Joan M. Nabukalu
Marketer
Uganda
Summary
PROFILE SUMMARY: A dynamic and team focused Marketer with 5years of experience in brand management in fast paced FMCG organizations. This is coupled with proven accomplishments of driving market growth and firm profits. An articulate and driven leader with high energy and engaging personality besides a customer centric mindset. An in-depth knowledge of all areas of marketing including the ability to develop and implement marketing strategies and campaigns, market research. and consumer analytics. CORE SKILLS AND COMPETENCES: Brand Strategy Product Development Campaign development and Management Project Management Marketing principles practices and procedures Marketing and consumer needs analysis. Research and analytical skills Adaptability Management and Coordination skills Communication and interpersonal skills Customer service Presentation skills
Overview
12
12
years of professional experience
Work History
Brand Manager CR and LPG
VIVO Energy
Uganda
07.2023 - Current
CATEGORY MANAGER HAIR
CARE, AFRICA, MOVIT PRODUCTS LIMITED
08.2022 - Current
- Summary
- To increase the sales and profitability of the business and drive sustainable growth, through analyzing data or insights to determine industry and consumer trends regarding the hair care and category and developing a strategic long-term plan for the category
- Scope of Work
- Hair care category manager Africa
- Investment and emerging markets i.e
- Uganda, Tanzania, Malawi, Burundi, Rwanda, DRC, and Zambia
- Role
- Page 2 of six
- Create and develop long term plans and strategy for the success of assigned product category and ensure that the Milestone for the activities in the year are adhered to through effective monitoring of the implementation plan
- Ensure consistency in the segmentation targeting and positioning of the allocated product portfolio with a goal to drive clear day light (differentiation) across product portfolios and brands
- Coordinate and brief market research initiatives
- Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis while consolidating and learnings from marketing programs
- Support the development of sound pricing strategies, which optimize category margins’ projections as well as consumer off-take
- Support the development of communication objectives and advertising ideas for the category to ensure best possible output and demonstrate insight in judging creative material, with clear understanding of brand values, consumer motivation and competitive context
- Lead the development of packaging designs, which optimize brand segmentation, targeting and positioning principals
- Work with all key stake holders and develop ways of expanding product categories, lead the development of the subcategory business Plans and support New Product
- Development in line with changing consumer needs
- Monitor and control category budget to ensure attainment of objectives, within allocated spend
- Support in the sourcing and management of creative and advertising agencies tasked with managing brand identity across brands
- Support in the sourcing and management of category brand Ambassadors/Influencers to ensure excellent execution that will drive brand Equity.
BRAND MANAGER
EMERGING, MOVIT PRODUCTS
04.2022 - 08.2022
- Ensuring that all the products, and product lines in my custody resonate with current and potential customers through continuously monitoring marketing trends and keeping a close eye on competitive products in the marketplace
- Scope of work, : Baby Junior, skin guard, Nan and Pine
- Countries: Uganda, Tanzania, Malawi, Burundi, Rwanda, DRC, and Zambia
- Budget
- 7bn Uganda Shillings
- Roles:
- Lead the development of the annual brand marketing plan in line with the business’ long- term strategy and align all relevant stakeholders
- Manage creative and digital agencies to develop winning brand concepts and effective integrated brand and product campaigns that create brand and product awareness,rightly position the brand and its products and drive conversion at the point of sale to deliver on set annual targets for the brand
- Effectively manage the allocated brand budget to execute cost-effective brand activities that deliver a high return on marketing investment
- Identify, recommend, and effectively utilize market research programs aimed at
- Page 3 of six strengthening the position of the brand across all markets
- Actively monitor product availability and sales across all channels, regularly analyze performance data for insights, be proactive on factors affecting market share and articulate brand issues and opportunities
- Monitor competitor activities affecting the brand and take appropriate corrective action in a timely manner
- Recommend brand building initiatives such as sponsorships and collaborations, CSR, and endorsements to drive long term brand affinity and love
- Monitor, evaluate and recommend product development and enhancement directions including packaging designs and range extensions to ensure alignment to the brand standards, strategy, and competitive positioning
- Consult with cross-functional teams such as Communications and Marketing Operations to ensure seamless and integrated implementation of brand/product activities such as launches, trade promotions, CSR, advertising, channel visibility etc
- Across multiple brand touch points
- Regular and constant monitoring of brand costs and profitability and recommend areas for continuous improvement
- Gather market intelligence through regular trade visits across different markets andutilizing this to enhance brand activities relevant to those markets
- Ensure succession planning, skills, and talent development through effective delegation of tasks to junior staff, training and mentoring of direct reports.
