Diana Kalitera

Partnered with over 20 startups, SMEs, and personal brands to develop brand identities, content strategies, and storytelling frameworks aligned with long-term growth.

• Delivered high-converting copy for websites, blogs, social media, and marketing campaigns, helping clients boost visibility and engagement.
• Applied data-driven insights and market analysis to refine messaging and ensure brand authenticity.
• Guided clients through brand narrative development, clarifying vision, mission, and positioning for competitive advantage.
• Supported clients in over 4 industries; including, beauty, fashion, and real estate to scale their presence, strengthen brand awareness, and deepen customer loyalty.

• Founded and lead The Makazi Foundation, a youth-focused nonprofit dedicated to psychosocial support, holistic education, and vocational training.
• Mobilized and managed 90+ volunteers, creating structured programs to empower vulnerable youth and children.
• Reached 2,500+ beneficiaries through initiatives addressing emotional well-being, life skills, and economic empowerment.
• Developed and implemented strategies for community engagement, and partnerships with local and international stakeholders.
• Oversaw governance, program design, and monitoring to ensure sustainable impact and accountability.
• Advocate for inclusive, culturally relevant education that integrates emotional intelligence, skills training, and mental health awareness across over 8 locations/communities.

• Conducted comprehensive market research to inform strategic decision-making and brand positioning.
• Collaborated with over 3 fashion designers to create seasonal collections aligned with brand values.
• Orchestrated marketing content creation, ensuring alignment with brand vision and messaging.
• Managed over 5 relationships to streamline production processes and maintain quality control.

• Spearheaded 3 outreach campaigns and built partnerships that increased event attendance, strengthened donor engagement, and expanded Lions Club International's local visibility.
• Led and mentored a team of 4 Marketing Officers, guiding strategy and execution to deliver cohesive, high-impact campaigns.
• Coordinated with committees to align PR and digital content, leveraging social media and stakeholder management for consistent branding.

• Integrated Performing Arts into the curriculum, fostering confidence, awareness, respect, and empathy among students.
• Planned and delivered engaging lessons for diverse classes, tailoring content to meet varying needs of classes of 25 children ages 3-12.
• Implemented effective behavior management strategies to foster positive interactions in over 14 classes.

• Developed engaging marketing concepts and graphics for publications using Adobe Photoshop, InDesign, and Lightroom.
• Delivered comprehensive lesson plans for Library and Computing classes, catering to 25 children aged 3-12.
• Catalogued hundreds of books with the Oliver Library Management System, enhancing resource accessibility.
• Organized over 3 school events and collaborated with faculty to foster a positive learning environment.