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Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
LANGUAGES
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Work Availability
Quote
Interests
Timeline
AssistantManager
Diana Kalitera

Diana Kalitera

Kampala

Work Preference

Work Type

Part TimeContract Work

Location Preference

Remote

Important To Me

Work from home optionCompany CultureCareer advancementFlexible work hours

Summary

Creative brand and marketing strategist with 8+ years' experience in brand strategy, copywriting, and content development across various industries; including beauty, fashion, and education. Founder of The Makazi Foundation, mobilizing 90+ volunteers to impact 2,500+ youth. A YALI alumna recognized for blending strategy, innovation, and empathy to build brands and initiatives that drive meaningful change.

Overview

11
11
years of professional experience

Work History

Brand & Marketing Strategist

Data-Driven Creativity
07.2023 - Current

Partnered with over 20 startups, SMEs, and personal brands to develop brand identities, content strategies, and storytelling frameworks aligned with long-term growth.

  • Delivered high-converting copy for websites, blogs, social media, and marketing campaigns, helping clients boost visibility and engagement.
  • Applied data-driven insights and market analysis to refine messaging and ensure brand authenticity.
  • Guided clients through brand narrative development, clarifying vision, mission, and positioning for competitive advantage.
  • Supported clients in over 4 industries; including, beauty, fashion, and real estate to scale their presence, strengthen brand awareness, and deepen customer loyalty.

Executive Director

The Makazi Foundation
07.2022 - Current
  • Founded and lead The Makazi Foundation, a youth-focused nonprofit dedicated to psychosocial support, holistic education, and vocational training.
  • Mobilized and managed 90+ volunteers, creating structured programs to empower vulnerable youth and children.
  • Reached 2,500+ beneficiaries through initiatives addressing emotional well-being, life skills, and economic empowerment.
  • Developed and implemented strategies for community engagement, and partnerships with local and international stakeholders.
  • Advocate for inclusive, culturally relevant education that integrates emotional intelligence, skills training, and mental health awareness across over 8 locations/communities.

Creative Director

Filatov
01.2023 - 06.2023
  • Conducted comprehensive market research to inform strategic decision-making and brand positioning.
  • Collaborated with over 3 fashion designers to create seasonal collections aligned with brand values.
  • Orchestrated marketing content creation, ensuring alignment with brand vision and messaging.
  • Managed over 5 relationships to streamline production processes and maintain quality control.

Head of Marketing (Volunteer)

Lions Club International
04.2021 - 04.2022
  • Spearheaded 3 outreach campaigns and built partnerships that increased event attendance, strengthened donor engagement, and expanded Lions Club International's local visibility.
  • Led and mentored a team of 4 Marketing Officers, guiding strategy and execution to deliver cohesive, high-impact campaigns.
  • Coordinated with committees to align PR and digital content, leveraging social media and stakeholder management for consistent branding.

Performing Arts Teacher

St Andrew's International Primary School
01.2021 - 12.2021
  • Integrated Performing Arts into the curriculum, fostering confidence, awareness, respect, and empathy among students.
  • Planned and delivered engaging lessons for diverse classes, tailoring content to meet varying needs of classes of 25 children ages 3-12.
  • Implemented effective behavior management strategies to foster positive interactions in over 14 classes.

Media Centre Support Teacher and Marketer

St Andrew's International Primary School
10.2014 - 12.2020
  • Developed engaging marketing concepts and graphics for publications using Adobe Photoshop, InDesign, and Lightroom.
  • Delivered comprehensive lesson plans for Library and Computing classes, catering to 25 children aged 3-12.
  • Catalogued hundreds of books with the Oliver Library Management System, enhancing resource accessibility.
  • Organized over 3 school events and collaborated with faculty to foster a positive learning environment.

Education

Associate Certified Coach - General Coaching

International Coaching Federation
USA
01-2026

Bachelor of Arts - Business Administration

University of Hertfordshire
Hatfield (Remote)
01.2020

Associate of Arts - Marketing

Chartered Institute of Marketing
United Kingdom (Remote)
01.2018

Skills

  • Brand identity & awareness strategy
  • Social media strategy & content marketing
  • Data-driven decision making
  • SEO Copywriting & storytelling
  • Design and Video Editing
  • Presentation & public speaking
  • Strategic planning & team leadership
  • Non-profit & educational programming
  • Project & stakeholder management

Accomplishments

World Food Forum 2025 - Youth Representative - FAO Headquarters, Italy (Remote)

  • Represented Malawian youth in global food systems dialogues, voicing local challenges to an audience of 50+ international delegates.
  • Contributed to policy recommendations on sustainable agriculture and youth inclusion, influencing proposals reviewed by 100+ stakeholders.


Young African Leadership Institute - Civic Leadership Program Recipient 2024 - University of Pretoria (Remote)

  • Completed intensive civic leadership training, focusing on governance, community impact, and project design.
  • Applied learnings to scale the Makazi Foundation, mobilizing 90+ volunteers and reaching 2,500+ youth with psychosocial and educational programs.

Certification

Digital Marketing - Hubspot - 2025

  • Certified in SEO, analytics, content strategy, and online advertising; skilled in using digital tools to drive brand visibility and engagement.


Design Thinking: Customer Experience - LinkedIn - 2022

  • Strengthened my ability to design brand strategies grounded in customer insights, ensuring every campaign and touchpoint delivers a meaningful and consistent brand experience.

LANGUAGES

English
Native or Bilingual

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Interests

Personal Development

Reading

Staying Healthy

Timeline

Brand & Marketing Strategist

Data-Driven Creativity
07.2023 - Current

Creative Director

Filatov
01.2023 - 06.2023

Executive Director

The Makazi Foundation
07.2022 - Current

Head of Marketing (Volunteer)

Lions Club International
04.2021 - 04.2022

Performing Arts Teacher

St Andrew's International Primary School
01.2021 - 12.2021

Media Centre Support Teacher and Marketer

St Andrew's International Primary School
10.2014 - 12.2020

Associate Certified Coach - General Coaching

International Coaching Federation

Bachelor of Arts - Business Administration

University of Hertfordshire

Associate of Arts - Marketing

Chartered Institute of Marketing
Diana Kalitera