Summary
Overview
Work History
Education
Skills
Languages
Certification
Affiliations
Timeline
JONNAS WASSWA

JONNAS WASSWA

Banda, Kyambogo,102

Summary

Passionate and results-driven Digital Marketing Specialist with a bachelor’s degree in digital marketing and over 9 years of combined experience in marketing and IT support. Proven expertise in executing data-driven marketing strategies, managing digital campaigns, and leveraging analytics to optimize performance. Certified by the Chartered Institute of Marketing (CIM) and Google, with a strong foundation in IT and graphic design tools like Canva. Adept at bridging the gap between technology and marketing to deliver impactful business outcomes.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Digital Marketing Executive

Hacktec Solutions U Ltd
07.2022 - Current
  • Developed and executed digital marketing campaigns across social media, email, and web platforms, increasing lead generation by 35%.
  • Managed Google Ads and SEO strategies, improving website traffic by 50% within 6 months.
  • Designed marketing materials using Canva and coordinated branding efforts.
  • Analyzed campaign performance using Google Analytics and provided actionable insights.
  • Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
  • Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
  • Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
  • Created email blast campaigns to target key customers.
  • Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
  • Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.

IT Support Consultant

Louis Dreyfus Company
10.2020 - Current
  • Provided technical support and IT consultancy services to SMEs and individuals.
  • Installed, configured, and maintained hardware and software systems.
  • Trained clients on digital tools and platforms to enhance productivity.
  • Supported digital transformation initiatives, including website setups and CRM integrations.
  • Used ticketing systems to manage and process support actions and requests.
  • Managed high levels of call flow and responded to technical support needs.
  • Configured and tested new software and hardware.
  • Assisted in development of system security protocols.
  • Tested new software and hardware prior to deployment.
  • Configured hardware, devices, and software to set up work stations for employees.
  • Monitored system performance to identify potential issues.
  • Offered assistance in implementing and developing training programs.
  • Helped streamline repair processes and update procedures for support action consistency.
  • Created user accounts and assigned permissions.
  • Installed, configured and maintained computer systems and network connections.
  • Maintained servers and systems to keep networks fully operational during peak periods.
  • Developed and implemented preventive maintenance procedures.
  • Installed and configured operating systems and applications.
  • Diagnosed and troubleshot hardware, software and network issues.
  • Researched and identified solutions to technical problems.
  • Patched software and installed new versions to eliminate security problems and protect data.
  • Generated reports to track performance and analyze trends.
  • Removed malware, ransomware, and other threats from laptops and desktop systems.
  • Responded to customer inquiries and provided technical assistance over phone and in person.

Level IV Field Senior Technician

Canopy IT Solutions (U) Ltd
02.2015 - 02.2019
  • Corrected connectivity faults to restore user access to local networks, cloud-based storage and public web.
  • Led a team of technical technicians, coordinated with different departments, mentored team members, and educated interns
  • Managed system-wide operating system and software deployments as well as related software upgrade problems.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Configured systems according to prescribed software and hardware frameworks.
  • Monitored server room, wireless network and other server infrastructure, keeping systems running smoothly.
  • Designed and implemented system safety measures and redundancy including backups, access controls, and disaster recovery
  • Established, repaired and optimized networks by installing wiring, cabling and devices.
  • Set up PCs, projectors, and microphones for use in video conferencing rooms.
  • Configured and tested new software and hardware.
  • Assisted in development of system security protocols.
  • Configured hardware, devices, and software to set up work stations for employees.
  • Monitored system performance to identify potential issues.
  • Offered assistance in implementing and developing training programs.
  • Helped streamline repair processes and update procedures for support action consistency.
  • Created user accounts and assigned permissions.
  • Installed, configured and maintained computer systems and network connections.
  • Maintained servers and systems to keep networks fully operational during peak periods.
  • Developed and implemented preventive maintenance procedures.
  • Installed and configured operating systems and applications.
  • Diagnosed and troubleshot hardware, software and network issues.
  • Researched and identified solutions to technical problems.
  • Patched software and installed new versions to eliminate security problems and protect data.
  • Generated reports to track performance and analyze trends.
  • Removed malware, ransomware, and other threats from laptops and desktop systems.
  • Responded to customer inquiries and provided technical assistance over phone and in person.
  • Performed troubleshooting and repaired peripheral devices such as printers, scanners and Cameras CCTV
  • Maintained office PCs, networks and mobile devices.
  • Installed and managed weighbridge truck scale software SQL database
  • Responded to support requests from end-users and patiently walked individuals through basic troubleshooting tasks.
  • Configured and managed cyber security threats through Cyberoam, firewall, and server anti-virus
  • Configured Mikrotik routers, installed and upgraded RouterOS, created wireless networks, dynamic routing using OSPF, firewall filters, NAT rules, VPN tunnels, bandwidth queue control, hotspot configurations, and web proxy for URL filtering and caching
  • Traveled to various districts for IT Support installations and configurations both hardware and software.
  • Monitored and managed server rooms for clients to run 24/7
  • Installed, configured, and troubleshooted Cisco IP phones and analogue phones (PBX)
  • Project leader for Enabel's IT equipment installation and configuration across various NTCs in Uganda

