LAURA CHRISTINE KARUNGI
Branding and Key Accounts Specialist
Kampala,Uganda
Summary
Innovative and proactive Account executive and Economist offering six years of experience in the FMCG industry and Business administration through marketing strategies and key projects for driven clientele. Proficient in data analysis, B2B relationships and tracking results to optimize brand campaigns. A tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets with experience in deepening partnerships and boosting sales with creative proactive approaches.
Overview
7
7
years of professional experience
14
14
years of post-secondary education
Work History
Key Accounts Executive
Anheuser Busch InBev Africa
Kampala, East And Central District
03.2018 - Current
- Developed and rolled out new policies designed to bolster productivity and reduce overall operations costs by 20%.
- Innovate new opportunities to boost brand visibility and sales leading to successful incorporation of e-commerce platforms Glovo and Jumia into Key account’s portfolio.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Maintained responsibility of sales, contracts, negotiations and reporting for accounts worth over 117 million Uganda shillings.
- Established agreements for increased brand visibility and product placement of premium brands.
- Utilised Sales Force to track customer information and drive purchases of local brand Nile Special stout in 2019 and international global brand Budweiser in 2018.
- Built loyal account base and long-term business relationships with major retail outlets like Carrefour and Shoprite.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Supervised twelve employees merchandising all outlets, overseeing efficiency of trade marketing execution and brand-led campaigns.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate of 35% client database increment.
- Tracked and analysed profitability and key metrics of department budget to improve overall profitability and bring in new clientele.
Sales Representative
Anheuser Busch InBev Africa
Kampala, East And Central District
01.2017 - 02.2018
- Generated brand awareness and positive product impressions to increase sales revenue by 11% in six months.
- Enhanced customer experience by nurturing customer and distributor partnerships that boosted turnaround time by 50%.
- Fast-tracked client database growth by 56% through increasing service territory and product complaint resolution.
- Increased sales by offering advice on purchases and promoting additional products.
- Approached each problem with fresh mind and analytical strategies to quickly resolve concerns.
- Maintained customer satisfaction with quick and professional handling of product returns, complaints and negotiations.
- Provided accurate information about promotions, customer programs and products, helping drive high customer retention.
- Coordinated restocking of sales floor with current merchandise and accurate signage for current promotions.
Operations Project Manager
Stanbic Bank Electronic Document Management System
Bugolobi, Kampala
06.2015 - 12.2016
- Updated operational methods, oversaw accounting procedures, tracked information and compiled data to improve efficiency.
- Reined in project costs while meeting key milestones like successful upload of 429,318 client accounts to Stanbic Bank database.
- Eliminated discrepancies in progress by reviewing performance, spend and timelines of 98 skilled individuals.
- Identified plans and resources required to meet project goals and objectives.
- Managed projects payroll, allowances and procurement to commission.
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
- Maintained open communication by presenting regular updates on project status to major stakeholders and project manager.
- Built successful project plans covering objectives, resources and staffing to meet schedules.
- Tracked team member performance closely to quickly intervene in mistakes or delays.
Assistant Data Analyst
Electricity Regulatory Authority
Nakasero, Kampala
06.2014 - 04.2015
- Researched and resolved issues regarding integrity of data flow into databases with supervision of Senior Statistician.
- Produced quarterly reports using advanced Excel spreadsheet functions for all National Electricity generation, transmission and distribution companies.
- Synthesized current business intelligence data from 2005-2015 to produce reports and polished presentations, highlighting findings and uploading data to company website.
- Identified and documented project constraints, assumptions, business impacts, risks and scope exclusions.
- Participated in requirements meetings and data mapping sessions to understand business needs.
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
- Compiled, evaluated and reviewed engineered data for internal website.
Education
Master of Business Administration -
University of South Wales
Southwales 01.2018 - 12.2020
BA With Honors - Analytical Economics
Multimedia University
Malaysia 06.2011 - 10.2015
Uganda Advanced Certificate of Education - UACE
Seeta High School
Uganda 02.2009 - 12.2010
Uganda Certificate of Education - UCE
St. Josephs Girl’s Nsambya
Uganda 02.2004 - 10.2008
Skills
Business development and planning
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Key Accounts Executive
Anheuser Busch InBev Africa
03.2018 - Current
Master of Business Administration -
University of South Wales
01.2018 - 12.2020
Sales Representative
Anheuser Busch InBev Africa
01.2017 - 02.2018
Operations Project Manager
Stanbic Bank Electronic Document Management System
06.2015 - 12.2016
Assistant Data Analyst
Electricity Regulatory Authority
06.2014 - 04.2015
BA With Honors - Analytical Economics
Multimedia University
06.2011 - 10.2015
Uganda Advanced Certificate of Education - UACE
Seeta High School
02.2009 - 12.2010
Uganda Certificate of Education - UCE
St. Josephs Girl’s Nsambya
02.2004 - 10.2008
Similar Profiles
Nompumelelo MboboNompumelelo Mbobo
Order To Cash Specialist at BASF Holdings South AfricaOrder To Cash Specialist at BASF Holdings South Africa
Alex HoenigmannAlex Hoenigmann
SR. DEVELOPMENT CONSULTANT at Anheuser-Busch InBevSR. DEVELOPMENT CONSULTANT at Anheuser-Busch InBev
Adriano ValarezoAdriano Valarezo
Agricultural Development Managment at Anheuser-Busch InBevAgricultural Development Managment at Anheuser-Busch InBev