KEITH MBABAZI BINOBWIRE
Kampala,102
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 13-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
13
13
years of professional experience
Work History
Project Sales Coordinator
Achelis Uganda Limited in JV with Joh. Achelis & Soenhe GmbH. (Germany)
01.2023 - Current
- Attend essential sales training meetings, media gatherings, trade fairs and develop an understanding of all the competitor services and products to communicate competition
- Established a strong rapport with suppliers to ensure timely delivery of materials crucial for successful completion of ongoing projects.
- Negotiated contracts with clients, securing favorable terms for both parties involved in each transaction.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Ensure acquisition of competitor markets by analyzing better supply chain benchmarks and business processes
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Area Sales Manager – Sales and Distribution
Coco-Cola Beverages Uganda
12.2020 - 12.2022
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Prepared sales presentations for clients showing success and credibility of products.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Regional Territory Manager/Ag. Regional District Manager
Vivo Energy U Ltd.
03.2013 - 11.2020
- Successfully achieved regional sales targets for Fuel, Lubricants and LPG averaging 15% growth YOY
- Provided training and mentorship to sales representatives, enhancing their skills and product knowledge
- Recruited over 147 customers contributing to a 20% increase in customer base
- Managed the implementation and execution of Merchandising and brand visibility regionally using the AVA method of Availability, Visibility and Active Selling
- Conducted business intelligence analysis to ensure market leadership, network growth majorly for distribution optimization throughout my Territory/Region
- Ensured high standards of performance and compliance with the company policies and procedures especially the life-saving rules and HSSE
- Ensured Brand management and keep company reputation by monitoring all aspects of feedback resolution
- Formulated the best Value proposition to specific customers to ensure retention and expansion of customer base.
- Coordinated training programs for new hires within the region, ensuring they were equipped with the necessary skills and knowledge to succeed in their roles.
Asst Accounts and Admin Manager, Finance
Coil Ltd
11.2010 - 02.2013
- Established strong vendor relationships, improving service levels and securing advantageous agreements
- Conducted thorough cost analysis and recommended adjustments to achieve better financial outcomes
- Prepared the organization for audits, ensuring compliance with accounting standards and regulatory requirements
- Negotiated favorable terms with vendors and suppliers, resulting in cost savings for the organization
- Conducted training sessions for staff, enhancing their understanding of financial processes and compliance requirements.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
Education
Ongoing - Digital Marketing -
University of Illinois At Urbana. Gies Business School. USA
06.2024
Ongoing - Project Management Professional (PMP) -
Project Management Institute (PMI)
04.2024
BBA - Accounting And Business Management
Uganda Christian University, Mukono
10.2010
Uganda Advanced Certificate of Education (UACE) -
Namilyango College School
12.2006
Uganda Certificate of Education (UCE) -
Uganda Martyrs Secondary School, Namugongo
12.2004
Skills
- Advanced proficiency in Microsoft Excel, Microsoft Access, and PowerPoint
- Strong analytical skills with the ability to interpret data and make strategic recommendations
- Channel/Distribution Management and development
- In-depth knowledge of sales and retail industry trends
- Innovation, adaptability and highly competitive
- Expertise in retail training, channel/distribution management
- Brand Management and Marketing
- Projects and stakeholder engagement
- Time management, Brand management and Risk management skills
- High levels of computer literacy
- Sales process engineering
- Excellent communication and interpersonal skills
Languages
English
Current Field
Project, Sales and Business Management
Personal Information
- Gender: Male
- Nationality: Ugandan
- Marital Status: Civilian
References
- Resty Joan Ayona, Head of Human Resources, Airtel Uganda, 0776236253, restyjoan@gmail.com
- Jean Mugisha, Marketing Manager Fuels and Loyalty, Vivo Energy Uganda Limited, 0776754100, jeanne.karungi3@gmail.com
- Ariko Macrina, Key Accounts Manager, Cocacola, 0776754138, macrina3110@gmail.com
Disclaimer
I, KEITH MBABAZI BINOBWIRE the undersigned, declare that to the best of my knowledge that this CV correctly describes me, my qualifications and experience.
Timeline
Project Sales Coordinator
Achelis Uganda Limited in JV with Joh. Achelis & Soenhe GmbH. (Germany)
01.2023 - Current
Area Sales Manager – Sales and Distribution
Coco-Cola Beverages Uganda
12.2020 - 12.2022
Regional Territory Manager/Ag. Regional District Manager
Vivo Energy U Ltd.
03.2013 - 11.2020
Asst Accounts and Admin Manager, Finance
Coil Ltd
11.2010 - 02.2013
Ongoing - Digital Marketing -
University of Illinois At Urbana. Gies Business School. USA
Ongoing - Project Management Professional (PMP) -
Project Management Institute (PMI)
BBA - Accounting And Business Management
Uganda Christian University, Mukono
Uganda Advanced Certificate of Education (UACE) -
Namilyango College School
Uganda Certificate of Education (UCE) -
Uganda Martyrs Secondary School, Namugongo
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