Jennifer Natukunda
Marketer
Kampala
Summary
Dynamic and driven marketing professional with a decade of hands-on experience in media and advertising. Adept at navigating diverse scenarios in marketing, account management, PR and communications, client service, relationship building, and brand management. Successful collaboration with prominent brands and media houses. Proven ability to strategize and execute impactful campaigns. Eager to leverage extensive expertise to contribute effectively to marketing initiatives.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Agency Sales Manager
Capital Radio 2015 Ltd
Kampala
07.2015 - Current
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Facilitated business by implementing practical networking techniques.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Digital Media and Sales Executive
African Woman Magazine
Kampala
11.2014 - 06.2015
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Established and maintained positive relationships with vendors to determine product availability and quality.
- Developed and implemented account management plans to establish customer satisfaction.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales.
Media and Digital Cordinator
SMS EMPIRE
Kampala
05.2014 - 10.2014
- Leveraged project management software to schedule, review and monitor progress of deliverables.
- Conducted calls to review content strategy and website metrics.
- Measured, tracked and quantified organic and paid digital strategies.
- Supported and enhanced digital presence through inbound marketing tactics designed to attract, engage and convert customers.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Media and Digital Executive
Fireworks Advertising Ltd
Kampala
04.2013 - 03.2014
- Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports, and access.
- Established clear and competitive goals, growth roadmaps, and strategic business plans.
- Organized due diligence in preparation for sale of business unit.
- Located bottlenecks to streamline existing processes.
- Assessed and analyzed departmental budgets to find ways to minimize expenses and optimize profits.
- Identified opportunities to expand or shift course to take advantage of changes in market.
- Conducted regular meetings with team to discuss issues, concerns and updates.
- Monitored expenditures to mitigate risk of overages.
Education
Post Graduate Diploma in Professional Marketing - Marketing
01.2020 - 12.2020
Global Marketing Decisions, Corporate Digital Communications and creating Entrepreneurial change
Diploma in Professional Marketing - Marketing
08.2019 - 12.2019
Marketing and Digital strategy, Mastering Metrics, Innovation in marketing, The Digital Customer Experience, strategic Marketing and Managing Brands
Certificate in Professional Marketing - Marketing
01.2019 - 07.2019
- Awarded a Certificate in Professional Marketing.
- Completed professional development in Digital Planning, promotion and marketing mix, integrated communications, customer experience, brand management, budgeting, and analytic
Bachelor of Arts - Mass Communication
10.2010 - 05.2013
International Relations, Media Ethics , Public Relations Strategy, Crisis Management , Organizational communication , Advertising and marketing Management, Effective public speaking and presentations
Skills
Account management
Sales processes
Sales presentations
Strategic planning
Sales Reporting
Strategic account development
Solution selling
Business development and planning
Analytical problem solver
Accomplished manager
Extensive personal network
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Chartered Institute Of Marketing - Post Graduate Diploma in Professional Marketing , Marketing
01.2020 - 12.2020
Chartered Institute of Marketing - Diploma in Professional Marketing , Marketing
08.2019 - 12.2019
hartered Institute of Marketing - Certificate in Professional Marketing , Marketing
01.2019 - 07.2019
Agency Sales Manager - Capital Radio 2015 Ltd
07.2015 - Current
Digital Media and Sales Executive - African Woman Magazine
11.2014 - 06.2015
Media and Digital Cordinator - SMS EMPIRE
05.2014 - 10.2014
Media and Digital Executive - Fireworks Advertising Ltd
04.2013 - 03.2014
Uganda Christian University - Bachelor of Arts, Mass Communication
10.2010 - 05.2013