Summary
Overview
Work history
Education
Skills
Languages
Affiliations
Timeline
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Dorothy Kirabo

Dorothy Kirabo

Kampala,Kampala District

Summary

Marketing and communication professional with over 8 years of experience in brand development and advertising strategies. Expertise in customer retention, strategic planning, and campaign management, delivering high-quality analytical reports. Strong skills in copywriting and ideation, complemented by a background in human resource management. Focused on leveraging strategic planning and client management to drive successful marketing initiatives.

Overview

15
15
years of professional experience

Work history

Business development manager

MAAD ADVERTISING
KAMPALA / NTINDA, UGANDA
06.2019 - Current
  • Managed key accounts, ensuring high customer satisfaction levels.
  • Spearheaded marketing campaign development for brands such as GOtv, Ugachick, and Cairo Bank.
  • Delivered exceptional customer service by addressing queries promptly.
  • Identified market trends to enhance product offerings and increase brand visibility.
  • Handled crisis situations effectively, minimising operational impact.
  • Executed successful product launches, driving market penetration for numerous brands.
  • Led cross-functional teams to deliver complex projects on time and within budget.
  • Prepared compelling client proposals and presentations for C-level executives.

Traffic manager

MAAD ADVERTISING
KAMPALA / NTINDA, UGANDA
06.2016 - 05.2019
  • Analysed briefs and communicated requirements to relevant teams.
  • Assigned roles and timelines, ensuring timely project delivery.
  • Monitored job progress to completion and managed payment ageing.
  • Spearheaded brainstorming sessions and facilitated feedback for campaigns.
  • Proofread artworks, scripts, and documents while guiding creative teams.
  • Generated market entry ideas tailored to various clients and brands.
  • Harmonised departmental efforts, creating seamless task flow.
  • Facilitated effective communication, enabling rapid response to emergencies.

HR and administrative officer

SCANAD UGANDA LIMITED
KAMPALA, UGANDA
10.2011 - 06.2015
  • Maintained accurate personnel records for streamlined reference.
  • Responded promptly to staff queries, ensuring high satisfaction levels organisation-wide.
  • Managed office supplies inventory to eliminate shortages.
  • Oversaw admin team, supporting other teams to achieve targets through exceptional delivery.
  • Coordinated employee leave schedules for optimal resource management.
  • Generated formal documentation for travel, visa applications, bids, and recommendation letters.
  • Directed all administrative departments across Rwanda, Tanzania, Kenya, and Uganda.
  • Managed transportation, accommodation, flight scheduling, immigration procedures, and transition processes for staff and expatriates.

COMMUNICATION / RESEARCH AND MARKETING OFFICER

WINSOR CONSULT LTD
KAMPALA, UGANDA
08.2010 - 10.2011
  • Conducted field surveys and evaluations to gather and analyse data.
  • Developed research survey tools for effective field application.
  • Prepared comprehensive weekly and monthly reports to inform stakeholders.
  • Authored and edited analytical reports to enhance clarity and impact.
  • Facilitated workshops and training sessions to improve team skills.
  • Enhanced company visibility through strategic marketing initiatives.

Education

Google Digital Skills for Africa - DIGITAL TOOLS

ONLINE COURSE
ONLINE COURSE
07.2020 - 08.2020

ISA marketing course - MARKETING

INTERNATIONAL SCHOOL OF ADVERTISING
KENYA
11.2021 - 12.2021

Bachelor’s degree in Mass communication - MASSCOMMUNICATION

Makerere University
UGANDA
/2006 - /2009

Skills

  • Marketing and communication
  • Pressure resilience
  • Customer retention
  • Brand development
  • Advertising strategies
  • Client management
  • Analytical reporting
  • Quality Assurance
  • Strategic planning
  • Campaign management
  • Copywriting and ideation
  • Human resource management

Languages

English, Luganda, Swahili
Beginner

Affiliations

  • Travelling, reading, writing, spending time with family.

Timeline

ISA marketing course - MARKETING

INTERNATIONAL SCHOOL OF ADVERTISING
11.2021 - 12.2021

Google Digital Skills for Africa - DIGITAL TOOLS

ONLINE COURSE
07.2020 - 08.2020

Business development manager

MAAD ADVERTISING
06.2019 - Current

Traffic manager

MAAD ADVERTISING
06.2016 - 05.2019

HR and administrative officer

SCANAD UGANDA LIMITED
10.2011 - 06.2015

COMMUNICATION / RESEARCH AND MARKETING OFFICER

WINSOR CONSULT LTD
08.2010 - 10.2011

Bachelor’s degree in Mass communication - MASSCOMMUNICATION

Makerere University
/2006 - /2009

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Dorothy Kirabo