Education

Bachelor of Science - Digital Marketing

Global Business University, CYPRUS
05-2023

Diploma - Information And Communication Technology

Uganda Institute of Information And Communications Technolog, Kampala, Uganda
01-2015

Uganda Advanced Certificate of Education (UACE) -

Mityana Senior Seconda School (Namukozi), Kampala, Uganda
02-2011

Uganda Certificate of Education -

Mityana Standard Secondary School (KAGAVU), Mityana
11-2009

Skills

  • Digital Marketing Strategy
  • SEO & SEM
  • Social Media Marketing
  • Google Ads & Analytics
  • Email Marketing
  • Content Creation & Management
  • Data Analytics & Reporting
  • Graphic Design (Canva)
  • IT Support & Systems Management
  • CRM & Marketing Automation Tools
  • Tools: Google Ads, Google Analytics, Meta Ads Manager, Canva, Mailchimp, HubSpot
  • Platforms: WordPress, Shopify, Wix
  • Languages: HTML, CSS (basic)
  • Software: Microsoft Office Suite, Adobe Creative Cloud (basic)
  • User experience optimization
  • Search engine optimization
  • Pay-per-click advertising
  • Email marketing campaigns
  • Google analytics expertise
  • Google analytics setup
  • Data-driven decision making
  • Project management
  • Time management
  • PeopleSoft
  • Product launch
  • B2B marketing
  • Decision-making
  • Budgeting and allocation 
  • Campaign management
  • Budget management
  • Cold calling
  • Market analysis
  • Teamwork
  • Team leadership
  • Interpersonal communication
  • SEO activities
  • Media relations
  • Product promotion
  • Web analytics
  • Program evaluation
  • Problem-solving abilities
  • Microsoft office
  • Creative and innovative
  • Market trends analysis
  • Problem-solving
  • Complex Problem-solving
  • Goal setting
  • Data analytics
  • Google adwords
  • Pricing strategy
  • Google Analytics understanding
  • Active listening
  • Google analytics
  • Teamwork and collaboration
  • Self motivation
  • Organizational skills
  • Excellent communication
  • Social media campaigns
  • Verbal and written communication
  • Marketing plan development
  • Multitasking Abilities
  • Critical thinking
  • Negotiation
  • Adaptability and flexibility
  • Reliability
  • Contract negotiation
  • Digital marketing
  • Microsoft sharepoint
  • SEO optimization
  • Market research
  • Adaptability

Languages

English
Advanced (C1)
Luganda
Upper intermediate (B2)
Swahili
Beginner (A1)

Certification

  • Extended Foundation Certificate in Professional & Digital Marketing – Chartered Institute of Marketing (CIM) 2025
  • Canva Graphic Design Certificate – Canva Design School
  • Azure Fundamentals Certificate (2023)
  • The Fundamentals of Digital Marketing - Google Certificate 2020
  • Google Data Analytics Professional Certificate (2021)
  • Mikrotik Certified Network Associate (MTCNA) - June 2019
  • Certificate in Enterprise System Network Administration and Server Management - TheICTLabs Ntinda Kampala Kisasi Road Musana Building (2015 - 2016)


Affiliations

Member, Chartered Institute of Marketing (CIM)

Timeline

Digital Marketing Executive - Hacktec Solutions U Ltd
07.2022 - Current
IT Support Consultant - Louis Dreyfus Company
10.2020 - Current
Level IV Field Senior Technician - Canopy IT Solutions (U) Ltd
02.2015 - 02.2019
Global Business University - Bachelor of Science, Digital Marketing
Uganda Institute of Information And Communications Technolog - Diploma, Information And Communication Technology
Mityana Senior Seconda School (Namukozi) - Uganda Advanced Certificate of Education (UACE),
Mityana Standard Secondary School (KAGAVU) - Uganda Certificate of Education,

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