Nassaka Joweria
Kampala,102
Summary
Media strategist with expertise in brand communications, public relations, media management, marketing, and digital campaigns management. Proven ability to lead cross-functional teams and deliver innovative solutions that enhance brand visibility and engagement. Track record of driving measurable results and building strong stakeholder relationships.
Overview
10
10
years of professional experience
Work History
Head of Digital & Media / Results Manager / Operations Manager / Media Manager
CINAT ADVERTISING
Kampala
01.2020 - 12.2025
- Progressively promoted through multiple leadership roles, demonstrating strong performance, adaptability, and strategic impact across media, operations, and digital communications.
- Led media and communications strategy for high-profile brands including Ranchers Finest, 9 Barrels Whisky, Newman’s Snacks, Mandela Washington Fellowship, TradeMark Africa, Private Sector Foundation Uganda, National Export Logistics Dialogue, and Public–Private Export Logistics Platforms.
- Designed and executed 360 IMC and digital campaigns, aligning brand messaging across traditional media, digital platforms, PR, and on-ground activations.
- Headed the Digital & Media Department, overseeing planning, buying, execution, monitoring, and optimization of campaigns.
- Served as Results Manager for the execution team, ensuring campaign KPIs, growth communication goals, and client expectations were consistently met or exceeded.
- Managed agency operations, workflows, and cross-functional coordination as Operations Manager, improving efficiency and delivery timelines.
- Provided strategic leadership as Media Manager, supervising campaign performance, reporting insights, and optimizing media spend.
- Led, mentored, and motivated multidisciplinary teams including media planners, creatives, digital specialists, and account executives.
- Championed brainstorming and ideation sessions, generating innovative campaign concepts and creative solutions.
- Delivered copywriting services for campaigns, brand messaging, digital content, and promotional materials.
- Executed public relations strategies, strengthening brand visibility, stakeholder engagement, and positive media coverage.
- Successfully delivered 20+ integrated campaigns across FMCG, development, trade, and logistics sectors.
- Contributed to measurable brand awareness and engagement growth across digital and traditional media platforms.
- Improved campaign execution efficiency through better coordination and results tracking, reducing turnaround times.
- Led and managed multiple cross-functional teams (10–20+ staff) across media, digital, and execution units.
- Supported consistent client retention and repeat business by meeting communication objectives and performance expectations.
- Strengthened agency digital offering, contributing to increased demand for digital-first and IMC campaigns.
Assistant Coordinator
INTERNATIONAL ASSOCIATION OF WOMEN IN RADIO & TELEVISION (IAWRT)
Kampala
02.2019 - 02.2020
- Supported communications and operational coordination for the association.
- Assisted leadership in stakeholder engagement, member relations, and program execution.
- Contributed to content coordination, reporting, and media-related activities.
Head of News
TOP MEDIA CONSORTIUM
Kampala
02.2018 - 02.2019
- Led editorial strategy and overall news direction for the organization.
- Oversaw planning and execution of daily news coverage, special reports, and breaking news.
- Managed and mentored journalists, editors, and producers.
- Ensured news content aligned with organizational values, mission, and journalistic standards.
- Fostered a collaborative newsroom culture that encouraged innovation and professional growth.
Reporter → Sub Editor → Chief Editor / News Director | Features Writer
KTV UGANDA
Kampala
01.2016 - 01.2018
- Progressed through multiple editorial and leadership roles, demonstrating strong journalism, newsroom management, and editorial oversight capabilities.
- Started as a Reporter, researching, writing, and reporting news stories across multiple beats.
- Promoted to Sub Editor, editing and refining scripts, visual content, and audio stories to meet broadcast and editorial standards.
- Advanced to Chief Editor / News Director, providing editorial leadership and managing full newsroom operations.
- Wrote, reported, edited, and approved stories across script, visual, and audio formats.
- Managed the newsroom, supervising reporters, editors, producers, and technical teams.
- Planned and directed daily news coverage, breaking news, and special reports.
- Worked as a Features Writer, producing in-depth, analytical, and human-interest stories.
- Ensured editorial accuracy, ethical journalism standards, and alignment with organizational values.
- Produced and edited hundreds of news stories and features across TV broadcast formats.
- Improved newsroom output consistency and editorial quality through structured editing and approval processes.
- Managed and coordinated a newsroom team of 10+ journalists and production staff.
- Supported timely delivery of daily news bulletins and special reports under tight deadlines.
- Strengthened audience trust through improved content accuracy, balance, and ethical reporting standards.
- Expanded feature content depth, contributing to stronger audience engagement and storytelling quality.
Education
Diploma - Journalism & Mass Communication
UMCAT School of Journalism & Mass Communication
KampalaSkills
- Media and communications strategy
- Integrated marketing communications
- Digital marketing and campaign management
- Public relations and media relations
- Brand positioning and reputation management
- Content strategy and storytelling
- Journalism and editorial skills
- News reporting and feature writing
- Script writing for broadcast and digital
- Audio and visual story editing
- Editorial leadership and newsroom management
- Ethical journalism standards
- Copywriting and content development
- Advertising copywriting
- Brand messaging and tone of voice
- Digital and social media content
- PR statements and key messaging
- Leadership and management skills
- Team leadership and mentorship
- Results management
- Cross-functional team coordination
- Strategic planning and execution
- Problem solving and decision making
- Professional technical skills
- Stakeholder relationship management
- Budget management
References
- Mr. Samuel Ssetumba, Host The Link on NTV
- Nankwanga Eunice Kasirye, Electoral commission- Communications Department and President IWART-Uganda
- Samalie Kisakye, News Editor and Anchor NBS TV
Languages
English
Proficient (C2)
C2
Luganda
Native
Native
Affiliations
Campaign Manager: Share the Joy, PZ Cussons.
Timeline
Head of Digital & Media / Results Manager / Operations Manager / Media Manager
CINAT ADVERTISING
01.2020 - 12.2025
Assistant Coordinator
INTERNATIONAL ASSOCIATION OF WOMEN IN RADIO & TELEVISION (IAWRT)
02.2019 - 02.2020
Head of News
TOP MEDIA CONSORTIUM
02.2018 - 02.2019
Reporter → Sub Editor → Chief Editor / News Director | Features Writer
KTV UGANDA
01.2016 - 01.2018
Diploma - Journalism & Mass Communication
UMCAT School of Journalism & Mass Communication