Summary
Overview
Work History
Education
Skills
Timeline
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Peninah Nababi

Peninah Nababi

Territory Sales Manager
Kampala

Summary

My current three months at Crown Beverages Ltd coupled with three years and three months as a Trade Marketing and Distribution Representative at Uganda Breweries Ltd plus four years’ experience as a sales executive at Britania Allied Industries Ltd and sales representative at Century Bottling Company Ltd has equipped me with excellent marketing, people management, customer care, problem solving, general administration skills, making me a creative, self-motivated, flexible, result-oriented and open minded person with great enthusiasm to learn, excellent communication and good time management skills. I am able to work independently in busy environments and also within a team setting while maximizing company and customer value for the achievement organizational goals.

Overview

10
10
years of professional experience

Work History

Territory Manager

Crown Beverages Ltd
08.2024 - Current
  • Develop strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
  • Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
  • Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
  • Conduct thorough market research to understand consumer demands and competition activities to guide proper decision making to meet these demands.
  • Supervise and work closely with the CD teams to ensure company goals and objectives are achieved.
  • Work closely with the Distributor Management teams(Beverage managers)to ascertain availability of enough and sufficient storage space/warehouse to accommodate the required minimum stock.
  • Lead and assist the Provincial governor in problem solving.
  • Assign duties and assess surbodinates capabilities through work with them,provide feedback and course of action.
  • Support successful execution of business objectives.
  • Negotiate and close the highest sales with key wholesale outlets for replenishments and drive the biggest share in these outlets

Trade Marketing Representative

Uganda Breweries Ltd-Diageo
04.2024 - 07.2024
  • Monitored competitors'' activities, gathered market insights to inform future initiatives.
  • Assisted with forecasting demand levels by analyzing historical sales data; provided input during annual budgeting process.
  • Strengthened retailer relationships, conducting regular visits and providing valuable product information.
  • Negotiated favorable terms with retail partners, securing prime shelf space and display allocations for products.
  • Making sure that the official company distributor has enough distribution tools(vehicles) to drive customer satisfaction
  • Close monitoring to ensure the distributor has the right team with the right skills to deliver the business agenda.
  • Carry out regular distributor meetings (Morning clinics, weekly performance reviews and monthly business performance reviews)
  • Asset (Cooler, Bulk Format units) management and tracking in the territory.

Sales Executive

Britania Allied Industries Ltd
07.2019 - 03.2021
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
  • Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
  • Provide market feedback to the Regional Sales Manager regarding movement of company products.
  • Ensure payment of receivables in a timely and diplomatic fashion.
  • Working closely with sales representatives and distributor salesmen assigned to different depots to ensure sales targets are achieved.
  • Resolving customer complaints by investigating problems, developing solutions, preparing reports and making recommendations to management.
  • Building and maintaining effective customer relationships in order to build strong loyalty.
  • Handle and respond to clients’ needs and provide appropriate solutions to meet these needs.
  • Staying abreast of the market conditions and trends in the field pertaining company products visa vi competitor products so as to advise management accordingly.
  • Monitoring competition by gathering current market place information on pricing, existing products, new products, delivery schedules, merchandising techniques among others.

Sales Representative

Coca Cola Beverages Uganda
02.2015 - 06.2019
  • Expanded customer base through cold calling, networking, and relationship building.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Contribute to the profitability and revenue generation of the Company by actively and pro-actively identifying sales opportunities.
  • Manage sales production performance and implementing corrective actions to achieve target objectives.
  • Assets management.
  • To proactively and continuously deliver customer service excellence.
  • Handling customer complaints and / or concerns.
  • Distributor management.
  • Opening and growing accounts.
  • Portfolio monitoring and relationship.
  • Carrying out client sensitization on the new developments and the products of the institution.
  • Recruiting clients and marketing the company products.
  • Train, mentor and coach salesmen especially new recruits at the OCCD.
  • Driving promotions in trade.
  • Contribute to policy and product development by advising management on consumer interests, price assessment and competition.

Education

Bachelors Degree of Procurement&SupplyChain Mgt - Procurement And Supply Chain Management

Makerere University Business School
04.2001 -

Skills

Customer relationship management

Timeline

Territory Manager

Crown Beverages Ltd
08.2024 - Current

Trade Marketing Representative

Uganda Breweries Ltd-Diageo
04.2024 - 07.2024

Sales Executive

Britania Allied Industries Ltd
07.2019 - 03.2021

Sales Representative

Coca Cola Beverages Uganda
02.2015 - 06.2019

Bachelors Degree of Procurement&SupplyChain Mgt - Procurement And Supply Chain Management

Makerere University Business School
04.2001 -

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Peninah NababiTerritory Sales Manager