

Martin is a well experienced strategic business leader with over 25 years of successful work in organizational improvement across multiple sectors. Initially, Martin's engagements in sales and marketing functions resulted in gaining commercial experience in: selling space, perishable fish fillets exports, beverages (FMCGs), automobiles, telecommunications, hospitality services, NGOs and Higher Institutions of learning. Having completed a PhD in Business Administration majoring in strategic innovation and organizational performance, Martin has acquired additional skills across the entire research process, strategic business planning, strategy innovation, business development support and growth, and strategy evaluation.
Martin is currently engaged in supporting start-up businesses and NGOs in Uganda as well as guiding MBA and PhD students in research projects, data management and reporting. Additionally, Martin is gifted in designing tailored training modules, innovative training skills, coaching, and mentoring of teams leading to great performance. This was exhibited at Diageo plc, Smile Communications, Devon Dalyn Ltd, Global Business University-Europe and currently Mofi Uganda Ltd as detailed in this CV.
Martin is very enthusiastic in character and full of determination to achieve exceptional performance. He is driven by ambitiousness, tenaciousness and resilience.
Martin speaks, English, Kiswahili, Luganda, and Ateso languages fluently. He enjoys reading, research, athletics, gardening, swimming, computers, Music, and debating in business and social leadership groups. Martin participates actively in CSR and community activities supporting the underserved/vulnerable people such as the youth, children, elderly and the disabled.
Supervised and coordinated research projects, engaged in data collection, data analysis, and thesis supervision.
Led strategic planning process and implemented delivery of DDL marketing and communications plans to achieve overall business objective
Data collection, data analysis, market analysis, strategic planning, strategic innovation, business development support and growth, and strategy evaluation
Development of tailored training modules, capacity building, thesis supervision, lecturing, facilitation/training, coaching, and mentoring
Project planning and management, monitoring and evaluation
Business policy, strategic marketing, relationship marketing, and digital marketing
Objective setting of KPIs, forecasting, direct selling, Business-to-Business (B2B), consultative selling, persuasive selling skills, new leads generation, qualifying and closing deals, negotiation skills, customer relationship and marketing performance
Needs assessment, proposal writing and report writing
Resource mobilization, fundraising, donor engagement, program management, and budget management
Space selling, perishables, automations, beverages, hospitality, tourism, insurance, financial institutions, agriculture, and institutions of higher learning
Business Analysis
Reporting capabilities
Project Analysis
Organizational Development
Analysis & Evaluation
Data Warehousing
MS Office
Integrity and Honesty
Problem-Solving
Analytical Thinking
Best Practices Implementation
Client Relationships, Team Leadership & Development, Processes and procedures Business Analysis
Project Implementation
Forecasting and Reporting
Strategic Planning
Change Management
Client rapport
Safety Regulations
Goal Setting
Attention to Detail
Professor Kepha Natolooka, External - Examiner Ndejje University. Tel: +256 701 354722, Email: kephanatolooka@gmail.com
Professor Sam Omudu Otengei, Assistant - Professor Makerere Business School, Kampala. Tel: +256 782 454208. Email: sotengei@yahoo.co.uk
Martin Kasenge - Dean/Lecturer - Uganda Martyrs University Nkozi Tel. +256 773755584, Email: martinkasenge05@gmail.com