Primrose Kobusingye
Kampala,102
Summary
Dynamic marketing leader with a proven track record at FINCA Uganda, enhancing brand visibility and spearheading digital transformation. Excelled in strategy development and stakeholder engagement, boosting market share through innovative campaigns. Skilled in Microsoft Office and events management, demonstrating exceptional communication and teamwork abilities.
Overview
19
19
years of professional experience
Work History
Head of Marketing and Communication
FINCA Uganda
Kampala
12.2019 - Current
- As the head of marketing, I am responsible for creating and implementation of strategies for all the marketing arms, including Sales, Digital, Advertising, Communications and Creative
- Preparing and managing monthly, quarterly and annual budgets for the department
- Setting, monitoring and reporting on team goals
- I lead the organization’s marketing activities from social media, sales strategy and digital campaigns to advertising and a key stake holder in the digitalization journey at FINCA
- Another key focus is to develop plans to help establish the FINCA sales strategy, brand, gain market share and allocation of resources to different projects and setting short-term and long-term department goals
- Ultimately, the department is run in ways that promote higher profitability and competitiveness for FINCA
- The department also has the call center, research and sales units
- The call center is responsible for a customer acquisition through the new innovations in the digital sphere, cross selling of the banks products, dormant account reactivation and handling general customer queries
- The research unit provides forecast for the bank through different researches e.g
- Net promoter score, customer satisfaction, brand health and mission monitor
Head of communications, Marketing, Product Development and Branding
Ecobank Uganda
Kampala
09.2015 - 11.2019
- The position centered on communication marketing, branding and product development for Ecobank Uganda
- The role involved providing high quality customer service, monitoring the delivery of the brand direction and recommending areas of improvement
- It required providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand
- It also involved creating and implementing a long-term communication strategy, producing a yearly branding, communication and product calendar plan, liaising with commercial departments on marketing related issues, at the same time cultivating a positive working relation with them
Ag. Head of Corporate Communications and marketing
Orient Bank Limited
Kampala
09.2014 - 08.2015
- Company Overview: Orient bank is an indigenous bank with a network of 23 branches
- It was founded in 1993
- It offers products tailored to fit the needs of the local person as well as appeal to the non-local
- As the Ag
- Head of Corporate Communications and Marketing, a role with a direct reporting line to the MD, I have executed the following;
- Develop, implement and monitor the marketing and communications work plan and strategies in line with the overall bank strategy geared at growing business and generating revenue
- Develop, implement and monitor PR strategies with a minimum of 4 monthly positive appearances
- Develop and monitor budgets for the department in line with the approved marketing work plan
- Monitor and maintain the brand for brand equity
- Create a uniform brand look and feel across the board both internally and externally
- Carry out adequate customer surveys which enable the continuous re-alignment of the bank and its service
- Supervise the market and communication department staff
- Implement product and CSR campaigns in line with the bank’s strategy
- Orient bank is an indigenous bank with a network of 23 branches
- It was founded in 1993
- It offers products tailored to fit the needs of the local person as well as appeal to the non-local
Corporate Communications and Marketing Manager
Orient Bank Limited
Kampala
08.2012 - 09.2014
- Company Overview: Orient bank Limited is a subsidiary of Key stone group in Nigeria
- It has been in existence for the last 20 years
- It is currently ranking at number 9 in the leading commercial banks in Uganda
- Develop and Implementation of Public Relations Strategies/programs
- Nurturing of Orient Bank Limited brand positioning and equity generation
- Ensure all excellent staff brand allegiance and projection to the outside world
- Assist in the development of the reputation and public image strategy of the bank to reflect its vision, strategic direction and enhance its competitive positioning
- Communicate the bank’s Brand vision, goals and objectives among internal and external stakeholders and monitor alignment of bank units to the same
- Develop an annual PR plan for the bank in line with the projected growth levels, the existing business levels, bank business plan, policies, vision, mission and values
- Be custodian of all bank collateral including branch structures, layouts, appearance and branding, putting in lace standards and ensuring standards are met at all times
- Develop; establish relationships with media houses, agencies, etc in support of the bank’s corporate image and reputation
- Orient bank Limited is a subsidiary of Key stone group in Nigeria
- It has been in existence for the last 20 years
- It is currently ranking at number 9 in the leading commercial banks in Uganda
Public Relations Executive
Scanad Uganda
Kampala
07.2011 - 08.2012
- Company Overview: Scanad is one of the leading advertising agencies in Uganda and operates in 15 countries across Africa
- I particularly handled Warid telecom’s PR coverage and planning
- I was also part of the team that rolled out the Genext campaign in Universities and various target groups
