Travelling, Reading self help books, Food, Soccer
ANDREW MUZOORA
Marketing
Kampala,Uganda
Summary
Thoughtful marketing professional building client-customized marketing campaigns with statistical relevance and ingenuity. Detailed marketing technologist, utilizing Google Analytics and SEO to drive website traffic and increase brand engagement. Creative online product promoter, developing social media content aligned with brand image and target audience. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
1
1
Language
13
13
years of post-secondary education
6
6
years of professional experience
Work History
Head of Marketing and Business Unit Development
MOD Public Health Consultants
Masaka, Uganda
06.2021 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Maintained complete database of all files, contacts and project materials.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Implemented creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Developed network of related professionals to open up business opportunities.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Successfully project managed over 100 multi-lingual direct mail and email campaigns simultaneously.
Head of Digital Marketing
El Cambio Academy
Masaka, Uganda
02.2021 - 06.2021
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 50%.
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Planned and executed all web, SEO, database marketing and social media advertising campaigns.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Created email blast campaigns to target key customers.
- Initiated testing for email marketing with Mail Chimp, website and other email platforms.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Marketing Manager
Uganda Marathon
Masaka, Uganda
06.2018 - 12.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Maintained complete database of all files, contacts and project materials.
- Assisted with development of about 20 event strategies and tactical plans to promote accomplishment of marketing goals.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Submitted professional proposals and project scopes in response to Requests for Proposals.
- Executed optimal sales strategies to achieve commercial goals for local market.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and sales of marathon slots in Europe.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales for example blood donation drives organized in Masaka and Mbarara
- Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
IT Associate
KiBO Foundation
Kampala, Uganda
09.2015 - 12.2018
- Followed up with clients to verify optimal customer satisfaction following support engagement and problem resolution.
- Configured hardware, devices and software to set up work stations for employees.
- Removed malware, ransomware and other threats from laptops and desktop systems.
- Helped streamline repair processes and update procedures for support action consistency.
- Devised solutions to operations issues related to internet speeds and hardware , working closely via phone, email, live chat and web teleconference with our service providers
- Carried out day-day-day duties accurately and efficiently.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Maintained energy and enthusiasm in fast-paced environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Education
Certificate in Brand Management: Aligning Business - Brand Awareness - Brand Identity And Image
University of London
United Kingdom 07.2021 - Current
Certificate in Cyber Security Essentials - Network Security
Cisco Network Academy - KiBO Foundation
Kampala 05.2018 - 07.2018
Certificate in Network Programmability - Network Management And Automation
Cisco Network Academy - KiBO
Kampala 03.2018 - 04.2021
Bachelors Degree in Information Systems - Information, IT , And Marketing
Makerere
University 09.2013 - 01.2017
Certificate in IT Essentials - Computer Assembly, Routine Maintenance, Softwares
Cisco Network Academy - KiBO Foundation
Kampala 12.2012 - 04.2013
Uganda Advanced Certificate of Education - High School
Lugazi Mixed School Naalya
Lugazi 02.2010 - 11.2012
Uganda Certificate of Education - Lower High School
Gombe Secondary School
Butambala 02.2007 - 12.2009
Skills
Market Positioning
Interests
REFEREES
Ms. Joyce Bukenya
Managing Director
El Cambio Academy
Tel: + (256)758 600 011
Email: holycena100@gmail.com
Off mail: jb@elcambioacademy.com
Mr. Andrew Bownds.
Country Manager
Uganda Marathon
Tel: + (256) 751 447 181
Email: andy@ugandamarathon.com.
Mrs. Veronica Ssempebwa
Managing Director
KiBO Foundation
Tel :+( 256) 752575422
Email: veronica.birungi@gmail.com
Timeline
Certificate in Brand Management: Aligning Business - Brand Awareness - Brand Identity And Image
University of London
07.2021 - Current
Head of Marketing and Business Unit Development
MOD Public Health Consultants
06.2021 - Current
Head of Digital Marketing
El Cambio Academy
02.2021 - 06.2021
Marketing Manager
Uganda Marathon
06.2018 - 12.2020
Certificate in Cyber Security Essentials - Network Security
Cisco Network Academy - KiBO Foundation
05.2018 - 07.2018
Certificate in Network Programmability - Network Management And Automation
Cisco Network Academy - KiBO
03.2018 - 04.2021
IT Associate
KiBO Foundation
09.2015 - 12.2018
Bachelors Degree in Information Systems - Information, IT , And Marketing
Makerere
09.2013 - 01.2017
Certificate in IT Essentials - Computer Assembly, Routine Maintenance, Softwares
Cisco Network Academy - KiBO Foundation
12.2012 - 04.2013
Uganda Advanced Certificate of Education - High School
Lugazi Mixed School Naalya
02.2010 - 11.2012
Uganda Certificate of Education - Lower High School
Gombe Secondary School
02.2007 - 12.2009
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