Phoebe Nakabazzi
Marketer
Kampala
Summary
A result driven marketer with over 14 years of experience in developing and executing strategic marketing initiatives.
Proven track record of driving brand awareness, customer acquisition and revenue growth. Expert in digital marketing, integrated campaigns and team leadership. strong analytical and creative skills coupled with a deep understanding of market trends. Adept at fostering cross functional collaboration to achieve business objectives.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
Work History
Head, Growth Marketing
Tripple Bubble Limited
Kampala
11.2018 - Current
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Coordinate with teams to execute marketing campaign and products renovations .
- Conduct data analysis to understand user behavior and market trends.
- define digital strategies across the entire customer life cycle to maximise conversion for the clients
- Go to market strategy and planning for new products , including budget , customer and revenue growth
- Ensure the client brand message is strong and consistent across all channels
- Responsible for the comprehensive campaign planning- execution and lead paid campaigns across online and offline channels.
- Follow industry and financial trends in assessing and anticipate future trends and success of the campaigns
- Develop and implement local communication strategies for clients
- customer loyalty and retention
- Coaching and talent development of the marketing team through workshops, online courses
Head of Marketing
MultiChoice Uganda,
Kampala
04.2015 - 07.2018
- Uganda
- Led the marketing team to develop strategic product marketing plans in line with business objectives
- Conceptualized and implemented the overhaul of the product marketing strategy for the customer cycle
- Shaped all formal internal and external communications on product features and releases
- Worked closely with the external PR agency to plan and deliver proactive Media relations
- Led demand market initiative to drive acquisition of new customers and retention of old customers
- Developed and implemented internal communication strategies, plans and materials to deliver the company messages
- Drafts and reviews communication materials such as brochures, articles, fact sheets, project summaries, speeches, press releases, signs, social media posts, and other public relations material
- This includes working closely with colleagues and to ensure that all produced materials meet branding guidelines.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
Senior Brand Manager
East African Breweries, Diageo, Uganda & Kenya
Kampala
01.2011 - 01.2015
- Analysed market trends to address business opportunities and issues, and to set the brand’s annual objectives, strategies, positioning, tactics and measures
- Developed the product/ business strategy, its pricing and analysis and performed on going business analysis to drive the brand performance
- Prepared work plans, established marketing strategy, conducted evaluation and control via reports
- Event planning and management
- Researched and identified new opportunities for product and brand development.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Distributor Relations manager
East Africa Breweries
Kampala
01.2008 - 01.2010
- Drove the attainment of company sales goals and profitability with distributors sales partners
- Developed business relationships at the national level
- Worked with financial institutions to Implement programmes with distributors to maximise effectiveness of the allocation of resources
- Negotiated and executed contracts to establish new partners
- Partnered with product management to identify, establish and roll out revenue generating marketing campaigns to distributors.
Education
Chartered Postgraduate Diploma - Marketing
Chartered Institute of Marketing
UK 03.2015 - 05.2018
Master’s Degree - Marketing
Uganda Management Institute
02.2007 - 11.2008
Post Graduate Diploma - Marketing Communication
Uganda Management Institute
Uganda 06.2006 - 07.2006
Bachelor of Social Sciences -
Makerere University
Uganda 09.2002 - 10.2005
Skills
Strong analytical skillets interpret data measure performance and make informed decisions
undefinedAccomplishments
- Resolved product issue through consumer testing.
- Campaign Success- Orchestrated and executed highly successful marketing campaigns resulting in 32% increase in lead generation and 20% boost in sales.
- Brand revitalization - led a comprehensive rebranding initiative , resulting in enhanced brand perception and 6% growth in. market share.
- ROI improvement , implemented data driven strategies that significantly improved marketing ROI, demonstrating a measurable impact on bottom.
- Digital transformation, spearheaded the company's digital transformation, integrating innovative technologies that led to a substantial increase in online engagement and conversions
- cross functional collaboration, established effective cross departmental collaborations improving synergy between marketing , sales, and product teams , resulting in streamlined processes and improved customer experiences.
- Industry recognition. received industry awards/ nominations for outstanding marketing campaigns , showcasing expertise and innovation in the field.
- Team leadership, built and led high performing marketing teams fostering a culture of creativity , collaboration and continuous improvement
Affiliations
Chartered Institute of marketing
Uganda Marketer’s Association
Rotary Club
Reading , Networking , Blogging, Traveling
Reading -i love staying informed about industry trends and broaden my knowledge base.
Networking -I tend many events to build connections and stay updated on market dynamics.
Writing and blogging - sharpen communication skills and share industry trends.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Head, Growth Marketing
Tripple Bubble Limited
11.2018 - Current
Head of Marketing
MultiChoice Uganda,
04.2015 - 07.2018
Chartered Postgraduate Diploma - Marketing
Chartered Institute of Marketing
03.2015 - 05.2018
Senior Brand Manager
East African Breweries, Diageo, Uganda & Kenya
01.2011 - 01.2015
Distributor Relations manager
East Africa Breweries
01.2008 - 01.2010
Master’s Degree - Marketing
Uganda Management Institute
02.2007 - 11.2008
Post Graduate Diploma - Marketing Communication
Uganda Management Institute
06.2006 - 07.2006
Bachelor of Social Sciences -
Makerere University
09.2002 - 10.2005
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