Summary
Overview
Work History
Education
Skills
Websites
References
Affiliations
Accomplishments
Certification
Timeline
Generic
Daisy Mulamuzi N.

Daisy Mulamuzi N.

Senior Communication Specialist
Kampala

Summary

Dynamic Communications Specialist with over 9 years of experience in impactful communication, brand management, and stakeholder engagement strategies across national, regional, and international organizations. Expertise in designing integrated communication strategies that enhance brand visibility, foster customer loyalty, and elevate organizational reputation. Proven track record in executing successful digital and social media campaigns, managing media relations, orchestrating events, and driving advocacy efforts to cultivate positive brand narratives. Recognized for creativity, strong stakeholder networks, and the ability to achieve measurable results in competitive environments while effectively leading diverse teams and managing crisis communications aligned with organizational culture and business objectives.

Overview

12
12
years of professional experience
2
2
Certifications
3
3
Languages

Work History

Head of Communications

Female Lawyers Network (Uganda)
Kampala, Kampala District
03.2023 - Current
  • Spearheaded the design and implementation of FLN's comprehensive corporate communication and partnership strategy, resulting in increased brand visibility and stronger partner engagement.
  • Successfully lobbied for the buy in of Members and judges, enhancing visibility and engagement
  • Developed and executed crisis communication frameworks, mitigating reputational risks and positioning the organization as a trusted voice.
  • Built enduring relationships with media outlets, securing consistent positive coverage in national and regional publications.
  • Directed impactful digital campaigns and influencer partnerships that significantly increased online engagement and visibility.
  • Planned and managed high-profile conferences, dialogues, and advocacy campaigns, ensuring alignment with brand identity and strategic objectives.
  • Conducted regular staff training in communication, public speaking, and crisis management, enhancing team performance and organizational readiness.
  • Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
  • Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.
  • Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
  • Collaborated with journalism and marketing teams to compile information and align company messaging.
  • Developed ideas and leads for new stories according to industry trends.
  • Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
  • Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
  • Answered client queries and complaints to provide strong customer service.
  • Wrote clear, concise press releases that generated significant media coverage and increased public awareness of key initiatives.
  • Created persuasive sales collateral that effectively communicated product benefits, resulting in increased lead generation efforts.
  • Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
  • Maintained corporate website using content management systems and associated plugins.
  • Streamlined internal communication processes by implementing effective communication tools and platforms.
  • Boosted website traffic with search engine optimization techniques, improving overall online presence.
  • Negotiated with vendors to secure cost-effective services for marketing materials.
  • Strengthened media relations, securing valuable coverage in industry publications.
  • Led development of internal communications protocols, enhancing team collaboration and efficiency.
  • Designed and executed public relations strategies that positively shifted public perception.
  • Organized major corporate events, enhancing company culture and stakeholder relationships.
  • Increased brand visibility with strategic social media campaigns.
  • Monitored industry trends and competitor activities to inform strategic decision-making processes, ensuring sustained competitive advantage.
  • Spearheaded rebranding efforts by developing new messaging strategies, leading to improved brand recognition and customer loyalty.
  • Played an instrumental role in securing positive media coverage through proactive outreach efforts, elevating the company''s profile within the industry.
  • Launched successful social media campaigns that drove follower growth and improved brand awareness online.

Communication Specialist

International Conference on the Great Lakes Region – Regional Training Facility
Entebbe, Wakiso District
09.2020 - 12.2022
  • Coordinated communication strategies across four countries, ensuring consistent messaging and brand alignment at regional level.
  • Organized high-level regional meetings and events, developing speeches and media briefs for heads of mission and foreign delegates.
  • Designed and implemented advocacy and partnership strategies, strengthening the organization’s regional footprint.
  • Authored and disseminated reports, success stories, and media content that showcased program impact and accountability to donors.
  • Built regional stakeholder networks and cultivated partnerships with government agencies, development partners, and civil society.
  • Advised senior management on communication risks and opportunities, influencing strategic decisions.
  • Streamlined internal reporting processes, making it easier to track project progress.
  • Conducted market research to inform communication strategies, ensuring messages resonated with intended audience.
  • Evaluated effectiveness of communication campaigns, using insights to guide future initiatives.
  • Tailored communication approaches for diverse international markets, expanding company's global reach.
  • Enhanced crisis communication plans, preparing organization for potential issues.
  • Managed media relations for organizations to produce successful results.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Coordinated media interviews with organization staff, board members and volunteers.
  • Used various social media platforms for media and blogger outreach.
  • Facilitated press conferences and other outreach events to raise visibility of organization.

Lobby & Communication Specialist

Legal Aid Service Providers Network (Uganda)
Kampala, Kampala District
01.2019 - 08.2020
  • Implemented the advocacy and communication strategy, amplifying organizational voice on access to justice and legal reforms.
  • Successfully mobilized 52 member organizations that operate across 70 districts in Uganda.This enabled the organization to fulfill its mandate of providing strategic linkages and a collaborative framework for various non-state legal aid service providers.
  • Successfully created buy in by organizing different activation events in markets and places where the end user can easily access our products.
  • Enhanced member buy-in by organizing different activities that gave members value for their input.
  • Successfully executed several press conferences highlighting different sectors and calling them to action.
  • Coordinated donor-funded advocacy campaigns, including UNDP and DGF initiatives, ensuring effective visibility and accountability.
  • Drafted policies and organized parliamentary dialogues, strengthening policy influence and brand recognition.
  • Designed and managed national public campaigns that increased awareness on justice and human rights issues.
  • Managed brand campaigns highlighting the uniqueness of LASPNET.
  • Successfully managed a dynamic team of dynamic players
  • Maintained corporate website using content management systems and associated plugins.
  • Managed production of annual reports, showcasing organization's achievements and impact.
  • Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.

