Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

Kevin Robert Masaba

Radio Programs Director
Kampala

Summary

Multi-talented Media manager consistently rewarded for success in planning and operational improvements. Experience in policy development and staff management procedures positively impacting overall morale and productivity.

Senior Radio Programmer and outstanding performer in creative Radio content within media. Proven success in leadership, operational excellence and organizational development with keen understanding of elements of Media business. Recognized for inspiring management team members to excel and encouraging creative work environments.

Experienced Radio Programmer with over 20 years of experience in Radio/TV. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saved costs while increasing profits.

Audio/visual creative director with background as programs Director and head of Radio looking to join a growing entrepreneurial organization as part of the Executive team.

Articulate media manager driven to succeed. Strategic planning and client relationship management expert.

Results-oriented, strategic sales professional with 20 years in the media industry.

Radio programmer with background as jounalism and media looking to join a growing entrepreneurial organization as part of the Executive team.

Creative Director audio/visual media and sales Experienced and enthusiastic Consultant with track record of success across wide range of industries. Possesses exceptional interpersonal, problem-solving and analytical skills to provide advice and expertise to client organizations improving business performance. Experienced in all aspects of operations, strategy and finance. Forward-thinking Operations Specialist bringing 12 years of expertise Radio for Broadcast sector businesses. Cultivates rapport with individuals to optimize project goals and output, resolve complex problems and deliver innovative improvement strategies. Proficient and Broadcast softwares. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Reliable business professional with experience in project management, process improvement and financial analysis. Proven track record of successfully streamlining business operations and reducing costs. Adept at analyzing data to identify trends and developing strategies to improve efficiency. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

21
21
years of professional experience

Work History

Radio consultant

91.2 CROOZE FM
1 2012 - Current
  • Evaluated staff performance at multiple facilities and made recommendations for training improvement.
  • Boosted employee morale by establishing fair job descriptions and salaries
  • Fostered productivity by coordinating itinerary and scheduling programing.
  • Oversaw all facets of staff and client training objectives
  • Created and implemented highly effective and individualized human resource solutions for clients.
  • Created programming content
  • Drafted staff contracts
  • Scripted imaging copy

Radio Coach

Motiv Creations Uganda
06.2023 - Current
  • Enhanced team performance by developing and implementing effective coaching strategies.
  • Conducted regular performance evaluations for players, setting clear expectations for continued improvement throughout the season.
  • Analyzed and evaluated team performance metrics to identify areas of improvement.
  • Encouraged everyone to cultivate strong work ethic by demonstrating diligence, patience, and respect for others.
  • Radio coaching for best broadcast practices
  • Developing teaching materials
  • supervising coaches

Resident Consultant/Executive Creative Director

Step Broadcasting Cooperation
11.2017 - Current
  • Delivered high-quality on air presentations and best Practices reports, and implemention proposed programming strategies.
  • Actively participated in professional training of staff.
  • Enhanced client satisfaction by providing tailored programming and addressing individual needs.
  • Conducted comprehensive analyses of programming' businesses, identifying areas for growth and optimization.
  • training on air staff

StartupFounder

Radio&Podcast Popup Studio
01.2012 - Current
  • Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
  • Streamlined operations to reduce costs and improve overall efficiency.
  • Drove product development from concept to launch, ensuring alignment with customer needs.
  • Negotiated strategic partnerships for mutual benefit, expanding the company''s reach in the industry.

Programs Director Radio

Radiocity 97FM LTD
12.2010 - Current
  • Trained internal staff members on administrative processes, work instructions and procedures to facilitate consistent and seamless company operations.
  • Prepared departmental contracts for attorney approval.
  • Created Radio programs
  • Trained staff on excusion
  • Prepared marketing strategies
  • Script writting for station imaging

we have achieved a position as one of the most funky and youthful station in Uganda and in the Engklisg category

Consultant

Rockcity Radio Tororo
03.2021 - 04.2024
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
  • Provided ongoing support to clients post-implementation, ensuring long-term success of implemented solutions.
  • Improved client satisfaction by effectively managing multiple projects and consistently meeting deadlines.
  • Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
  • Developing commercial value content for the Radio station
  • Recruiting and training on air personalities
  • Creating the station sound
  • coordinating technical team

Skills Coach

Makerere University
06.2017 - 12.2017
  • Skills Training for final year Mass communication and journalism students coaching techniques as needed in the current market.
  • Boosted confidence in the learners by fostering a positive and supportive skill improvement.
  • Improved communication skills among the final year students through targeted group exercises and role-play scenarios.

Radio consultant

East FM Tororo
07.2014 - 07.2015
  • Successfully led key projects which resulted in best Radio station in the region.
  • Trained internal staff members on administrative processes, work instructions and procedures to facilitate consistent and seamless company operations.
  • Planned and executed radio project.
  • Radio consultant

Promotions Coordinator

91.3 Capital Radio Uganda
01.2004 - 08.2007
  • Drafted and edited interesting press releases for each event, contest or promotion.
  • Managed business communications and promoted events.
  • Coordinated holiday giveaways each year.
  • Gathered and evaluated promotional data to improve future planning.
  • Created and implemented rules, contracts and revenue-generating plans for each contest or sweepstakes.
  • Managed social media campaigns and accounts for diverse range of clientele.
  • Saved money by cultivating vendor rapport to generate cost-saving supply ordering.
  • Planned and executed strategic re-branding of corporate service department.
  • Directed market planning and research to identify new business opportunities.

I achieved all my goals at Capital RADIO we had the most effective Radio promotions like BRAIN GAME and may others as a promotions coordinator

Education

High School Diploma -

Uganada management school
Feb 2012 - 08.2014

Bachelor of Arts - Language Arts Education

Kyambogo University
May 2010 - 05.2013

GED -

City Star senior secondary school
Feb 2001 - 12.2002

Skills

Social media management

Accomplishments

  • Resolved product issue through consumer testing.
  • Supervised team of 50 staff members.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Additional Information

My work record has been awarded on merit through hands on experience in Media specially RADIO PROGRAMMING i have attained a bachelors but never used it

Timeline

Radio Coach

Motiv Creations Uganda
06.2023 - Current

Consultant

Rockcity Radio Tororo
03.2021 - 04.2024

Resident Consultant/Executive Creative Director

Step Broadcasting Cooperation
11.2017 - Current

Skills Coach

Makerere University
06.2017 - 12.2017

Radio consultant

East FM Tororo
07.2014 - 07.2015

StartupFounder

Radio&Podcast Popup Studio
01.2012 - Current

Programs Director Radio

Radiocity 97FM LTD
12.2010 - Current

Promotions Coordinator

91.3 Capital Radio Uganda
01.2004 - 08.2007

Radio consultant

91.2 CROOZE FM
1 2012 - Current

High School Diploma -

Uganada management school
Feb 2012 - 08.2014

Bachelor of Arts - Language Arts Education

Kyambogo University
May 2010 - 05.2013

GED -

City Star senior secondary school
Feb 2001 - 12.2002
Kevin Robert MasabaRadio Programs Director