SEO Optimization: Improving the hotel's website visibility in search engine results pages (SERPs) through keyword research, on-page optimization, and link building.
Content Creation: Developing engaging content, such as blog posts, articles, and social media posts, to attract and inform potential guests.
Social Media Management: Creating and managing the hotel's social media presence on platforms like Facebook, Instagram, and Twitter, engaging with followers, and promoting hotel offerings.
Email Marketing: Developing and executing email marketing campaigns to nurture leads, promote special offers, and drive bookings.
Paid Advertising: Managing paid advertising campaigns on platforms like Google Ads and social media to reach a targeted audience and generate bookings.
Analytics: Tracking and analyzing website and marketing performance metrics to measure ROI and identify areas for improvement.
CRM Management: Utilizing a customer relationship management (CRM) system to manage customer data, track interactions, and personalize marketing efforts.
Potential Achievements:
My notable achievements at Emburara Lodges:
- Increased website traffic and conversions: Successfully implemented SEO strategies to improve organic search rankings and drive more website visitors, resulting in increased bookings.
- Enhanced social media engagement: Grew the hotel's social media following and increased engagement rates through engaging content and community building.
- Successful email marketing campaigns: Executed targeted email campaigns with high open and click-through rates, leading to increased bookings and revenue.
- Improved online reputation: Managed online reviews and responded promptly to guest feedback, maintaining a positive online reputation.
- Optimized paid advertising campaigns: Achieved a positive ROI on paid advertising campaigns by targeting the right audience and effectively managing budgets.
- Contributed to revenue growth: Played a key role in driving revenue growth through successful digital marketing initiatives.
Growth Officer
CONEX – Continental Express Ltd
Jinja, Uganda
05.2019 - 09.2023
Led development and review of contractual documents binding relationship between company and clients, partners, vendors and employees
Develop project concepts and maintain optimal workflow
Resolved complaints and issues involving both guests and employees
Communicated with clients to review contract, answer any questions and learn about their unique scenarios and how to troubleshoot
Led corporate-wide initiatives to help guide enterprise and business level goals.
Education
Bachelor of Science - Computer Science
Kampala International University
2017
Certificate in Computer Science.
Programming Languages: JavaScript, HTML5, PHP, CSS, SQL,
MySQL.
Online Certificate in Digital Marketing & Social Media - undefined
Skills
Communication skills Customer service master and efficient problem
Solver Deftly manage administrative functions of the practice Provide
Business Growth
Growth Projections
Creative design
Innovative
Digital Marketing Strategy
Influencer Marketing
Digital Marketing Management
Content Creation
Social media tools
Google Analytics Setup
Customer Relationship Management (CRM)
Creative Thinking
Work Preference
Work Type
Contract WorkFull TimeGig Work
Work Location
RemoteOn-SiteHybrid
Important To Me
Flexible work hoursStock Options / Equity / Profit SharingWork from home optionCareer advancementWork-life balancePersonal development programsCompany Culture
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
Tourism Jinja, Jinja Developers Team
Software
App development
Timeline
Senior Digital Marketing Specialist
Emburara Lodges
10.2023 - Current
Growth Officer
CONEX – Continental Express Ltd
05.2019 - 09.2023
Bachelor of Science - Computer Science
Kampala International University
Certificate in Computer Science.
Programming Languages: JavaScript, HTML5, PHP, CSS, SQL,
MySQL.
Online Certificate in Digital Marketing & Social Media - undefined