READING
Atuhaire Balam Bob
Digital Marketer
Kampala,Uganda
Summary
A self taught Digital Marketing guru with four years success in creating on-brand marketing content for existing and new social media platforms.
Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals.
Proficient in social media monitoring and management tools.
I am also an accomplished Digital Manager with proven success in driving innovation and early adoption of emerging technologies and platforms.
Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
I am also well-organized and familiar with data-driven approaches to prospecting leads, developing strategies and improving ROI.
I am good with Content SEO optimization.
I have good interpersonal, communication and planning abilities.
Overview
3
3
Languages
2
2
Certifications
10
10
years of post-secondary education
10
10
years of professional experience
Work History
Digital Marketing Manager
Africell Uganda
Kampala
06.2020 - Current
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Increased customer engagement through social media.
- Maintained expert-level skills in digital platforms such as Twitter and Facebook platforms.
- Monitored return on investment of online and social media marketing efforts.
- Created social media content with consistent content and tone.
- Managed social media accounts for Africell Uganda, generating interest for existing and upcoming product or service releases.
- Verified client messages were answered within the shortest time to establish quick and effective issue resolution.
Digital Manager/Consultant
100.2 Galaxy FM Zzina!
Kampala
01.2018 - Current
- Monitored online trends, conversations and innovations to optimize strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Increased Facebook page ‘likes' by more than 20% and Twitter following by 30% in 3 years through consumer driven content creation.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Developed campaigns and specific marketing strategies for clients.
Content Writer
Howwe
Kampala
01.2017 - Current
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
Digital Manager
Club Amnesia
Kampala
01.2018 - 09.2019
- Collaborated with other Marketing Teams to achieve sales through online promotions and awareness creation.
- Actively listened to customers on Digital Platforms, handled concerns quickly and escalated major issues to supervisor.
Education
Master of Science - Marketing
Makerere University Business School
Kampala 03.2021 - Current
Bachelors Degree - Procurement and Supply Chains Management
Makerere University Business School
Kampala 08.2015 - 01.2020
UACE -
Buddo Secondary School
Kampala 02.2013 - 11.2014
UCE -
Buddo Secondary School
Kampala 02.2009 - 11.2012
Skills
Strategic Planning
Certification
Certificate in Fundamentals of Digital Marketing Skills
Interests
GAMING
SOCCER
TRAVEL
MUSIC & DANCE
Timeline
Master of Science - Marketing
Makerere University Business School
03.2021 - Current
Digital Marketing Manager
Africell Uganda
06.2020 - Current
Digital Manager/Consultant
100.2 Galaxy FM Zzina!
01.2018 - Current
Digital Manager
Club Amnesia
01.2018 - 09.2019
Content Writer
Howwe
01.2017 - Current
Bachelors Degree - Procurement and Supply Chains Management
Makerere University Business School
08.2015 - 01.2020
UACE -
Buddo Secondary School
02.2013 - 11.2014
UCE -
Buddo Secondary School
02.2009 - 11.2012
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