Jocelyn Della NAMUGAYI
Marketer
Kampala
Summary
Highly experienced and results-driven marketing leader with 11+ years of expertise in driving brand visibility, growth, and engagement across various industries; printing, banking, public relations, marketing & advertising. Demonstrated success in developing, executing, and optimizing multi-channel marketing campaigns that deliver measurable outcomes. Adept in team leadership, strategic planning, market analysis, and client management, with a proven ability to increase revenue and improve operational efficiency. Recognized for effectively managing creative teams, delivering targeted marketing solutions, and maintaining brand consistency.
Overview
18
18
years of professional experience
Work History
Business Lead: Operations, Strategy & Marketing Communications
Kreative Mogul Limited
1 2013 - Current
- Led the development and execution of 20+ high-impact marketing campaigns, contributing to a 35% increase in brand visibility and a 40% growth in client engagement across multiple platforms
- Directed cross-functional teams in producing visually appealing and consistent marketing collateral, such as digital ads, social media content, and promotional materials
- Conducted detailed qualitative and quantitative market research, leading to data-driven marketing strategies that resulted in a 25% improvement in campaign performance
- Managed client accounts and relationships, negotiating contracts that increased revenue by 30% while optimizing production budgets by 15%
- Spearheaded comprehensive marketing plans, successfully launching new product lines and promotional initiatives that garnered widespread market attention
- Authored press releases and public relations content, ensuring consistent brand messaging across various media outlets.
Business Development & Marketing Manager
Atelier Designs Limited
01.2012 - 12.2012
- Developed and executed marketing strategies for both internal and external clients, resulting in a 28% increase in client acquisition and a 20% rise in annual revenue
- Collaborated with creative and operations teams to deliver high-impact branding, graphic design, and promotional campaigns that enhanced overall market presence.
Client Accounts Manager
Clear Media (U) Limited
08.2010 - 07.2012
- Managed key client accounts and led the development of targeted marketing strategies for print and promotional products, leading to a 25% growth in client retention and 20% new business acquisition
- Supervised sales team performance and analyzed business trends, which contributed to a 15% increase in sales and overall business growth.
Direct Sales Representative
Standard Chartered Bank
08.2008 - 07.2009
- Implemented targeted marketing campaigns to promote banking products, leading to a 30% increase in new account openings and enhanced customer satisfaction through personalized engagement.
Direct Sales Representative
Royal Way Media
02.2007 - 04.2008
- Executed marketing strategies to generate awareness for new services, increasing market share by 20% and enhancing customer engagement.
Education
Bachelor's Degree in Business Administration, Marketing -
Makerere University Business School (MUBS)
Kampala, UgandaSkills
Marketing Strategy: Expertise in conceptualizing and implementing strategies that drive business growth and brand recognition
Campaign Management: Proficient in managing end-to-end multichannel campaigns, including audio & visuals, social media, print, and digital platforms
Content Creation: Skilled in creating impactful marketing content, including digital, written, and visual materials that resonate with target audiences
Market Research & Data Analysis: Strong capability in conducting detailed market research, data analysis, and developing insights for actionable strategies
Client Engagement: Experience in managing high-value client relationships and ensuring service delivery aligned with client goals
Project Management: Adept at leading projects from ideation to execution while ensuring on-time delivery and measurable results
Brand Consistency: Ensured cohesive brand messaging and alignment across all marketing platforms and campaigns
Copywriting: Expertise in writing clean & resonating copy for various channels
Effective Communication
Team building
Attention to Detail
Professionalism
Accomplishments
- Led high-impact marketing campaigns for RIHAM products; riham cola, funtime, skyview, rockboom & oner that resulted in a 40% increase in client engagement and a 35% rise in revenue.
- Led a marketing communications team that introduced all the RIHAM sodas into the market, that resulted in a 10% share acquisition for our client.
- Led a marketing communications team that introduced all the ROCKBOOM & ONER into the market, that resulted in a 20% share acquisition for our client.
- Developed successful marketing strategies for RIHAM products; that increased brand visibility by 30%, contributing to sustained market share growth.
Affiliations
- Member, Uganda Marketer's Society (UMS)
- Affiliate, Chartered Institute of Marketing (CIM) UK
Languages
English (Fluent)
Proficient
C2
Luganda (Proficient)
Proficient
C2
References
- Sembatya Ernest, Business Development | Finance, Kreative Mogul Limited, +256 757 188 139
- Chadi K. Ahmad, Sales & Marketing Director, Hariss International Limited (RIHAM), +256 755 202 010
- Muyinza Isaac, Director & Principal Consultant, Steward Consultancy Limited, +256 754 102 742
Timeline
Business Development & Marketing Manager
Atelier Designs Limited
01.2012 - 12.2012
Client Accounts Manager
Clear Media (U) Limited
08.2010 - 07.2012
Direct Sales Representative
Standard Chartered Bank
08.2008 - 07.2009
Direct Sales Representative
Royal Way Media
02.2007 - 04.2008
Business Lead: Operations, Strategy & Marketing Communications
Kreative Mogul Limited
1 2013 - Current
Bachelor's Degree in Business Administration, Marketing -
Makerere University Business School (MUBS)
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