Open To Work
Samuel Kisuki, MCIM
Kampala
Summary
An eternal optimist and a dynamic marketing professional with a proven track record in strategic marketing management and brand development. Successfully repositioned brands as market leaders while driving significant EBIT improvement. Expertise in crafting comprehensive marketing strategies, leading teams, and executing multi-channel campaigns that enhance profitability.
Overview
1
1
Certification
19
19
years of professional experience
Work History
Marketing Consultant
African Sun Uganda Limited
Kampala, Uganda
01.2026 - Current
- Leading the development of brand design and guidelines
- Supporting the development of comprehensive marketing strategies for diverse agricultural product lines.
- Conducted market research to identify emerging trends and customer preferences.
Head of Commercial
SunCulture Uganda
Kampala
07.2024 - 12.2025
- Led the commercial set up and accelerated growth of SunCulture brand of Solar powered water pumps and irrigation systems.
- Rolled out a comprehensive marketing plan to rapidly grow awareness for the SunCulture brand and drive customer acquisition across all channels and touch-points.
- Led the commercial launch of new products like SunCulture Protect (insurance), Surface Pump and Kubwa Extra high flow pump.
- Successfully positioned and established the brand as market leader in the Productive use segment of the Ugandan solar industry.
- Developed and executed commercial strategic plan that enhanced business performance and growth.
- Rolled out multi-channel commercial operations, integrating telesales, door-to-door, group in-field sales, and partnership sales nationwide.
- Defined and launched strategic marketing management across all channels with synchronized above the line, below the line and digital marketing efforts.
- Recruited and set up a strong Commercial Team of over 30 (Sales, Marketing, Training Teams).
- Built a Sales force with Telesales Agents, Territory and Regional Sales Managers as well as a large base of over 1,000 Field Sales Agents across the country.
- Set up and incorporated data analysis and data-driven decision making throughout the Commercial operations.
- Led development and rollout of business development partnerships with organizations like Ayuda en Accion and Beyond the Grid Fund for Africa, supporting productive use of renewable energy.
- Led cross-functional alignment with all other departments including operations, finance, and credit to ensure swift roll out and support of all commercial projects.
Marketing Manager
ENGIE Energy Access Uganda (Now Ignite Energy Access)
Kampala
10.2020 - 07.2024
- Developed and executed comprehensive Marketing Strategic Plans to support business performance and growth.
- Developed and executed Marketing Plans specific for introduction and growth of non-entry level Products (TVs and Larger Solar Systems).
- Developed and led execution of external 360 marketing campaigns to increase brand awareness, customer acquisition as well as improved loan repayment and referrals.
- Developed and executed internal campaigns to enhance ENGIE and MySol brand acceptance among staff, resulting in higher eNPS scores and increased team motivation.
- Developed and executed Field Team promotions and communications to engage agent teams, aligning them with performance objectives and mitigating churn rate.
- Led the Project to smoothly rebrand from Fenix International (ReadyPay Solar) to ENGIE Energy Access (MySol) across all customer touch points.
- Led creation and execution of Community Activations projects to not only increase awareness levels below-the-line but also help improve credit/repayment across the country.
- Played leading role in effort to overturn a negative EBIT of about $3m in 2022 to a $3.5m positive EBIT position for 2023.
- Uganda is now EEA's highest Sales volume and Revenue market with about $29.5m for 2023.
- Played a leading role in growing POS coverage to 87 countrywide.
- Led project to improve and re-position 47 service centers across Uganda, enhancing brand interaction and delivering a premium experience to all customers.
Ag. Head of Commercial
ENGIE Energy Access Uganda (Now Ignite Energy Access)
Kampala
01.2022 - 04.2022
- Achieved overall Company Plans and Projects through leadership transition period by leading the Commercial Department (Sales, Marketing, Field Development and Product Teams).
- Led return to full operations after 2 years of Curfew/lockdown due to COVID 19 pandemic.
- Re-energized field teams, optimized limited budget, and shifted team mindsets to address underlying issues.
- Initiated collaboration with Customer Finance/Credit Team and CX to enhance credit operations and mitigate bad debt through projects like Harvest Season Promotions and targeted communications.
