JEANNE DEAR

• Cultivate forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
• Develope key operational initiatives to drive and maintain substantial business growth.
• Manage partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Oversee divisional marketing, advertising and new product development.
• Develope innovative sales and marketing strategies to facilitate business expansion.
• Analyze industry trends and tracked competitor activities to inform decision making.
• Communicate business performance, forecasts and strategies to investors and shareholders.

• Developed and implemented a comprehensive business plan to launch the company.
• Created and managed the company's financial budgeting, forecasting, and reporting systems.
• Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
• Negotiated contracts with vendors and suppliers for optimal pricing structure.
• Built relationships with key stakeholders in industry associations to promote brand visibility.
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• Developed long-range plans for business growth, resulting in increase in annual sales.
• Drove revenue by cultivating successful client relations.

As chief producer

• Led various audio visual production agencies for companies like PFAN, Serengeti Energy, Rotary International Rotary Cancer Program, Equity Bank, NAM Sunmit etc

• Developed and executed promotional strategies for products to increase sales in target markets.
• Supervised agency Creation
• and distributed promotional materials such as brochures, flyers, posters, banners, and digital advertising campaigns.
• Organised and coordinated events related to run launches or promotions.
• Analyzed effectiveness of promotional campaigns using metrics such as web traffic, social media engagement, website visits.
• Collaborated with marketing teams to create successful promotion plans that align with business objectives.
• Provided consultation services on best practices for effective promotion strategies.
• Created content for websites, blogs and social media posts regarding the run.
• Managed all stakeholder relations among them Rotary leadership, Rotary Cancer Program Uganda Board, sponsors and the participants.
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• Worked closely with graphic designers to create eye-catching visuals for print and digital advertisements.
• Implemented tracking systems to monitor performance of promotional campaigns.
• Negotiated prices with vendors for production costs associated with promotional materials.
• Developed relationships with influencers and bloggers in order to promote products through their platforms.
• Managed customer databases used in targeted email campaigns or direct mailings.
• Assisted in developing creative concepts for new promotions or revising existing ones.
• Built strong base of loyal customers through friendly interactions and professional engagement.
• Worked independently with minimal supervision, taking ownership for assignments.
• Presented professional appearance to produce tangible, positive impact.
• Utilized effective listening and communication skills to reassure prospects and help each make wise buying decisions.
• Promoted event through various social media and email channels to inform people and encourage attendance.
• Prepared scripts, reviewed proofs, and edited layouts to oversee production of advertising copy.
• Put together eye-catching displays to attract potential customers and encourage questions.

• Developed and implemented marketing & communication strategies to increase public awareness of the conference
• Researched, wrote, edited, and proofread content for various media outlets including print publications, websites, press releases, and social media posts.
• Cultivated relationships with key stakeholders to ensure accurate representation of brand messages in all communications materials.
• Organized and facilitated events such as press conferences, launches, seminars, and webinars.
• Created multimedia content including videos and podcasts that aligned with the objectives.
• Collaborated with internal teams to develop effective messaging across multiple channels.
• Managed the production of promotional materials such as brochures, flyers and posters to support marketing efforts.
• Monitored news coverage related to company activities and provided analysis on trends in the media landscape.
• Assisted in developing a comprehensive crisis communication plan to handle potential issues or emergencies.
• Identified opportunities for collaboration between external organizations or influencers that could benefit the Conference’s reputation.
• Tracked metrics associated with communication campaigns to measure success.
• Oversaw the production of marketing materials, including brochures, flyers, and digital content.
• Monitored media coverage, providing timely reports on brand perception and public relations outcomes.
• Led crisis communication efforts, mitigating negative impacts through strategic messaging and media relations especially for the 97yh Conference in Naivasha.
• Maintained professionality and efficiency while working closely with leadership.
• Consulted with advertising agencies or staff to arrange promotional campaigns for products, organizations or individuals.
• Developed public relations strategies to influence public opinion or promote ideas, products or services.

• Developed production budgets and schedules for multiple projects.
• Organized and attended pre-production meetings with key stakeholders to ensure successful execution of productions.
• Coordinated the selection of locations, crew, equipment, props and other resources needed for each project.
• Managed the workflow of projects from concept through post-production.
• Created detailed call sheets and ensured all talent, crew, and vendors were informed on set expectations.
• Oversaw daily operations on set including scheduling, problem solving, budget tracking and creative decisions.
• Monitored progress of projects to ensure timely completion according to quality standards.
• Maintained up-to-date knowledge of industry trends and technology advancements related to production processes.
• Collaborated with directors, writers, designers, cinematographers, editors and other creatives throughout production process.
• Communicated effectively with clients throughout entire production cycle providing updates on progress as well as addressing any concerns or questions they may have had.
• Adhered strictly to legal requirements related to copyright and intellectual property issues when sourcing music or footage from third parties.
• Generated original ideas and further developed ideas through research.
• Wrote, shot and edited news stories for on-air broadcasting and digital platforms.
• Supervised production staff during planned photo shoots in studio and on location.

