercial bank with 50 branches across the country
- Developing & implementing marketing strategy
- Product development
- Brand promotion
- Sales team recruitment, training
- Budget planning
- Developing and implementing Media strategy
- Corporate communications
- The largest privately owned local commercial bank with 50 branches across the country
- Built Crane into the largest indigenous bank with 50 branches across the country
- Pioneered the Visa Debit card in the local market
HEAD OF MARKETING
UGANDA TELECOM LIMITED
01.2000 - 01.2005
- Company Overview: the national telecommunications service provider (Government parastatal) which was privatized in 1999
- Products included landlines, mobile telephony, data, and internet
- Re-branding from national parastatal to a privately co-owned telecom company
- Developing & implementing marketing strategy
- Product development
- Brand development & management
- Sales team recruitment, training
- Budget planning
- The national telecommunications service provider (Government parastatal) which was privatized in 1999
- Products included landlines, mobile telephony, data, and internet
- Launched mobile telephony under a highly successful brand Mango
- Grew mobile telephone customer base to 2,000,000 in 5 years
- Transformed the image of the government parastatal to a successful private corporation
HEAD OF MARKETING AND SALES
MULTICHOICE UGANDA LIMITED
01.1993 - 01.2000
- Company Overview: the first pay television subscriber management company in Uganda
- Business development
- Brand, Marketing & Sales strategy
- Implementing of marketing plan
- Research & Product development
- Communication strategy (Media plan)
- Training
- Developing KPIs for marketing & sales team
- Drawing Marketing budget & implementation
- Distribution & dealer strategy
- The first pay television subscriber management company in Uganda
- Built an analogue subscriber base of 200,000 in 5 years
- Developed the satellite market to 100,000 DStv subscribers
- Built Multichoice into one of the premium corporate brands in the market
Education
BA (Hons) Arts - Economics
Makerere University
01.1989 - 01.1992
Advanced Certificate of Education - undefined
Makerere College School
01.1987 - 01.1989
Uganda Certificate of Education - undefined
Kings College Budo
01.1983 - 01.1986
Primary Leaving Certificate - undefined
Budo Primary School
01.1976 - 01.1982
Skills
Results driven
Business analysis and development
Critical thinking
Presentation skills
Negotiation and persuasion
Training and mentoring
Strategic planning
Budget administration
Excellent communication skills
Team leadership and team building
People motivation
Leadership
Corporate networking
Media networking
Social networking
Team player
Multi-skilled
Decision making
Educationbackgroundandqualification
- Makerere University, BA (Hons) Arts – Economics, 1989-1992
- Makerere College School, Advanced Certificate of Education, 1987-1989
- Kings College Budo, Uganda Certificate of Education, 1983-1986
- Budo Primary School, Primary Leaving Certificate, 1976-1982
Othercareer
- Board chairman, Mandela National Stadium, 2014-2019
- Board member, Nyaka International
- Board member, JK Academy
- Football writer, commentator, pundit
- Radio & TV broadcaster
- Sports administrator
Birthlocation
Kampala, Kampala
Personal Information
- Date of Birth: 04/21/70
- Gender: Male
- Nationality: Ugandan
- Marital Status: Married with 5 children
Training
- Marketing and Sales training, South Africa, 1996
- On job marketing training, South Africa and Kenya, 1997-1999
- Marketing and sales training, United Kingdom, 2001-2002
- Chartered Marketeer
Professionalcareerrecord
- Vice President, Startimes Uganda, 01/01/22, 12/31/25, Responsible for Marketing strategy, business strategy implementation and supervision, stakeholder relationships, products development, revenue growth.
- Marketing Director, Startimes Uganda, 01/01/13, 12/31/18, Responsible for Kenya marketing and East Africa region.
- Regional Marketing Director, Startimes Kenya, 01/01/19, 12/31/22, Lead development of marketing strategy and budget.
- Head of Marketing and Sales, Multichoice Uganda Limited, 01/01/93, 12/31/00, Business development, Brand, Marketing & Sales strategy.
- Head of Marketing, Retail & Mobile Money, Simba Telecom Limited, 01/01/09, 12/31/13, Designing & Implementing Mobile Money & Retail strategy.
- Head of Marketing, Crane Bank Limited, 01/01/05, 12/31/08, Developing & implementing marketing strategy.
- Head of Marketing, Uganda Telecom Limited, 01/01/00, 12/31/05, Re-branding from national parastatal to a privately co-owned telecom company.
Timeline
VICE PRESIDENT
STARTIMES UGANDA
01.2022 - 01.2025
REGIONAL MARKETING DIRECTOR
STARTIMES KENYA
01.2019 - 01.2022
MARKETING DIRECTOR
STARTIMES UGANDA
01.2013 - 01.2018
HEAD OF MARKETING, RETAIL & MOBILE MONEY
SIMBA TELECOM LIMITED
01.2009 - 01.2013
HEAD OF MARKETING
CRANE BANK LIMITED
01.2005 - 01.2008
HEAD OF MARKETING
UGANDA TELECOM LIMITED
01.2000 - 01.2005
HEAD OF MARKETING AND SALES
MULTICHOICE UGANDA LIMITED
01.1993 - 01.2000
BA (Hons) Arts - Economics
Makerere University
01.1989 - 01.1992
Advanced Certificate of Education - undefined
Makerere College School
01.1987 - 01.1989
Uganda Certificate of Education - undefined
Kings College Budo
01.1983 - 01.1986
Primary Leaving Certificate - undefined
Budo Primary School
01.1976 - 01.1982