Summary
Overview
Work History
Education
Skills
Software
Work Availability
Quote
Timeline
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ODIDA OSCAR

ODIDA OSCAR

ADVERTISNG AND COMMUNICATION
KAMPALA

Summary

With over 20 years in advertising and communication, I have gained extensive experience in various aspects of the industry, including branding, creative strategy, media planning, and account management. Throughout my career, I have worked with a diverse range of clients, from small startups to large corporations, and have consistently delivered successful campaigns that have exceeded their expectations.

Additionally, I have kept up-to-date with the latest trends and technologies in the field, attending conferences and workshops to further enhance my knowledge and skills. As a result, I am confident in my ability to effectively lead and execute advertising initiatives that drive business growth and success.

Overview

19
19
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

AGENCY DIRECTOR

CREAXION ADVERTISING
KIGALI
01.2017 - Current

As agency director, my responsibilities are multifaceted and varied. One of my key duties is to oversee day-to-day operations of the agency, ensuring that everything runs smoothly and efficiently. This includes managing staff, delegating tasks, and ensuring that everyone is working towards the same goals.

In addition to managing staff, I am also responsible for building and maintaining relationships with clients. This involves developing and implementing marketing strategies that are tailored to meet the specific needs of each client, as well as providing regular updates and progress reports.

Another important aspect of my role is to stay up-to-date with the latest industry trends and developments. This involves attending conferences, reading industry publications, and networking with other professionals in the field.

Finally, as an agency director, I am responsible for ensuring that the agency is profitable and sustainable over the long-term. This means developing and implementing sound financial strategies, managing budgets, and making strategic investments to support growth and development.

CREATIVE DIRECTOR

CREAXION ADVERTISING
KIGALI
05.2014 - 06.2017

As a creative director, I was responsible for leading a team of creatives and overseeing the development of a company's creative vision. This involved collaborating with other departments, such as marketing and product development, to ensure that the creative direction aligns with the overall goals of the company. Additionally, as a creative director, I was involved in the hiring process for new creatives and in developing strategies for promoting the company's brand through creative campaigns. I was able to stay up-to-date on industry trends and technologies, and be able to incorporate these into my team's work. Overall, my role as a creative director was crucial to the success of a company's branding and marketing efforts in addition:

  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Developed strategic communication and marketing plans.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Designed and implemented cost-effective creative strategies to improve ROI.
  • Mentored and trained junior designers to help enhance skills and capabilities.
  • Led team of designers to create comprehensive corporate identity system.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
  • Created creative briefs and timeline to manage creative process from concept to completion.
  • Directed and supervised team of designers to create award-winning visual media campaigns.
  • Collaborated with senior management to develop and implement marketing initiatives.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.
  • Formulated and monitored budgets to manage expenses and control costs.
  • Developed artistic visual products while working within defined technical constraints.

SENIOR ART DIRECTOR

CREAXION ADVERTISING
KIGALI
01.2012 - 05.2014

I formulate concepts and lead staff engaged in executing layout designs for artwork and copy to be presented by visual communications media such as magazines, newspapers, television, interactive, posters, in-store POS and packaging etc.

MY RESPONSIBILITIES
Develop concepts for TV/Print/Interactive media that reflect strategy, are appropriate for the brand’s personality and are extremely creative also:


  • Contributed to creative process through original ideas and inspiration.
  • Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
  • Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
  • Implemented artistic vision to give art purpose and meaning.
  • Made collateral to support various marketing campaigns and visually communicate concepts.
  • Enforced uniform style guide for project consistency across contributors.
  • Researched drawings of characters and environmental elements for inspiration.
  • Developed video game character and accurate creature anatomy content.
  • Presented concepts, copy and art during internal and client reviews.
  • Exercised and demonstrated use and mastery of elements of design to meet goals.
  • Managed technological considerations to transform and manipulate artwork.
  • Developed artistic visual products while working within defined technical constraints.
  • Wrote creative briefs and coached copywriters to develop compelling content.
  • Developed style guides to promote consistent branding across projects.
  • Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
  • Monitored progress of projects, keeping on schedule and within budget.
  • Carefully prepared design layouts into prepress files for offset, web and digital printing.
  • Utilized industry-standard software to design layouts and create storyboards for visual presentations.
  • Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
  • Oversaw implementation of editing, color correction and other post-production processes.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Implemented strategies for promoting campaigns on social media.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Fostered highly communicative, collaborative team culture on visual product projects.
  • Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
  • Conducted research and identified market trends to inform creative direction.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.

ART DIRECTOR

CREAXION ADVERTISING
KIGALI
02.2010 - 01.2012

As an art director, I am tasked with overseeing the overall visual style and aesthetic of a project. This includes collaborating with designers and other creative professionals, as well as ensuring that the creative vision aligns with the project's goals and objectives. One of my key responsibilities was to communicate the creative vision to the team and ensure that everyone is working towards a cohesive end result. Additionally, I am responsible for managing budgets, timelines, and other resources to ensure that the project is completed on time and within budget. My role also involves staying up-to-date with industry trends and best practices, as well as continually learning and growing as a creative professional in addition to:


