Martin K. Kibuuka
Kampala
Summary
Dynamic business development leader with extensive experience at TIGO Telecom Rwanda & Tz, specializing in marketing strategic planning and brand promotion. Proven track record in driving sustainable growth through innovative product development and effective team building. Adept at fostering customer relationships and executing market research to enhance sales operations. Dependable professional with track record of success in field, attention to detail and proactive mindset. Seeks opportunities to improve processes and workflows for team benefit. Conscientious, hardworking and excels at multitasking in fast-paced environments.
Overview
22
22
years of professional experience
Work History
TEAM LEAD. BUSINESS DEVELOPMENT, SALES & MARKETING OPERATIONS
TIGO Telecom Rwanda & Tz
01.2019 - 10.2023
- Part of the TIGO Rwanda and Tz Attaché team responsible for leading and implementing of marketing and sales strategies
- Manage business plans including training and value propositions for the Sales, Marketing, Business Development & Mass Market Segment with focus on achieving overall Market targets presence of both net and gross additions to provide the company with long-term and sustainable competitive advantage
- Proposed business Suggestions on Brand Promotions & Products Development based on market analysis and research
- Monitored subscriber usage behaviors and identifying gaps and propose remedial Products & Services to bridge the gaps
- Identify VAS gaps within the market and commission the development of new products and services based on evidence of profitable market opportunities
- Created and maintained a distinct Business to Business & High Value brand within and outside the company
- Managed the ROI on the product promotions by recommending, evaluating & implementing policies Designing & Implementations of Pricing and Products with a focus on market acceptance and company profitability
- Managed a team of motivated and result oriented executives
- Worked with the Management on projects assigned to me from time to time
- Made daily reports and maintained mutual beneficial relations with Staff, Vendors, Clients and Key Decision Makers within and outside the organization
COMMERCIAL & RETAIL NETWORK OPERATIONS. SALES, MARKETING & COMMERCIAL BUSINESS OPERATIONS
MOGAS UGANDA LIMITED
01.2014 - 01.2018
- The major roles among others included: Maintaining retail service goals, including Product Development, Business Development, Sales, Marketing/Brand Promotion, customer service, quality, and labor sales targets
- Managed, controlled, and authorized all administrative requirements, for the retail/commercial work force
- Effectively developed and managed operational field sales/marketing work force Maintaining staffing levels, training and developing associates, and performance management
- Motivation of territory work force
- Ensuring compliance of risk management including administration of loss prevention, facility maintenance, and environmental health and safety guidelines
- Achieving production goals, including saleable targets, quality standards, reconditioning costs, and cycle times
- Acquired Knowledge of and market intelligence on prospect potential customers and new opportunities
- Optimized company profitability on channel through strict and effective credit control and ensuring correct and accurate product pricing
- Maintained good customer/supplier relationship through regular interaction with customers/Dealers and vendors at all levels to promote a good company image
NATIONAL SALES & MARKETING OPERATIONS
STEEL & TUBE INDUSTRIES LTD
Kampala
01.2011 - 01.2013
- Developed, Managed and Supervised Sales, Marketing & Brand Promotion Activities, developed and executed strategic Sales and marketing plans, product development, as well as strengthening existing brands and corporate positioning of the Company
- Customer Relationships Development for internal and external customers, identification of market product development, launch implementation plan, establishing effective Customer Care, Brand & Events promotion programs, Key Accounts Management
- Monitored the creation of Marketing, Events and Brand graphic artworks, Promotional and Branding activities, Public Relations, Media Advertising and ensuring timely air plays and publication on all contracted media houses throughout the country, ensure quality in production, Market research & Training
- Advised management on the available Marketing strategies to ensure effective implementation of key projects
- Negotiate and draft contracts with contract media and advertising agencies, supervised and managed a team of Marketing Executives to ensure customer satisfactions
SENIOR EXECUTIVE - NATIONAL SALES & MARKETING
WARID TELECOM
Kampala
01.2007 - 01.2010
- Managed, and Supervised Product and Brand Promotion Activities for Warid Telecom Uganda