- Develop and execute PR concepts for the clients
- Coordinate Press Conferences or any other activities for the clients
- Develop annual PR calendars for the clients
- Carry out periodical account reviews for the clients
- Write Press Releases and other literature as and when needed by the client
- Ensure maximum coverage for all activities carried out by the client
- Prepares surveillance and compliance risk reports on various telecom performance and industry trends
- Write weekly, monthly, quarterly reports and annual draft reports
- Handle ad hoc assignments from the senior management of the department
- Scanad is one of the leading advertising agencies in Uganda and operates in 15 countries across Africa
Public Relations Manager
Presidential Initiative On Banana Industrial Development
04.2009 - 06.2011
- Company Overview: This is a government funded project as part of the government poverty eradication program
- Coordinate up country education visits to between district officials, project staff, university professors and matooke farmer groups
- Ensure coverage for the project’s activities
- Develop an event calendar for the Matooke project
- Write timely press releases and circulate them
- Organize for the annual report and news letter publications
- Generate order insertions, send ad material and confirm status campaign
- Carry out market survey for a new product, TOOKE product
- Resolve placement issues such as incorrect material, missed run dates and headline challenges
- Maintain efficient and extensive filing systems for easy retrieval of information electronically as well as hard files
- Buy and strategically plan for media space
- Prepare department’s annual budget and accountability
- Making monthly accounting returns for the goods
- Participate in the processing payments for service providers
- This is a government funded project as part of the government poverty eradication program
Part-time Staff
NINA INTERIORS LTD
11.2005 - 01.2008
- Sale and market of Furniture
- Advise on shop inventory
- Maintain the furniture on display
- Help clients to get exactly what suites their needs
- Register customers’ complaints and efficiently relay to management
- Display furniture and make it attractive to the customers
- Write periodical product catalogues and newsletters
- Look out for online purchases and inquiries
Intern in News Department
RECORD TV
08.2007 - 11.2007
- News reporting and writing
- Support Staff In live programs and editing
- Interpret news pieces for public consumption
Education
Senior Management Development Program -
Strathmore Business School
01.2023
DipCIM -
Chartered Institute of Marketing
01.2018
MBA - PR and Advertising
Cyprus Institute of Marketing
01.2014
Bachelor’s - Mass Communication with a bias in print
Makerere University
01.2010
Certificate - Public Speaking
Makerere University
06.2009
Uganda Advanced Certificate of Education -
St. Joseph’s Nsambya
01.2005
Skills
- Communication
- Strategy development
- Events management
- Stakeholder engagement
- Interpersonal skills
- Crisis management
- Strategic brand positioning
- Public sector knowledge
- Private sector knowledge
- Deadline management
- Teamwork
- Marketing
- Sales management
- Microsoft Office
- Access
- FrontPage
- PowerPoint
- Word
- Ms-Dos
- Canva
- Buffer
- Hotjar
Websites
Mailingaddress
P.O. Box 6491, Kampala, Kampala
Volunteer Experience
- Vice President, Uganda Banker’s Association communication committee, 01/2021 - 01/2023
- Board Chair, Wilmart Development Foundation
- Board Member, Center for PEACE
References
- Mr. Bernard Magulu, Executive Director, Orient Bank Limited, 0776410559
- Mrs. Patricia Kyazze, Managing Director, Nina Interiors Ltd, P.O.Box 6638, Kampala, Kampala, 0772744479
- Leo Ojara Kizito, Commissioner Economic Affairs, Ministry of East African Community, 0777958855
Training
- Subpersonalities In Leadership, Coach Coegi- UK, 01/2022
- John Maxwell Certification - Becoming a Woman of Influence, 01/2020
Disclaimer
I declare that the information presented in this curriculum vita is literal and authentic.
Executioncompetencies
Head of Marketing and Communication at FINCA Uganda, Responsible for marketing, communication, sales, customer service, research, and marketing & branding., Strategically execute assignments with business acumen and professional credence in a matrix stakeholder environment., Successfully automate the sales monitoring and conversion process, call center calling process, telesales and data storage., Steered FINCA to remain in a positive position despite the COVID-19 pandemic.
Personal Information
- Profession: Communication and Marketing
- Nationality: Ugandan
Timeline
Head of Marketing and Communication
FINCA Uganda
12.2019 - Current
Head of communications, Marketing, Product Development and Branding
Ecobank Uganda
09.2015 - 11.2019
Ag. Head of Corporate Communications and marketing
Orient Bank Limited
09.2014 - 08.2015
Corporate Communications and Marketing Manager
Orient Bank Limited
08.2012 - 09.2014
Public Relations Executive
Scanad Uganda
07.2011 - 08.2012
Public Relations Manager
Presidential Initiative On Banana Industrial Development
04.2009 - 06.2011
Intern in News Department
RECORD TV
08.2007 - 11.2007
Part-time Staff
NINA INTERIORS LTD
11.2005 - 01.2008
Senior Management Development Program -
Strathmore Business School
DipCIM -
Chartered Institute of Marketing
MBA - PR and Advertising
Cyprus Institute of Marketing
Bachelor’s - Mass Communication with a bias in print
Makerere University
Certificate - Public Speaking
Makerere University
Uganda Advanced Certificate of Education -
St. Joseph’s Nsambya
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