RACHEAL NANTEZA
Start-up Operations Analysis And Management, Growth And Market Place
Kampala,Uganda
Summary
Dynamic Operations, growth and project management professional offering a 5-year experience in Ride-hailing operations for both cars (4 wheeler) and bikes (2 wheeler) with emphasis on growth, operational data analysis and experimental and market research in sectors including tech, housing and logistics. Proven track record of successfully launching new products/brands to market, developing and executing growth/performance-based strategies and campaigns using data and research.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
1
1
Language
Work History
Senior Operations Manager
Guiness Transporters limited
Kampala
09.2020 - Current
- Data analytics & problem solving - Use the available data to manage and boost the SafeBoda driver community growth through increasing Drivers' on app engagement, app usage, and reducing churn for example actively monitoring the unmatched rate and the driver onboarding performance project that saw a 27% decrease in unmatched requests on average (WoW) and an 85% retention of drivers within their first 30 days
- Market and experimental research - Create and run performance based and experimental research sets of analyses for example A/B tests and post campaign/ project analyses to help understand behavior in order to create better on-app engagement, growth, and usability strategies whose learnings can be used globally
- Value proposition and creation of loyalty programs- Set up strategies or incentives to increase retention of general driver community through price changes, online and offline campaigns, and events - This saw a 20% resurrection of drivers in May 2021 after lock down
- Promoted use of multichannel communication strategies, automated chat and social messaging.
- Developed systems and procedures to improve operational quality and team efficiency.
- Driver and Rider needs - Create, lead and execute complementary projects to improve retention through driver happiness and satisfaction for example events, free extra classes and partnerships that not only improve the driver’s wellbeing but bring vital services closer to them for example bike servicing week in partnership with WATU and TVS
- Oversaw staff and sub-contractor performance review assessments.
- Provided leadership for continual management and employee training initiatives.
- Go to market and Cross-functional collaboration and stakeholder - Work with different teams e.g. Marketing, Growth, Marketplace and product to execute and strategise on launch of new products for example launch of cars to the platform
- Project management and execution for product launches and price changes
Driver engagement lead
Guinness Transporters limited (SafeBoda)
Kampala
01.2019 - 08.2020
- Manage, oversee and execute short term engagement projects for example training sessions like First Aid
- Create, oversee and manage all the communications going out to the SafeBodas:- Ensure that they are timely, effective and the right platforms are used
- Content creation: Take the lead in creating communication materials like Flyers, videos, images and posters to be used on all communication platforms while still upholding the Brand
- Use the available data to manage SafeBodas' engagement and ensure that the targets like Daily Active drivers are hit
- A/B test how different communications affect different SafeBodas of different categories to help understand behavior and create better communication strategies
Brand associate
SafeBoda
Kampala
03.2018 - 12.2018
- Manage the Brand Ambassador program of about 20 ambassadors aimed at increasing sales both online and offline which saw about 1000 new sign ups WoW exclusively from the team
- Source and maintain short term partnerships that increase the Company Visibility for example Alliance Francaise and Design Hub
- Events management through creating, partnering, and managing brand representation at different events for example Blankets and wine 2018
- Media relations through handling paid media and creating press releases that continue to uphold the brand for example during the SafeBoda Brand re-launch and Launch of the “Pair” feature
- Lead on creating ideas on the designs, manufacturing and maintaining of marketing materials (Pull up banners, T-shirts and exhibition banners) while still upholding the brand
- Campaign management (Both online and offline) for example the SafeBoda hairnet campaign that saw over 1 million impressions in a period of 2 weeks and tracking these campaigns through Keyhole
- Assisted with development and implementation of organization brand strategy.
Experiential Marketing Associate
Knight Frank
Kampala
09.2016 - 01.2017
- Organise and executing Press conferences for example for the launch of the Acacia Mall Christmas Bonanza that saw over 10 media houses present
- Social media and website management for the Acacia Mall social media presence
- Client and Tenant Relations through constant internal and external communications, client meetings, and answering to Clients queries in regard to promotions and activations
- Organising and executing different Campaigns at the mall for example The Acacia Mall Christmas Bonanza where I managed to collect a total of 300 gifts to be given out to participants
- Processing Contracts for Clients in regard to marketing and Advertising space at the Acacia Mall
- Project management where I handled the placing of the Digital screens within the mall, training on how to use the screens, naming and creating a rate card and locations on the floor plan for these screens
- Writing and compiling the Monthly Newsletters and marketing reports
- Event management for example I was part of the team that organized and launched the Queen of Katwe event in Uganda at The Acacia Mall
- Crisis management
- Constantly representing the brand
- Coordinating events and experiential marketing activities
- Planned and executed promotional materials to drive brand consistency.
- Managed customer relations through communication and helpful interactions.
Public Relations Intern
02.2014 - 03.2014
- Attending different meetings with stakeholders to represent Knight Frank online
- Representing the company on different in-person corporate occasions
- Communicating and ensuring a mutual understanding between the media and the company in case of short campaigns, news reports and ongoing works
- Media buying for news papers
- Booking advertising space, following up with different media houses and processing payments to media
- Managing information flow between the company and its external stakeholders through email, letter writing and phone calls in cases of the ongoing works
- Prepared social media posts and videos with eye for viral content strategies
Education
Bachelor of Arts - Mass communications
Uganda Christian University
Uganda 09.2012 - 10.2015
Skills
Performance based data analysis, presentation, and strategy
Project and campaign management, and evaluationGrowth hacking and marketingExperimental and Market research through using tools like Survey Monkey, Type form, Clever-Tap, Excel, Metabase and Keyhole
Operational Analysis
Data driven decision makingRelationship and partnership managementTeam leadership and managementPR and crisis managementPerformance based campaigns and events management
Media buying and relationsContent creation and message developmentBrand managementAccomplishments
- I have collaborated and led the the performance based operations during the launch of Cars to the Ugandan market
- I created the KPIs and grew the Engagement (Performance Operations team) from scratch to over a team of 5
- Have successfully collaborated and launched new products to the market for example the SafeBoda rebrand, Pair feature and been part of the transformation from the SafeBoda app being strictly ride hailing to becoming Africa's super app
Timeline
Senior Operations Manager
Guiness Transporters limited
09.2020 - Current
Driver engagement lead
Guinness Transporters limited (SafeBoda)
01.2019 - 08.2020
Brand associate
SafeBoda
03.2018 - 12.2018
Experiential Marketing Associate
Knight Frank
09.2016 - 01.2017
Public Relations Intern
02.2014 - 03.2014
Bachelor of Arts - Mass communications
Uganda Christian University
09.2012 - 10.2015