Hellen Tushabire
Experienced Marketer
Kampala,Kyanja
Summary
I am a results-driven business professional with strategic mindset and proven ability to drive growth and expansion. Skilled in Operations Management, market analysis and strategy, Relationship Management, project management, and stakeholder engagement, ensuring successful implementation of initiatives. Strong focus on team collaboration and adaptability to changing needs, consistently achieving objectives and contributing to overall success.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
Work History
Expansion Manager
Jibu Corporate U Limited
Kampala, Uganda
01.2024 - Current
- I Collaborated with the franchise development team to identify and evaluate potential territories for expansion. I Spear headed the launch of four new franchisees and sold three corporate stores as per 2024 target
- Supported and Engaged Franchisees to identify opportunities to maximize volume sales in all Franchisee stores. I speared headed the cage capacity project which brought a growth of 30 more resellers and 7000 refills per month
- Conducted regular audits and assessments to verify compliance and implemented corrective actions if necessary.
- Collaborated with the marketing team to develop strategies that align with market demands.
- Developed strategic marketing and sales campaigns, whilst tracking core marketing Key Performance Indicators and ROI (Return on investment) Unlock new business opportunities through effective marketing to ensure that Jibuco and its franchisee network meet their growth targets.
- Made recommendations for new products, promotions, and innovative ways to reach key target markets.
- Conducted market research to assess the viability and demand for the company's franchise offerings with the Franchisee Engagement teams
- Developed and maintained relationships with potential franchisees, guiding them through the application and approval process.
- Worked closely with selected construction firm/vendor to complete production sight with the right agreed cost, quality and timelines
- Worked closely with Op Co leadership, Finance and Franchisee on expansion forecast
- Ensured that franchisee build outs adhere to brand standards and guidelines.
Franchise Development Officer
Jibu Corporate U Limited
Kampala, Uganda
06.2023 - 12.2023
- Supported franchisees in target setting and business planning to deliver on volume targets for all products
- Tracked and analyzed franchisee performance metrics mainly growth in volumes (all products), new customer acquisition, retention rates, and refill rates.
- Identified areas for improvement and provided guidance to franchisees on enhancing their business operations
- Completed and submitted monthly and yearly reports to support executive decision making.
- Mentored junior staff members in development best practices for ongoing professional growth within the team.
- Implemented successful approaches to revitalize underperforming product lines and create new profit-generating enterprises.
- Launched new sales training programs to drive continuous profitability improvements.
- Work closely with the management team to identify opportunities for enhancing franchise standards and operational efficiency based on industry trends and best practices.
- Monitored market trends and competitor activities to provide insights for franchisee success.
- Collaborated with the marketing team to develop strategies that align with market demands.
Marketing Manager / Operations
MG Holdings Limited
01.2019 - 12.2020
- I grew the customer base by 50 % and maximised profits by Coordinating all functions of the company (administration, manufacturing, accounts/finance and marketing
- Supply chain management of the materials used in manufacturing
- Developed and established sales strategies
- Managed the sales and marketing team to achieve their set goals.
- Managed the key accounts that contribute 80 percent of the business which included Developing trust relationships with a portfolio of major clients to ensure they do not turn to competition
- Acquired a thorough understanding of key customer needs and requirements
- Resolved any issues and problems faced by customers and deal with complaints to maintain trust
- Focused on growing an developing existing clients together with generating new businesses
- Developed business plans for all current and opportunity tender business
- Coordinated and assisted the team in ensuring all clients payments are made in time.
Institutional Relationship Officer (Key Account Manager)
United Healthcare Distributors
01.2015 - 12.2019
- Managed the key accounts that contributed 80 percent of the business which included Developing trust relationships with a portfolio of major clients to ensure they do not turn to competition
- Developed and achieved sales targets through direct sales channels, and establish new accounts by planning and organizing daily work schedule to call on existing or potential pharmacies, hospital, clinics and supermarkets for the FMCG range in order to achieve the set targets.
- Acquired a thorough understanding of key customer needs and requirements
- Ensured the correct products and services are delivered to customers in a timely manner
- Resolved any issues and problems faced by customers and deal with complaints to retain and grow the customers.
- Grew an developed existing clients together with generating new businesses
- Write business plans for all current and opportunity tender business
- Following up on payment and making sure all clients sold to pay in time
- Keep management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
- Monitored competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
Sales Executive
United Healthcare Distributors
01.2013 - 12.2015
- My first years I achieved my annual target by 103% and it kept growing through service existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedule to call on existing or potential pharmacies, hospital or clinics in order to achieve the set targets.
- I kept management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
- I Monitored competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
Intern
Medical Access (U) Limited
01.2010 - 12.2012
- Front desk operations, invoicing orders and processing deliveries, tell-selling and customer care that included receiving customer feedback.
- She also supported in all departments including Accounts, Warehousing and coordination of company events.
Education
Diploma - CIM Level 6 Diploma in Professional Marketing
The Chartered Institute of Marketing
Datamine Technical Business School (Uganda) 01.2024 - 04.2024
Certificate - CIM Level 4 Certificate in Professional Marketing
The Chartered Institute of Marketing
Uganda Management Institute (Uganda) 12.2016 - 04.2017
Bachelors of Business Administration - International Business
Makerere University
Uganda 08.2010 - 01.2014
UACE -
Maryhill High School
Uganda 01.2008 - 01.2009
UCE -
Maryhill High School
Uganda 01.2004 - 01.2007
Skills
- Communication skills
- Organisational skills
- Leadership
- Customer care skills
- Problem solving skills
- Sales and marketing skills
- Key account/relationship management
- Developing marketing plans
- Budgeting
- Information processing
- Events management
Relationship building
Competitor analysis
Strategic planning
Team leadership
Business development and planning
Competitive analysis
Operations management
Customer relationship management
Personal Information
- Date of Birth: 08/01/91
- Gender: Female
- Nationality: Ugandan
- Marital Status: Married
Timeline
Expansion Manager
Jibu Corporate U Limited
01.2024 - Current
Diploma - CIM Level 6 Diploma in Professional Marketing
The Chartered Institute of Marketing
01.2024 - 04.2024
Franchise Development Officer
Jibu Corporate U Limited
06.2023 - 12.2023
Marketing Manager / Operations
MG Holdings Limited
01.2019 - 12.2020
Certificate - CIM Level 4 Certificate in Professional Marketing
The Chartered Institute of Marketing
12.2016 - 04.2017
Institutional Relationship Officer (Key Account Manager)
United Healthcare Distributors
01.2015 - 12.2019
Sales Executive
United Healthcare Distributors
01.2013 - 12.2015
Bachelors of Business Administration - International Business
Makerere University
08.2010 - 01.2014
Intern
Medical Access (U) Limited
01.2010 - 12.2012
UACE -
Maryhill High School
01.2008 - 01.2009
UCE -
Maryhill High School
01.2004 - 01.2007