  • Contributed to creative process through original ideas and inspiration.
  • Researched drawings of characters and environmental elements for inspiration.
  • Presented concepts, copy and art during internal and client reviews.
  • Developed video game character and accurate creature anatomy content.
  • Enforced uniform style guide for project consistency across contributors.
  • Made collateral to support various marketing campaigns and visually communicate concepts.
  • Implemented artistic vision to give art purpose and meaning.
  • Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
  • Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
  • Exercised and demonstrated use and mastery of elements of design to meet goals.
  • Managed technological considerations to transform and manipulate artwork.
  • Developed artistic visual products while working within defined technical constraints.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Fostered highly communicative, collaborative team culture on visual product projects.
  • Implemented strategies for promoting campaigns on social media.
  • Carefully prepared design layouts into prepress files for offset, web and digital printing.
  • Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
  • Oversaw implementation of editing, color correction and other post-production processes.
  • Utilized industry-standard software to design layouts and create storyboards for visual presentations.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
  • Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
  • Wrote creative briefs and coached copywriters to develop compelling content.
  • Coordinated with vendors and suppliers to source materials and equipment needed for production.
  • Developed style guides to promote consistent branding across projects.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Monitored progress of projects, keeping on schedule and within budget.
  • Conducted research and identified market trends to inform creative direction.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.

CREATIVE DESIGN CONSULTANT

CREAXION ADVERTISING
KIGALI
05.2006 - 02.2010

My role a design consultant involved working with clients to identify their needs and preferences, and translating those into concrete design ideas. This included conducting research into current design trends and best practices, brainstorming creative solutions, and presenting design concepts to clients in a clear and compelling way. Additionally, design consultants may also be responsible for managing project timelines, coordinating with other team members, and facilitating communication between clients and designers. Given the broad range of responsibilities involved, successful design consultants must possess a combination of creative and analytical skills, as well as strong communication and project management abilities

CREATIVE DESIGNER

TARP ADVERTSING
KAMPALA
03.2004 - 05.2006

My role as a creative designer involves coming up with innovative ideas and designs for various projects. I need to be able to think outside the box and push boundaries to create something truly unique. In addition to brainstorming and conceptualizing, I also have to stay up to date with the latest design trends and techniques. This requires a lot of research and experimentation to find what works best for each project. Communication is also an important aspect of my job, as I need to be able to effectively convey my ideas to clients and team members. Finally, I must be able to adapt to changes and challenges that may arise throughout the design process, and be able to iterate and refine my designs until they meet the desired outcome in addition:


  • Mentored other designers, providing guidance and support to help generate work on time and within project parameters.
  • Cultivated professional working relationships with merchandising and sales departments, suppliers and clients.
  • Determined size and arrangement of illustrative material and copy to develop graphics and layouts for product illustrations, company logos and internet websites.
  • Delivered impactful creative solutions through event branding, marketing and email campaigns.
  • Managed large volume of projects and met all deadlines through exceptional organizational and time management skills.
  • Conceptualized and implemented innovative ideas to drive user engagement for clients' websites.
  • Met with clients to create visions, conceive designs and discuss deadlines and requirements.
  • Utilized expertise and current best practices to verify quality of images, content and brand compliance.
  • Edited artwork across variety of company product lines such as logos and images.
  • Translated trends into concepts and solutions relevant to brands, product categories and channels.
  • Conducted regular research to stay abreast of product trends, implementing concepts to increase competitive advantage of brand and products.
  • Transformed ideas into beautiful designs used in identity branding campaigns.
  • Collaborated with in-house producers to create storyboards, mood boards and thumbnail sketches to represent and visualize ideas prior to execution.
  • Demolished and removed old materials to make way for new builds.
  • Attached subassemblies together using glue, dowels, nails, screws and clamps.
  • Read and interpreted blueprints and construction documents to determine project directives.
  • Developed portfolios highlighting artistic styles and abilities to present to gallery owners and others interested in work.
  • Used color, space and composition to produce desired artistic effects.
  • Drew detailed job specifications to discuss and plan projects with clients.

Education

CERTIFICATION - Public Relations, Advertising, And Applied Communication

INSTITUTE OF ADVANCED TECHNOLOGY (IAT)
NAIROBI KENYA
02.1999 - 10.2000

High School Diploma -

SAINT LAWRENCE CREAMLAND HIGH SCHOOL
NABINGO - UGANDA
01.1997 - 12.1998

Skills

Customer Relations

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Software

Adobe Photoshop

Adobe Illustrator

Adobe Indesign

Microsoft office

Keynote

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin

Timeline

AGENCY DIRECTOR

CREAXION ADVERTISING
01.2017 - Current

CREATIVE DIRECTOR

CREAXION ADVERTISING
05.2014 - 06.2017

SENIOR ART DIRECTOR

CREAXION ADVERTISING
01.2012 - 05.2014

ART DIRECTOR

CREAXION ADVERTISING
02.2010 - 01.2012

CREATIVE DESIGN CONSULTANT

CREAXION ADVERTISING
05.2006 - 02.2010

CREATIVE DESIGNER

TARP ADVERTSING
03.2004 - 05.2006

CERTIFICATION - Public Relations, Advertising, And Applied Communication

INSTITUTE OF ADVANCED TECHNOLOGY (IAT)
02.1999 - 10.2000

High School Diploma -

SAINT LAWRENCE CREAMLAND HIGH SCHOOL
01.1997 - 12.1998
ODIDA OSCARADVERTISNG AND COMMUNICATION