• My roles includes; Educating citizens and internal NRA Employees on tax obligations, simplifying tax information, developing communication strategies, supervising content developers, bridging gaps between tax authorities and taxpayers, and organizing trainings and workshops.
• After almost three years, I was able set up a functional communication department, led increased taxpayer compliance, successful trainings and workshops, improved public trust, streamlined communication channels, development of educational materials, enhanced taxpayer understanding, and contribution to policy changes.

• Developed and implemented event plans, including budgets, venues, catering, décor, entertainment and special guests.
• Coordinated with vendors to ensure timely delivery of materials for events.
• Ensured compliance with applicable laws and regulations related to event planning and operations.
• Collaborated with marketing teams to create promotional materials for events.
• Managed on-site logistics during events, such as registration set-up, audio and visual equipment setup and breakdown.
• Created detailed timelines for the execution of each event.
• Evaluated event performance metrics against established goals and objectives.
• Monitored event budgets to ensure accuracy and efficiency in spending.
• Assisted in developing strategies to increase attendance at events.
• Oversaw all aspects of event production from conception through completion.
• Provided support to attendees before, during, and after the event as needed.
• Prepared post-event reports summarizing attendee feedback and other key metrics.
• Maintained relationships with existing partners while cultivating new ones.
• Negotiated contracts with suppliers to secure favorable pricing for services.
• Planned travel arrangements for all attendees to Hanoi, Vietnam for all attendees of the business Summit.
• Served as primary contact person responsible for responding to inquiries about events.
• Managed accounts and worked to continuously develop new revenue from existing clients.

• Developed and implemented a comprehensive communications strategy to increase public awareness of the organization's mission and activities.
• Created and managed content for multiple social media platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, and Pinterest.
• Coordinated press releases and responded to media inquiries in a timely manner.
• Organized press events such as interviews, conferences, and product launches.
• Produced reports on communication metrics such as website visits, open rates, click-throughs.
• Collaborated with external vendors to create promotional videos for marketing campaigns.
• Assisted in developing strategies for engaging stakeholders through digital channels.
• Provided support during crisis situations by crafting appropriate messages for the public.
• Prepared presentations for senior management regarding new initiatives or projects undertaken by the company.
• Developed creative concepts for advertising campaigns across print and online mediums.
• Monitored competitors' activities on social media channels to stay ahead of the competition.
• Designed an effective system of tracking performance against predetermined objectives.
• Ensured compliance with all applicable regulations related to communication activities.
• Advised senior staff members on best practices concerning communication policies.
• Participated in regular meetings with department heads to discuss progress against goals.
• Managed multiple projects and tasks simultaneously while managing client expectations.
• Wrote and edited campaigns to deliver on strategies and meet project objectives.
• Created and implemented external and internal communications strategies for key company initiatives such as plans.

• Still freelance producing to date
• Developed and maintained relationships with contacts in various media outlets.
• Provided timely coverage of breaking news stories for print, television, and radio.
• Conducted on-site interviews with sources to gather information for reporting.
• Edited scripts and video footage for broadcast stories.
• Researched topics, conducted background checks, and wrote articles for publication.
• Coordinated travel arrangements to cover out-of-town assignments.
• Generated ideas for feature stories that would be interesting to viewers or readers.
• Updated digital content platforms with current news stories as they broke.
• Assisted producers with story development and production needs.
• Attended daily editorial meetings to discuss potential stories and coverage plans.
• Compiled reports from field correspondents regarding breaking news developments.
• Ensured accuracy of facts in all stories before submitting them for review.
• Worked closely with editors to ensure proper grammar, punctuation, style, and formatting.
• Utilized social media platforms to promote the organization's news coverage.
• Created engaging visuals including maps, charts, graphs., to accompany written pieces.
• Traveled extensively throughout assigned region covering a variety of newsworthy events.
• Operated cameras when needed during live broadcasts or taped programs.
• Performed administrative tasks such as filing paperwork or scheduling meetings.
• Explained information in simple terms to engage and educate general audience.
• Checked all information to provide reporting with accuracy.
• Prioritized injury prevention while traveling or on-scene by following health and safety protocols.
• Employed reporting expertise to connect public with key points.
• Provided prompt reporting by adhering to deadlines with organized research and polished delivery.
• Reported news stories for publication or broadcast, thoroughly describing background and details of events.
• Reported in three key broadcast languages of BBC World Service that is English, Swahili and Kinyarwanda for Great Lakes broadcast.