Experienced Manager with a 28-year track record of creating empowering environments for employees to thrive. Keen insight into the competitive landscape and always one step ahead. Seeking a management position that values commitment, diligence, and expertise in Marketing & Sales. Proven history of driving monthly revenue growth through strategic marketing and proactive product development. Skilled at interpreting customer and employee feedback to meet their needs. Strong negotiation and problem resolution abilities. Committed to enhancing organizational performance by refining staff training, optimizing internal processes, and honing sales techniques.
Overview
29
29
years of professional experience
Work History
Manager Head of Marketing & Sales
East African Packaging Solutions Limited (EAPS)
12.2009 - Current
Spearheaded EAPS's meteoric rise to become the leading company in Uganda/East Africa, with growth from 2,075MT/year in 2009 to 16,800MT/year by 2024.
Expanded the team from 60 to 450 professionals, fostering a culture of excellence and growth.
Oversaw comprehensive marketing strategies, including market research, product promotion, and export sales.
Streamlined logistics, sales negotiation, and financial transactions, including collections and banking.
Directed sales forecasting and meticulous budget planning to align with company objectives.
Engaged actively in trade fairs, seminars, and training to enhance industry presence and knowledge.
Honored with Uganda's prestigious H.E The President's Export Award for excellence in corrugated box manufacturing.
Secured the Platinum Award for the East African Brand Quality Award for outstanding corrugated packaging in 2024-25.
Cultivated a positive and professional work environment, optimizing team and customer satisfaction.
Provided leadership through support and constructive feedback, enhancing team skills and potential.
Championed continuous learning and skill development to achieve individual and team objectives.
Demonstrated exceptional communication and relationship-building skills, setting a standard in customer care.
Consistently met management objectives, achieving deadlines and performance targets with precision.
Managed and motivated employees to be productive and engaged in work.
Accomplished multiple tasks within established timeframes.
Marketing Manager
Roofings Group Ltd.
07.2007 - 08.2009
Spearheaded company growth, achieving a remarkable 45% increase within two years.
Strategically managed multiple company branches and conducted comprehensive market research.
Successfully rebranded with a new company logo and culture, propelling organizational advancement.
Led a dynamic team of 170 professionals, expanding the workforce to 580 in just two years.
Honored with Uganda's prestigious H.E. The President's Export Award for excellence in steel manufacturing (2008).
Devised and implemented targeted marketing strategies, informed by in-depth research and analysis.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed social media accounts for optimal audience engagement and increased online presence.
Monitored competitor activities, adapting strategies to maintain competitive advantage.
Managed social media accounts, engaging with followers and creating loyal brand community.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Mentored local personnel on best practices and protocols to maximize productivity.
Senior Sales Executive
Elenco Emirates Group
01.1998 - 07.2007
Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.
Analyzed sales and marketing data for improved strategies.
Increased sales revenue by developing and implementing strategic marketing plans.
Maximized revenue potential by identifying upsell opportunities within existing client base.
Mentored junior staff members, fostering their professional growth as well as enhancing overall team performance levels.
Set and achieved company defined sales goals.
Branch Manager
Hariss & Company
11.1996 - 09.1997
Spearheaded overall operations for international ceramic tiles, sanitary wares, and plumbing brands in South India.
Cultivated robust relationships with clients, enhancing branch loyalty and financial service satisfaction.
Drove branch profitability through strategic operational enhancements.
Developed and implemented sales and service tactics to escalate revenue and customer retention.
Managed and streamlined daily delivery and dispatch operations, ensuring accuracy and efficiency.
Handpicked and coached senior staff, forming a high-performing leadership team.
Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
Maintained friendly and professional customer interactions.
Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
Management Trainee
Aslam Plywoods
07.1996 - 08.1996
Acquired expertise in plywood manufacturing processes and furniture production techniques.
Refined skills in plywood production, ensuring superior product quality.
Achieved proficiency in furniture crafting, focusing on design and functionality.
Implemented efficiency improvements in manufacturing operations.
Education
MBA - Business Management
Regional Engineering College
Kallanthodu, Calicut, Kerala
01-1996
Diploma - Computerized Office Management
Computer Circle Institute
Thalassery, Kerala
01.1996
Graduation - Arts
Mahatma Gandhi College of Arts & Science
Mahe, Puducherry
01.1995
Pre Degree - Science
Farook College
Calicut, Kerala
01.1992
Skills
Effective team leadership
Market analysis and strategy
Team performance enhancement
Conflict resolution expertise
Proficient in systems integration and automation
Stakeholder relationship guidance
Target strategy implementation
Team development
Market insight
Key account management
Effective time management
Strategic decision-making
Accomplishments
Achieved #1 position the Platinum winner for the “Quality Excellence Award 2024-25” for the best Manufacturer of corrugated box Packaging Company in East Africa.
Winner of the Presidential Award for the Best Exporter in Uganda.
LANGUAGES
English
Hindi
Malayalam
Arabic
Tamil
Urdu
References
Shanas, Ahmed, shanas@eshalug.com, +256756786756, Eshal Packaging Company
EXTRA-CURRICULAR ACTIVITIES
Vice Chairman Kerala Samajam Uganda (KSU) Kampala Executive Board Member Institute of Packaging Partners in Uganda (IPPU) Kampala Executive Secretary Corrugated Box Manufacturing Association Uganda (CBMAU)
Timeline
Manager Head of Marketing & Sales
East African Packaging Solutions Limited (EAPS)
12.2009 - Current
Marketing Manager
Roofings Group Ltd.
07.2007 - 08.2009
Senior Sales Executive
Elenco Emirates Group
01.1998 - 07.2007
Branch Manager
Hariss & Company
11.1996 - 09.1997
Management Trainee
Aslam Plywoods
07.1996 - 08.1996
Diploma - Computerized Office Management
Computer Circle Institute
Graduation - Arts
Mahatma Gandhi College of Arts & Science
Pre Degree - Science
Farook College
MBA - Business Management
Regional Engineering College
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