Harriet Sebaana

Lead Consultant, Parliamentary Commission, Parliament of Uganda (April 2022)
Led the provision of Pre-Employment Assessment Services (PES) to support professional recruitment for public relations and communication roles, including front office and communications officers.

Strategy Consultant, Uganda Revenue Authority – EFRIS Project (April 2024)
Developed a comprehensive revenue mobilization strategy to enhance compliance and digital tax systems under the Electronic Fiscal Receipting and Invoicing System (EFRIS).

Digital Marketing Consultant, Marie Stopes Uganda (2020)
Developed an online digital marketing strategy and worked on marketing and PR teams to manage brand reputation and lead crisis communication initiatives.

Training & Facilitation
Conducted a one-day Public Relations and Strategy workshop for the National Agricultural Research Organization (NARO) in 2023.
Facilitated a branding and social media training for the Parliament of Uganda (2020)
Provided media consulting services to the Bank of Uganda team introducing Credit Reference Bureaus in Southwestern Uganda.

Health Communication & Research Consultant
Participated in a Ministry of Health/WHO-led evaluation of Village Health Teams in Northern Uganda.
Co-developed a Strategic Plan for Straight Talk Foundation Uganda.
Conducted behavioral research on malaria, PMTCT of HIV, antenatal care, and health facility deliveries in fishing communities.
Contributed to research on a human rights-based approach to food fortification in Uganda.
Developed multiple social and behavior change communication (SBCC) strategies for public health initiatives.

• Delivered undergraduate-level instruction in Corporate and Organizational Communication, Public Relations: Cases, Strategies and Tactics, and Public Relations Writing.

• Chaired curriculum development sessions, supervised viva voce examinations, and served as departmental representative at various academic and professional forums.
• Served as a member of the Scientific Committee for the Annual International Conference on Humanities and Social Sciences, contributing to peer review and program planning.

• Spearheaded a successful 360-degree launch campaign for the Foodhub Uganda brand. Developed a comprehensive marketing and communications plan and oversaw its implementation. Managed cross-functional teams including creatives, production staff, bloggers, and university brand ambassadors. The campaign generated strong brand visibility and drove significant sales in the first month of operation.

• Oversaw the development and execution of integrated marketing and communication strategies for the Bank of Africa nationwide campaign, "A Lifetime of Meaningful Partnerships." This marked the bank's first thematic campaign and was recognized as a significant success.

• Contributed to summit discussions, synthesized key insights, and authored the official summit report.

• Developed a communication strategy for EAMV, a medical consumables manufacturer in Uganda, enabling the brand to effectively engage with stakeholders across various ATL and BTL platforms.

• Contributed to the development of a Research and Innovations Communication Strategy for Makerere School of Graduate Training and Research. Collected data and actively participated in drafting the final strategy.

• Guided the Secretariat on how to effectively communicate sensitive religious issues to the government, scientific community, and the public.

• Served as a Research Assistant for the Media Development Indicators project in Western Uganda, funded by UNESCO.

• Developed a communication strategy to raise awareness about chimpanzee conservation in the Rwenzori Mountains.

• Taught courses in strategic communication and supervised bachelor's and master's research projects.

• Supported in lecturing public relations and strategic communication courses.

• Supported the coordination of departmental activities, events and academic programmes.

• Media liaison duties including writing press releases and securing coverage in print, broadcast and electronic media.
• Compiling strategic communication plans and media strategies, identifying PR opportunities.
• Managing crisis communication and media monitoring.
• Writing speeches, advertisements and marketing material such as brochures.
• Planning and implementing events and press conferences.
• Project and internal communication management.