National Marketing Manager
Fenix International Uganda
Kampala
09.2019 - 10.2020
- Developed and executed 360 marketing campaigns to increase brand awareness, customer acquisition and loan repayment (Bring Happiness Home and ReadyPay Bonanza).
- Managed in-house creatives and communications teams to enhance brand awareness and promote successful campaigns internally and externally.
- Enhanced media strategy for efficient media buying and utilization across 71 local radio stations during peak times and 40 at off-peak times, complemented by strategic TV presence and innovative billboard placements.
- Combined brand awareness score grew from 27% in 2019 to 47% in 2020 (measured by IPSOS).
- Analyzed marketing data to identify trends and develop insights that informed marketing decisions.
- Developed a comprehensive marketing plan to increase brand awareness and drive customer acquisition.
- Directed transition to TV Kit as flagship product, increasing revenue per sale and contributing to growth in high-end product sales.
Country Manager/Lead Business Consultant
Revolution Marketing East Africa
Kampala, Nairobi, Kigali
11.2017 - 09.2019
- Led the development of a business strategic plan and raised capital from investors to launch the business in Uganda and Rwanda.
- Collaborated with marketing and business development teams to identify and pursue new sales opportunities, contributing to revenue growth.
- Supported several startups as consultant, securing funding, developing brands, and formulating scalable sales and marketing strategies.
- Completed projects include DORCO USA brand field study and soft launch in Uganda; developed sales promotion strategy for Pico solar products and improved cook stoves for Habitat for Humanity Uganda's Clean Home Initiative; created promotion and communication strategy for reaching BoP women and girls for Cherehani Africa.
Country Head of Projects and Marketing
Barefoot Power Uganda
Kampala, Nairobi
06.2016 - 08.2017
- Played key role in development and implementation of a Project Plan that resulted in $1.2m funding by WWF (TEKOWA Project).
- Developed and implemented a Project Plan that resulted in GBP 25,000 funding by SPRING/UKDF (Lanterns4Girls Project).
- Led the implementation of the Solar for Farms Project, funded by the Embassy of Netherlands, and jointly implemented by Barefoot Power and Solar Now Services.
- Developed marketing plan and secured grant capital from investors to launch multiple last mile projects.
- Led Marketing and business development teams to identify and pursue new growth opportunities.
- Led corporate re-branding initiative to enhance brand strength and market presence.
- Managed stakeholder relationships with funding partners, government bodies, and solar energy industry players to foster collaboration and support.
National Sales and Marketing Manager
AFRIpads Uganda Ltd
Kampala
02.2014 - 06.2016
- Achieved exponential sales growth (over 300% growth in volume) in the retail segment which contributed to the company's social impact goal with over 500,000 more girls reached in just 2 years.
- Successfully launched the SoSure brand in all trade channels including Supermarkets, neighborhood Shops, and Pharmacies.
- Created SoSure brand of re-usable sanitary pads, overseeing complete brand design and enhancing AFRIpads corporate brand.
- Developed and executed successful marketing campaigns that increased brand awareness and drove sales growth.
- Established and nurtured trade marketing relationships with key local retail outlets to drive brand presence.
- Grew product placement to over 800 trade outlets.
- Designed and implemented branding, in-store merchandising, and in-field promotion activities nationwide, strengthening SoSure brand recognition.
Marketing and Advertising Consultant
Mayondo Engineering Works Ltd
Kampala
01.2013 - 02.2014
- Developed and implemented a comprehensive marketing plan that increased brand awareness to 70% across target corporate market.
- Created marketing campaigns aimed at enhancing brand awareness and boosting customer acquisition and retention.
- Conducted market research to identify trends and develop insights that shaped marketing strategies.
Regional Business Manager
Uganda Telecom Limited
Kampala
03.2010 - 12.2012
- Exceeded growth targets of annual sales Revenue by 20%, and awarded Best Region 2011.
- Led territory teams to ensure regional objectives were met and exceeded.
- Led, motivated, and coached a team of 16 people and indirectly managed about 200 promotions staff to achieve regional operations and marketing objectives.
- Designed and implemented regional communication, promotions, and advertising strategy while managing regional budget.
- Developed and implemented Regional Management plan optimizing business operations across all territories.
- Collaborated with cross-functional teams to identify opportunities and deliver solutions for regional business challenges.
