Sandra R. Natukunda
Kampala
Summary
Dynamic Communication Specialist with a passion for Stakeholder Engagement and a robust 12-year track record in crafting effective communications across diverse target audiences. Over the past 4 years, I have honed my communication expertise within the tourism industry in Uganda. Successful in building relationships with stakeholders at all levels, from government entities to local communities.
Proven proficiency in strategic development and implementation, complemented by exceptional communication skills to cultivate positive relations with various stakeholders, including authorities, local communities, industry partners, CSOs/NGOs, and international organizations. Adept at working independently, meeting tight deadlines, and skillfully negotiating and resolving conflicts.
Extensive experience in computer skills, report writing, and analytical capabilities. Knowledge of oil exploration and development activities, with a particular focus on the IFC Stakeholder Engagement Good Practice Handbook. Fluent in English and Runyakitara, the Albertine Region Language. Committed to leveraging my expertise to drive successful outcomes and contribute to organizational growth.
Overview
10
10
years of professional experience
Work history
Consultant - Integrated Communication
VirgoComm
Kampala
2022.07 - Current
- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
- Compiled and reviewed consumer data on patterns and preferences for marketing information.
- Monitored consumer trends and accurately interpreted meaning to predict future changes.
- Applied diplomatic principles whilst protecting clients' interests.
- Assessed impact of current communications and tackled areas of weakness.
- Boosted public image for target audiences using multiple engagement platforms.
- Developed communication strategies to support business direction.
- Analysed internal factors impacting public profile and messaging and implemented improvements.
- Directed strategic messaging initiatives to guide or control critical messaging.
- Handled crisis communication with professionalism and proactive mindset to mitigate damage and restore positive image.
- Promoted organization as public representative at business, social and community functions.
Senior Public Relations Officer
Uganda Tourism Board
Kampala
2018.10 - 2022.04
- Directed strategic messaging initiatives to guide or control critical messaging.
- Handled crisis communication with professionalism and proactive mindset to mitigate damage and restore positive image.
- Partnered with community groups to plan, execute and manage service projects, enhancing public profile.
- Drafted communications for routine releases and emergency response.
- Created and distributed newsletter to connect directly with key stakeholders.
Public Relations Manager
QG Saatchi & Saatchi
Kampala
2017.04 - 2018.07
- Assessed impact of current communications and tackled areas of weakness.
- Set standards for outgoing content, producing templates and examples.
- Applied diplomatic principles whilst protecting clients' interests.
- Developed communication strategies to support business direction.
Marketing & Communications Manager
RSwitch
Kigali
2015.11 - 2016.11
- Monitored team budgets and forecasts to deliver against annual targets.
- Introduced process changes resulting in improved communication metrics.
- Boosted public image for target audiences using multiple engagement platforms.
- Built positive, productive relationships with media outlets to maximise brand exposure.
- Improved brand coverage across various platforms through strategic advertising campaigns.
- Maintained consistent brand voice and style across content.
- Negotiated improved advertising prices to bring campaign costs under budget.
Public Relations Manager
Hill + Knowlton Strategies
Kigali
2013.11 - 2015.10
- Created innovative, effective promotions and marketing campaigns to bespoke client demands.
- Researched, created and distributed impactful press releases to targeted media, heightening brand awareness and exposure.
- Boosted public image for target audiences using multiple engagement platforms.
- Established industry contacts and relationships with media.
- Developed communication strategies to support business direction.
- Built positive, productive relationships with media outlets to maximise brand exposure.
Education
Certificate of Higher Education - Marketing & Integrated Communication
Chartered Institute of Marketing
London07.2017
Bachelor of Arts - Mass Communication
Uganda Christian University
Mukono10.2011
Skills
- Community outreach
- Cross-functional teams leadership
- Event planning
- Strategic planning
- Stakeholder engagement methods
- Communication strategies
- Process coordination and management
- Negotiation strategies
- Cross-functional communication
- Relationship building
Languages
English
Proficient
C2
Runyakitara
Advanced
C1
Kinyarwanda
Elementary
A2
Swahili
Beginner
A1
Timeline
Consultant - Integrated Communication
VirgoComm
2022.07 - Current
Senior Public Relations Officer
Uganda Tourism Board
2018.10 - 2022.04
Public Relations Manager
QG Saatchi & Saatchi
2017.04 - 2018.07
Marketing & Communications Manager
RSwitch
2015.11 - 2016.11
Public Relations Manager
Hill + Knowlton Strategies
2013.11 - 2015.10
Certificate of Higher Education - Marketing & Integrated Communication
Chartered Institute of Marketing
Bachelor of Arts - Mass Communication
Uganda Christian University