- Grew and developed Customer Key Accounts, Customer Relationship, Managed Sales & Marketing activities as well as supervision, sign off and monitoring the creation of Corporate Key Accounts, Marketing, Brand graphic artworks and media adverts, ensuring timely and quality customer service, product training and market research
- Advised management on the alternative Communication, Brand growth and marketing strategies to ensure growth and management in regard to Brand, product development and customer service, identify good and effective customer relationship strategies as well as monitoring all postings and database updates
SENIOR EXECUTIVE KEY ACCOUNTS MANAGER
WARID TELECOM
Kampala
09.2006 - 11.2007
- Defined a strategy for development, executed, and managed comprehensive Business Development, Sales & Marketing/Brand Promotion, Communication, Product Development, Customer care/Relationship Management Support plans encompassing integrated customer initiatives designed to penetrate and grow targeted markets
- Communicated with customers, management, internal departments, and vendors to coordinate overall effort in accordance with corporate goals
- Planned and carried out regional research and analyses
- Played an integral role in Sales, Marketing, Training & Product Development by engaging the relevant stakeholder through call visits
- Lead and directed a forward-thinking team, hence my promotion to the Senior Executive- Marketing Operations
BUSINESS SUPPORT, CUSTOMER CARE & TRAINING
MTN Uganda
Kampala
01.2005 - 01.2006
- Offered Support & Training to the Call Center and Contact Center staff, Sales and Marketing Teams and to all MTN Uganda Mobile and Fixed line clients to ensure effective Customer Support
- Maintained communication with management to ensure customer service, products as well as Sales & Marketing activities aligned with business goals
- Provided valuable feedback from the clients' direction to guide the creation of marketing and Training materials and ensure concurrence with objectives and Customer Satisfaction
CUSTOMER CARE ADVISOR
MTN Uganda
Kampala
01.2002 - 08.2004
- Provided Support to all MTN Uganda Clients (Fixed lines & CDMA, GPRS, leased lines and Band width)
- Communicate with customers, management, internal departments, and vendors to coordinate overall Customer Support efforts in accordance with corporate goals
BUSINESS DEVELOPMENT CONSULTANT
SPEEDAF Logistics-Uganda Limited
- A member of the initial SPEEDAF Logistics Uganda Project implementation team and a key member in the role out of all SPEEDAF Logistics Network Operations
- Responsible for driving business growth within the company
- Develop a network of contacts to attract new clients, make research on new market opportunities and oversee projects growth, make sales projections forecasting revenue in line the projected income
- Generate new sales leads, negotiate client pricing and revenue sales forecast
- I also evaluate current sales performances and identify ways of expanding and growing the organization
Education
CIM-Chartered Marketeer -
Uganda Management Institute
Kampala, Uganda01.2018
Diploma - Information Technology
National University of Lesotho
Lesotho01.2001
Diploma - Business Administration
Makerere University Business School
Kampala, Uganda01.2000
Bachelor of Arts - Social Sciences
Makerere University
Kampala, Uganda01.1999
MBA - Marketing & Business Development
University of Lincolnshire & Humberside
UKSkills
- Marketing Strategic Planning
- Communication & Customer Care
- Products Collateral Development
- Market Research & Report Analysis
- Brand Promotion & Development
- Team Building & Training
- Customer Relationships Management
- Sales Operations & Development
References
- Mr. Kasumba Aloysius, 0774-424-205, 0776-492-492, kasumbaalosius@gmail.com
- Mr. Rutagwera Herbert, 0712-414-333, 0702-665-139, hrutagwera@hotmail.com
- Mr. Lutaya K. Oscar, 0709-777-771, lutayaoscar@gmail.com
Timeline
TEAM LEAD. BUSINESS DEVELOPMENT, SALES & MARKETING OPERATIONS
TIGO Telecom Rwanda & Tz
01.2019 - 10.2023
COMMERCIAL & RETAIL NETWORK OPERATIONS. SALES, MARKETING & COMMERCIAL BUSINESS OPERATIONS
MOGAS UGANDA LIMITED
01.2014 - 01.2018
NATIONAL SALES & MARKETING OPERATIONS
STEEL & TUBE INDUSTRIES LTD
01.2011 - 01.2013
SENIOR EXECUTIVE - NATIONAL SALES & MARKETING
WARID TELECOM
01.2007 - 01.2010
SENIOR EXECUTIVE KEY ACCOUNTS MANAGER
WARID TELECOM
09.2006 - 11.2007
BUSINESS SUPPORT, CUSTOMER CARE & TRAINING
MTN Uganda
01.2005 - 01.2006
CUSTOMER CARE ADVISOR
MTN Uganda
01.2002 - 08.2004
BUSINESS DEVELOPMENT CONSULTANT
SPEEDAF Logistics-Uganda Limited
CIM-Chartered Marketeer -
Uganda Management Institute
Diploma - Information Technology
National University of Lesotho
Diploma - Business Administration
Makerere University Business School
Bachelor of Arts - Social Sciences
Makerere University
MBA - Marketing & Business Development
University of Lincolnshire & Humberside
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