Trade Marketing & Distribution Territory Manager
British American Tobacco Uganda
Mbarara, Kampala
02.2007 - 02.2010
- Executed territory Trade Marketing plan, increasing customer engagement and expanding outlet placement and coverage by over 40% in Western Uganda.
- Managed and trained teams in executing outlet marketing campaigns, achieving 23% increase in territory sales volume.
- Managed territory operations to drive market penetration and brand visibility.
- Developed relationships with key retailers to enhance product placement and availability.
- Analyzed market trends to adjust sales strategies and improve competitive positioning.
Education
Post Graduate Diploma in Sustainable Marketing - Marketing Management
Chartered Institute of Marketing UK
United Kingdom06-2026
Executive Diploma - Strategic Project Management
Athena Global Education
Oxford10-2025
Professional Diploma - International Marketing Management
Athena Global Education
Oxford06-2023
Bachelor's Degree - Procurement and Logistics Management
Kyambogo University
Kampala, Uganda03-2007
Skills
- Strategic Marketing Management
- Digital strategy
- Campaign management
- Brand Management
- Marketing Automation Tools
- Data Driven Decision Making
- Project Planning and Management
- Tactical planning and execution
- Budget development and management
- Stakeholder management
- Team Leadership and Management
- Effective Communication
- Presentation and training
- Creativity and innovation
Affiliations
- Chartered Institute of Marketing
- Project Management Institute, on track to PMP certification
- Uganda Marketers Society
- Uganda Golf Union
References
- Joel Wetonyi, Former Country Director, Barefoot Power Uganda, +256772341341, wetonyijoel@gmail.com
- Stacey Mwesezi, Former Commercial Director, Fenix International Uganda, +256773819380 (WhatsApp), stacey.mwesezi@gmail.com
- Ayisola Iroche, Former Chief Communications Officer, ENGIE Energy Access, +1(407)4128759, ayisola@angaza.com
Skills Training
- Certificate, AI and Career Empowerment: Robert H. Smith School of Business, University of Maryland
- Advanced Professional Certificate, Data Driven Decision Making: London School of Business Administration
- Certificate, Environmental, Social and Governance (ESG): Climate Hub International
- Certificate, Introduction to the VSME Standard: CSRD Institute (Sustainability Reporting Institute)
- Certificate, Diversity, Inclusion and Gender Balance: ENGIE Academy
- Certificate, Social Media Tools Bootcamp: American Marketing Association
Accomplishments
- Most Outstanding Country Marketing Team, ENGIE Energy Access RedEEAm 2023.
Certification
- MCIM, Chartered Institute of Marketing UK
Work Preference
Job Search Status
Open to workWork Type
Full TimePart TimeContract WorkGig WorkLocation Preference
On-SiteRemoteHybridSalary Range
$36000/yr - $120000/yrTimeline
Marketing Consultant
African Sun Uganda Limited
01.2026 - Current
Head of Commercial
SunCulture Uganda
07.2024 - 12.2025
Ag. Head of Commercial
ENGIE Energy Access Uganda (Now Ignite Energy Access)
01.2022 - 04.2022
Marketing Manager
ENGIE Energy Access Uganda (Now Ignite Energy Access)
10.2020 - 07.2024
National Marketing Manager
Fenix International Uganda
09.2019 - 10.2020
Country Manager/Lead Business Consultant
Revolution Marketing East Africa
11.2017 - 09.2019
Country Head of Projects and Marketing
Barefoot Power Uganda
06.2016 - 08.2017
National Sales and Marketing Manager
AFRIpads Uganda Ltd
02.2014 - 06.2016
Marketing and Advertising Consultant
Mayondo Engineering Works Ltd
01.2013 - 02.2014
Regional Business Manager
Uganda Telecom Limited
03.2010 - 12.2012
Trade Marketing & Distribution Territory Manager
British American Tobacco Uganda
02.2007 - 02.2010
Post Graduate Diploma in Sustainable Marketing - Marketing Management
Chartered Institute of Marketing UK
Executive Diploma - Strategic Project Management
Athena Global Education
Professional Diploma - International Marketing Management
Athena Global Education
Bachelor's Degree - Procurement and Logistics Management
Kyambogo University