Marketing and Branding
Fay Kakai
MARKETER AND DIGITAL MEDIA EXPERT
Kampala
Summary
Dynamic communications consultant and digital media expert with 10+ years in brand strategy, digital marketing, and content creation. Proven record of designing impactful communication plans that enhance brand visibility and drive growth, managing cross-functional projects for global organizations like the Aspen Network of Development Entrepreneurs (ANDE) and Ogilvy Advertising.
Overview
2025
2025
years of professional experience
Work History
Communications Consultant
Freelance
6 2024 - Current
- As an experienced communications consultant, I specialize in developing and implementing strategic communication plans that drive business growth and enhance brand reputation
- With a proven track record in brand strategy, digital marketing and content creation, I offer tailored solutions to help organisations achieve their objectives
Communications Consultant/ Regional Communications Associate
Aspen Network of Development Entrepreneurs (ANDE)
01.2023 - 06.2024
- Oversaw the development and implementation of English-language communication strategies for regional chapters
- Managed content systems, enforced knowledge-sharing practices, and ensured effective communication between ANDE headquarters and regional teams
Communications Coordinator
Aspen Network of Development Entrepreneurs (ANDE)
06.2021 - 12.2022
- Managed communications for the Uganda Entrepreneurial Ecosystem Initiative (UEEI), an ANDE initiative
- Key achievements include creating, hosting, and producing the "Ground Up" podcast, as well as leading comprehensive communication efforts
- This encompassed organizing in-person and virtual events, developing and distributing digital content, and curating a monthly newsletter
- Reported directly to the UEEI Director
Brand Strategist & Writer
Freelance
09.2018 - 08.2021
- Rebranded over eighty SMEs with one of my clients (LOGGOS+), concurrently growing my own travel blog, transitioning it into vlog format, and undertaking freelance travel writing projects
Brand Marketing Manager
Fireworks Advertising
04.2018 - 08.2018
- Effectively executed long-term brand marketing strategies for the LOGGOS+ brand and spearheaded short-term advertising on digital platforms
Brand Development Manager
Fireworks Advertising
09.2016 - 03.2018
- Led the cross-functional brand development process to shape the marketing vision for LOGGOS+ SME clients, achieving high client satisfaction
Account Manager
Moringa Ogilvy
08.2014 - 09.2016
- Successfully executed and managed advertising campaigns for key accounts including dfcu Bank, DSTV, Total, and Tullow Oil
Account Executive
Moringa Ogilvy
02.2013 - 07.2014
- Delivered end-to-end project management for the assigned accounts, leading to exceptionally executed advertising campaigns
Education
Master of Arts (M.A.) - Digital Media, Communication and Journalism
Aristotle University of Thessaloniki (AUTh.)
09.2019 - 2 2021
Post Graduate Diploma - Professional Marketing
Chartered Institute of Marketing (CIM)
06.2012 - 4 2016
Bachelor of Business Administration (Honors) - Marketing Management
Multimedia University (MMU)
06.2006 - 10 2009
Skills
Brand and Marketing Strategy
Communications Strategy
Project Management
Content Development
Multimedia Production
References
- Kullein Ankunda, Learning Specialist, U-Learn, Save the Children Uganda, kullein.ankunda@savethechildren.org, +256 775 855 266
- Anthony Maina, Marketing & Communications Manager, Renew Capital, Nairobi, amaina@renewcapital.com, +254 725 801 217
- Caleb Owino, Member, Board of Directors, CoRSU Children's Hospital, caleb.owino@sqillpad.com, +256 752 315 327
Interests
Digital Media
Travel and Tourism
Timeline
Communications Consultant/ Regional Communications Associate
Aspen Network of Development Entrepreneurs (ANDE)
01.2023 - 06.2024
Communications Coordinator
Aspen Network of Development Entrepreneurs (ANDE)
06.2021 - 12.2022
Master of Arts (M.A.) - Digital Media, Communication and Journalism
Aristotle University of Thessaloniki (AUTh.)
09.2019 - 2 2021
Brand Strategist & Writer
Freelance
09.2018 - 08.2021
Brand Marketing Manager
Fireworks Advertising
04.2018 - 08.2018
Brand Development Manager
Fireworks Advertising
09.2016 - 03.2018
Account Manager
Moringa Ogilvy
08.2014 - 09.2016
Account Executive
Moringa Ogilvy
02.2013 - 07.2014
Post Graduate Diploma - Professional Marketing
Chartered Institute of Marketing (CIM)
06.2012 - 4 2016
Bachelor of Business Administration (Honors) - Marketing Management
Multimedia University (MMU)
06.2006 - 10 2009
Communications Consultant
Freelance
6 2024 - Current
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