ASHIRAF LUBEGA

As a brand manager at Kampala Tile Market, I was responsible for developing and implementing effective marketing strategies to promote the company's brand and products. This role required me to be highly creative, organized, and responsive to changing market trends and customer needs.

One of my key accomplishments in this role was increasing sales through various channels, including television and radio advertising, as well as interviews with local media outlets. I worked closely with our sales team to identify the most effective channels for reaching our target audience, and developed compelling messaging and creative content to capture their attention and interest.

In addition to traditional advertising and media outreach, I also developed innovative promotional campaigns and events to drive engagement and build brand awareness. I collaborated with other departments within the company to develop new product offerings and packaging designs, and worked closely with our logistics team to ensure timely and efficient delivery of products to customers.

Throughout my time in this role, I demonstrated strong leadership skills, working closely with other members of the marketing team to set goals, track progress, and continuously improve our strategies and tactics. I also built strong relationships with key stakeholders, including media partners, vendors, and customers, earning their trust and respect through my professionalism, expertise, and commitment to their success.

Overall, my experience as a brand manager at Kampala Tile Market provided me with valuable insights into the world of marketing and advertising, as well as the ability to lead and inspire teams to achieve great results. I am confident that these skills and experiences will serve me well as I continue to pursue my career in this field.

Lastly i introduced campaignes that increases sales on average of 300%. In implementation

• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.

As a sales executive in a busy market in Uganda, I was responsible for promoting and selling adhesive products to hardware stores and other businesses in the area. This role required me to be highly proactive, organized, and responsive to the needs of my customers.

On a typical day, I would visit a variety of hardware stores and other businesses, introducing them to our product line, explaining the benefits and features of each product, and answering any questions they may have had. I also worked closely with our sales team to develop and implement effective marketing strategies, including promotional events, product demonstrations, and targeted advertising campaigns.

Throughout my time in this role, I developed strong relationships with many of our customers, earning their trust and respect through my professionalism, attention to detail, and commitment to their success. I also gained a deep understanding of the local market and the unique challenges and opportunities that it presented.

Overall, my experience as a sales assistant in a busy market in Uganda provided me with valuable insights into the world of sales and marketing, as well as the ability to work effectively in a fast-paced, dynamic environment. I am confident that these skills and experiences will serve me well as I pursue my career in this field. And below is the detail

• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Analyzed past sales data and team performance to develop realistic sales goals.
• Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Presented products to clients using dynamic presentations and practical use-case scenarios.
• Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
• Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
• Held weekly meetings with Job titles to identify techniques to overcome sales obstacles.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.
• Developed and led sales training initiatives for employees and teams across organization.
• Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
• Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
• Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
• Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making.
• Set and achieved company defined sales goals.
• Worked independently with minimal supervision.
• Built relationships with customers and community to promote long term business growth.
• Met with customers to discuss and ascertain needs, tailor solutions, and close deals.
• Negotiated prices, terms of sales and service agreements.
• Prepared and deliver customer sales quotes.
• Attended monthly sales meetings and quarterly sales trainings.
• Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Exceptional computer skills
• Liaised between clients and support team to quickly resolve issues.
• Contributed to team objectives in fast-paced environment.
• Met existing customers to review current services and expand sales opportunities.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
• Quoted prices, credit terms and other bid specifications.
• Developed new business relationships and maintained existing through regular communications and effective account management.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Developed and monitored account management processes, such as management inspections, reward and recognition and quality improvement
• Maintained optimal financial controls by following loss prevention procedures and protecting cash assets.
• Drove store revenue by offering customers accessories and related purchases to complete selections.
• Met and exceeded revenue goals by 300% through generating new leads and identifying new clients.
• Provided expert identification of key territory AdhesiveIndustry business needs.
• Capitalized on customer up-sell opportunities resulting in 300% increased revenues.
• Communicated effectively with broad range of House finishing thats to say tiling ands professionals to promote Product or Service.

• Reported back to instructor to receive day-to-day tasks and responsibilities.
• Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
• Interacted with customers by phone, email or in-person to provide information.
• Delivered clerical support by handling range of routine and special requirements.
• Helped with administrative support by managing incoming calls, coordinating files and sorting mail.
• Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs.
• Completed range of simultaneous job tasks to support professor's academic, research and operational needs.

• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
• Identified and resolved unauthorized, unsafe or ineffective practices.
• Set, enforced and optimized internal policies to maintain responsiveness to demands.
• Devised processes to boost long-term business success and increase profit levels.
• Partnered with vendors and suppliers to effectively manage and budget.
• Planned and resourced personnel and logistics for operations component exercises resulting in highly trained personnel ready to act quickly in critical roles.
• Reviewed shift reports to understand current numbers and trends.
• Worked in matrix management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance.
• Led warehouse improvement initiatives to advance operational efficiencies and increase revenue.
• Collaborated with process owners to refine procedures, devise best practices and correct quality audit findings.
• Investigated and resolved departmental non-conformances.
• Advanced productivity KPIs by leading trainings on procedures and safety practices.
• Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
• Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
• Formulated processes to improve assistance to support groups, resulting in reduction of downtime and financial loss.
• Directed initiatives to achieve regulatory compliance, foster good manufacturing practices and meet component quality standards.
• Helped build and review master service agreements for work eligibility.
• Implemented ticket tracking system and worked with team to create customized system for improved tracking and logging of work issues.
• Spearheaded department training for appraisals of new components.
• Trained new employees on proper protocols and customer service standards.
• Assisted in recruiting, hiring and training of team members.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Trained and guided team members to maintain high productivity and performance metrics.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

• Communicated product information with confidence and educated consumers about company.
• Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
• Engaged, educated and befriended customers to deliver amazing shopping experience.
• Assisted with daily opening and closing tasks to maintain clean, neat and professional store.
• Showed understanding of customer's personal style and preferences when offering product advice.
• Completed floorsets, filled floor and rang up customers.
• Achieved and exceeded sales goals in line with prescribed selling strategy.
• Executed brand activations to standards and with professionalism.
• Contributed to social media content documenting brand's impact in on market.
• Communicated successes, competition trends, deals, product introductions, potential accounts, resets and demo opportunities via recaps.
• Achieved competitive brand placements at retail locations for existing and new products.
• Collaborated with local field sales to drive visibility and sales results.
• Identified key high-traffic, consumer-centric locations and events to deliver brand awareness and implemented team test driving experiences.
• Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
• Conducted field recruiting at industry events to expand brand presence.
• Achieved in service or to-go volume placements in on-premise channel.
• Educated trade and distributor or broker partners for portfolio benefit.
• Executed company initiatives and activations.
• Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
• Functioned as team player by working with other members to deliver sampling goals.
• Identified future sampling and event opportunities.

• Contributed to business strategy through in-depth market research to understand opportunities, positioning and financial value.
• Recommended specific advertising strategies based on company goals, developing individualized plans to generate revenue and build customer base.
• Developed processes to continuously monitor external advertising sphere to identify and deliver relevant insights for businesses.
• Executed full advertising campaign and research lifecycle to completion, managing external vendors and partnering with internal stakeholders.
• Produced tables, graphs and reports in support of analytical and research projects.
• Made outbound calls to existing customers to upsell advertising packages.
• Created and presented media and advertising packages to prospective customers.
• Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Helped customers in determining design and layout of sold and spec ads.
• Developed strong relationships with advertisers and negotiated pricing following established procedures.
• Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
• Conducted market research to attract clients in new territories.
• Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.

• Created, curated and managed published content for feed and stories across social media channels.
• Built relationships with other brand ambassadors and influencers to assist in social media strategy.
• Produced relevant product content to reach target customers.
• Monitored and built social media following by maintaining solid online presence via community engagement.
• Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
• Engaged with consumers using education, passion and authenticity.
• Gathered insights from interaction with current and prospective consumers to enhance content.
• Established credibility on social media and persuaded others by virtue of authenticity and reach.
• Followed and reviewed competitor social media channels, content and strategy to relay insights.
• Formulated high-quality written storytelling and visual content for social media campaigns.
• Live streamed dialogue and events on Facebook, Twitter and Instagram to optimize interaction and engagement levels.