BRAND MANAGER
AFRICAN QUEEN NO. 1 DISTRIBUTOR LTD
03.2017 - 03.2022
- Ensuring that the products, services, and product lines that fall under my brands resonate with current and potential customers
- Through continuously monitoring marketing trends and keeping a close eye on competitive products in the marketplace while achieving sharp profitability and growth of the brands
- Scope of work.
SALES AND MERCHANDISER EXECUTIVE
AFRICAN QUEEN UGANDA LIMITED
03.2014 - 02.2017
- To handle all stores’ stock levels and product displays
- Through submitting warehouse stock reports, clearing any unwanted products from displays and monitoring the sales performances of products
- Scope:Key Accounts Outlets in Central Region (Kampala)
- Role:
- Processing orders for African Queen Products
- Ensuring no stock outs of any products in each outlet
- Making sure products have attractive displays
- Making sure major supermarkets have the right quantity of products
- Ensuring price compliance
MERCHANDISER AQUA SIPI MUKWANO GROUP OF COMPANIES
04.2013 - 02.2014
- To handle all stores’ stock levels and product displays
- Through submitting warehouse stock reports, clearing any unwanted products from displays and monitoring the sales performances of products
- Scope:
- Shoprite Outlets in Central Region (Kampala)
- Roles:
- Ensuring Aquasipi has a good visual display in supermarkets
- Processing orders for Aquasipi Mineral water
- Ensuring price compliance
- Selling to meet monthly targets set.
SALES EXECUTIVE
IMPERIAL BANK UGANDA
09.2012 - 01.2013
- Informing people about the various accounts in the bank
- Opening accounts for people
- Informing people about latest offers in the bank like 2000shs for every western union transaction
- Page 7 of six
SALES PROMOTER
MUKWANO GROUP OF COMPANIES
12.2011 - 08.2012
- Making sure the supermarket sales all products on promotion
- Ensuring awareness of the products
- Sensitizing customers on the proper usage of company products like Nomi washing powder
- Meeting the set targets monthly.
Education
Bachelor Of Science - Marketing
Makerere University
Business School
2015
School Uganda Advanced Certificate - undefined
Mukono Parents
2011
School Uganda Certificate of - undefined
Mukono Parents
2009
Certificate in Professional Marketing – Level 4 - undefined
Chartered Institute
of Marketing
To date
undefined
April
Foundation Certificate in Professional Marketing – Level - undefined
Chartered Institute
of Marketing
2021
References
REFEREES:
Mr. YASIN SEBADUKA MBOWA Trade Marketing Manager Airtel Uganda
Tel: +256754033736 Email: ysebaduka@gmail.com
Ms. AGNES NSEREKO Business Analyst /Accounts PayablesAfrican Queen No. 1 Distributor
Tel: +256772365685Email: ansereko@africanqueen.co.ug
Ms. VIOLA MBONEKO RUSOKE Brand Manager PZ Cussons Uganda African Queen No .1
Distributor
Tel: +256772604613 Email: vbunuzi@gmail.com
Ms. RAMULAH NAKAMANYA Human Resource Partner Movit Products Ltd
Tel: +256771489356 Email: Ramulah nakamanya@movit products.com
Skills
- Trend Knowledge
- Category Development
- Data Analysis
- Pricing Strategies
- Marketing Coordination
- Customer Needs Assessments
- Marketing Plan Development
Work Preference
Work Type
Full TimeTimeline
Brand Manager CR and LPG
VIVO Energy
07.2023 - Current
CATEGORY MANAGER HAIR
CARE, AFRICA, MOVIT PRODUCTS LIMITED
08.2022 - Current
BRAND MANAGER
EMERGING, MOVIT PRODUCTS
04.2022 - 08.2022
BRAND MANAGER
AFRICAN QUEEN NO. 1 DISTRIBUTOR LTD
03.2017 - 03.2022
SALES AND MERCHANDISER EXECUTIVE
AFRICAN QUEEN UGANDA LIMITED
03.2014 - 02.2017
MERCHANDISER AQUA SIPI MUKWANO GROUP OF COMPANIES
04.2013 - 02.2014
SALES EXECUTIVE
IMPERIAL BANK UGANDA
09.2012 - 01.2013
SALES PROMOTER
MUKWANO GROUP OF COMPANIES
12.2011 - 08.2012
Bachelor Of Science - Marketing
Makerere University
Business School
School Uganda Advanced Certificate - undefined
Mukono Parents
School Uganda Certificate of - undefined
Mukono Parents
Certificate in Professional Marketing – Level 4 - undefined
Chartered Institute
of Marketing
Foundation Certificate in Professional Marketing – Level - undefined
Chartered Institute
of Marketing
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