National Program Coordinator

International Justice Mission
Kampala
08.2017 - 01.2019
  • Led behavioral change communication campaigns and women empowerment initiatives, reaching thousands in central Uganda.
  • Coordinated large-scale events, media relations, and public dialogues to promote justice and human rights reforms.
  • Developed gender-based violence awareness curriculum and advocacy toolkits, positioning IJM as a leader in justice sector communication.
  • Designed success stories and IEC materials that highlighted impact, improving donor reporting and brand trust.
  • Worked with different media houses to push IJM's brand in Uganda'
  • Successfully aligned IJM Uganda's branding and visibility to the standard branding guidelines in Washington DC
  • Managed project budgets, supervised staff, and coordinated stakeholder engagement at national and international levels.

Legal Officer

Law Society of Kenya
Nairobi, Kenya
01.2014 - 01.2015
  • Supported legal awareness and public communication programs that enhanced the visibility of the Law Society.
  • Engaged with policy and advocacy initiatives, liaising with stakeholders to advance reforms.
  • Gathered and analyzed research data such as statutes, decisions and legal articles, codes and documents.
  • Negotiated favorable settlements in multiple litigation cases, minimizing financial exposure for the company.
  • Reduced company liability by implementing effective risk management strategies and policies.
  • Provided legal support in the development and execution of strategic partnerships, joint ventures, and other collaborative arrangements.
  • Kept up with and reviewed changes in laws, informed staff of changes and advised appropriate departments on actions to prevent legal issues.
  • Conducted comprehensive research to support legal proceedings, formulate defenses and initiate legal action.
  • Assisted in the development of corporate policies and procedures, ensuring alignment with legal requirements and best practices.
  • Managed and supervised document database to maintain litigation records.
  • Advised executive leadership on regulatory changes impacting business operations, enabling proactive adjustments to maintain compliance.
  • Managed a diverse caseload effectively by prioritizing tasks, balancing workload, and consistently meeting deadlines.
  • Reviewed legal publications and performed database searches to identify laws and court decisions relevant to pending cases.

Education

MBA - Business Administration

ISBAT University
01.2023

Postgraduate Diploma in Law - Bar Course

Kenya School of Law
01.2016

LLB - Bachelor of Laws

Uganda Christian University
01.2013

Certificate in Leadership & Management - undefined

UCU Honors College
01.2013

Skills

  • Brand communication strategy

  • cooperate communication and brand management

  • Public Relations & Media Management

  • Digital Marketing & Social Media Campaigns

  • Stakeholder Engagement & Strategic Partnerships

  • Crisis & Reputation Management

  • Event Planning & Corporate Communication

  • Advocacy & Behavioral Change Communication

  • Speech Writing & Content Development

  • Team Leadership, Training & Capacity Building

  • Project & Budget Management

  • Strong communication - oral and writing skills

  • Customer oriented

References

Nina, Asiimwe Byarugaba, Access to Justice Officer, nina.byarugaba@unwomen.org, +256 708051102, UN Women, Kampala, Uganda

Affiliations


  • Member, Law Society of Kenya
  • Member, Female Lawyers Network
  • Board Member, Development Eye Foundation

Accomplishments

  • Achieved great buy-in from the local community by introducing behavioral change campaigns that enabled them to appreciate our product better.
  • Collaborated with a team of media influencers in the development of the KTA Annual Symposium Campaign . They were able to produce content that was relatable across all sector
  • Successfully organized a round table Event, bringing partners from across Africa in one room to discuss best practices.
  • Successfully carried out different activation of FLN products in different Universities all over the country.
  • Achieved massive visibility of the KTA Symposium by partnering with different media Houses from inception of the concept to writing a white paper for sustainability.
  • Supervised team of over 30 staff members that was able to pull off the first ever Justice Law Jamboree.Stakeholders were able to get an account of the status of the project and i was able to get hem to commit support for up coming projects.
  • Achieved great correspondence after successful launch of a call center through a series of promotion activities.
  • Used Microsoft Excel to develop inventory tracking spreadsheets..
  • Documented and resolved the number of members who are unsatisfied with their membership which led to improved services.

Certification

Leadership and management

Timeline

Head of Communications

Female Lawyers Network (Uganda)
03.2023 - Current

Communication Specialist

International Conference on the Great Lakes Region – Regional Training Facility
09.2020 - 12.2022

Lobby & Communication Specialist

Legal Aid Service Providers Network (Uganda)
01.2019 - 08.2020

National Program Coordinator

International Justice Mission
08.2017 - 01.2019

Legal Officer

Law Society of Kenya
01.2014 - 01.2015

International Humanitarian Law

12-2012

Leadership and management

04-2012

Postgraduate Diploma in Law - Bar Course

Kenya School of Law

LLB - Bachelor of Laws

Uganda Christian University

Certificate in Leadership & Management - undefined

UCU Honors College

MBA - Business Administration

ISBAT University

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Daisy Mulamuzi N.Senior Communication Specialist