Sarah Atamba
Kampala
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
9
9
years of professional experience
Work History
Creative Director
OSPA International Limited
01.2020 - Current
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Collaborated with senior management to develop and implement marketing initiatives.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Directed and supervised team of designers to create award-winning visual media campaigns.
- Led team of designers to create comprehensive corporate identity system.
- Developed artistic visual products while working within defined technical constraints.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Wrote creative briefs and coached copywriters to develop compelling content.
Digital Content Producer
Urban TV
01.2018 - 01.2020
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Enhanced social audience interaction via social media and content partnerships.
- Worked closely with client teams by providing high-level consultation, strategic planning and creation of custom content offerings.
- Produced written content and schedules.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
- Collaborated with team to develop audio and visual material meeting user needs and production goals.
- Organized and managed digital assets through regular maintenance and content archiving.
- Edited video, audio and photos to enhance and complete post-production work for polished appearance.
- Aided with photography and videography, and collaborated to collect photo and video assets.
- Researched and identified digital platforms aligned with project objectives, best practices, accessibility and sustainability.
- Maintained and organized studio facilities and equipment.
TV Producer
Magic 1 HD TV (UBC)
01.2017 - 01.2018
- Conceiving new programs and pitching them on television networks
- Creating the production plans, screenwriting, setting design, casting and directing at times
- Planning shows, new segments, episodes and documentaries to air on television
- Gather all important components needed to produce a program such as scripts, research material and props
- Closely supervising the crew to ensure production runs as efficiently planned
- Managing the team and providing guidance and feedback along the way
- Developing story ideas and pitching them to editors or producers
- Arranging interviews with experts in various fields to provide expert commentary on a topic being covered in a story
- Reviewing stories produced by the team to ensure they meet quality standards
- Helping to manage the budget for production event, ensuring that costs are within limits
- Coordinating with writers, editors, directors, camera operators, lighting technicians, producers, and other members
- Participating in meetings with clients to discuss marketing strategies or concepts for upcoming projects
- Managing the workflow by assigning tasks to team members, reviewing their progress, and making revisions as needed.
Assistant TV producer
Buddies TV Productions
05.2015 - 03.2017
- Reviewing rehearsals or recordings to ensure compliance standards are met
- Ensuring the program stays on schedule and deadlines are met
- Supervising the production team and assisting with duties on and off set
- Liaising with the producer and the post production team
- Coordinating work of visual effects
- Writing, organizing and editing scripts or news stories
- Helping prepare publicity materials
- Aiding in determining which scripts or ideas to produce
- Providing support in all aspects of production (set design, choreography, lighting, performances, cinematography, sound, editing).
Administrator
Buddies Events and Promotions Limited
01.2015 - 01.2016
- Providing effective leadership to staff
- Organizing, arranging and coordinating internal meetings
- Performing general clerical duties but not limited to only photocopying, printing, scanning and mailing
- Offering customer service to clients
- Preparing and controlling the administrative budget
- Maintaining a clean and enjoyable working environment
- Handling on external and internal communication
- Performing time to time administration roles delegated by directors.
Education
Masters in Public Administration And Management - Operations Management And Supervision
09.2024
Bachelor's Degree in Industrial and Fine Arts - Digital Communications And Multimedia
02.2015
Uganda Advanced Certificate of Education -
2010
Uganda Certificate of Education -
2008
Skills
- Microsoft Office package (Microsoft Word, Excel, Power point)
- Internet usage competence
- Strategic Communications
- Project Management Expertise
- Media Industry Expertise
- Communications Strategies
- Project Management
- Design Understanding
- Brand Messaging
- Team Development
Languages
English
Luganda
Runyankore
Competences And Skills
- Knowlege of production process and plans
- Deep understanding of radio and television marketing and industry insight
- Demonstrable knowledge of adhering to brand guidelines
- Knowlegable in working with a range of social media platforms
- Ethics and responsibility
- Inquiry, search and research
- Documentation, research, report writing and record keeping
- Evaluating, monitoring and controlling of activities
- Operations and staff management
- Outstanding customer service and customer care
- Client relationship management
- Communication, networking and partnership
- Assessing, monitoring and evaluation of needs (individual and community)
- Strategic planning and relationship building
- Finance management and accountability
- Ability to manage multiple priorities
Attributes
- Creativity, Open mindedness and willingness to learn
- Effective interpersonal relations with working groups and a flexible team player
- A result-oriented person that can work under minimum supervision
- Open minded to work in a complex environment and projects where time is key
- Administrative support and supervision, mentoring and coaching
- Excellent oral and written communication skills
- Good coordination and handling skills
- Ability to identify, respond and resolve the diverse needs of clients
- High degree of self-motivation and multitasking
- Excellent analytical, critical thinking and strategic skills
Company
OSPA International Limited
Personal Information
- Title: Creative Director
- Date of Birth: 07/27/91
- Gender: Female
- Nationality: Ugandan
References
- Mr. Ogwang Peter, CEO, +256 782625593, OSPA International Limited
- Mr. Ampaire Michael, Head of Engineering, +256 773399929, Uganda Broadcasting Corporation.
- Mr. Mubeezi Isaac, Head of Editors, +256 700259766/0788751301, Next Media Services.
Hobbies and Interests
- Reading
- Traveling
- Listening to music
- Graphic designing
- Photography
Timeline
Creative Director - OSPA International Limited
01.2020 - Current
Digital Content Producer - Urban TV
01.2018 - 01.2020
TV Producer - Magic 1 HD TV (UBC)
01.2017 - 01.2018
Assistant TV producer - Buddies TV Productions
05.2015 - 03.2017
Administrator - Buddies Events and Promotions Limited
01.2015 - 01.2016
Victoria University - Masters in Public Administration And Management, Operations Management And Supervision
Makerere University - Bachelor's Degree in Industrial and Fine Arts, Digital Communications And Multimedia
Kashaka Girls' Secondary School - Uganda Advanced Certificate of Education,
Kashaka Girls' Secondary School - Uganda Certificate of Education,