Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer over 12 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Hi, I’m
Sharon Kiggundu
Kampala,102
Summary
Overview
1
Certificate
17
years of professional experience
Work History
Kabojja International Schools
Head of Marketing & Corporate Communications
Current
Job overview
- Continuously Collaborate with management to develop and implement sales, marketing & communications strategy based on the target audience and contribute to the strategic plan of the school
- Build market position by locating, developing, defining, negotiating, and closing business relationships for KIS using a multichannel communication strategy
- Business /Market Development for the school programmes across Africa
- Expanding the number of applicants in the school (Lead generation) through the various social media sites
- Take leadership in planning, organising and attending public and promotional events such as press conferences, open days, exhibitions, tour and visits
- Managing school websites, social media, writing or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution
- Oversee the application of KIS communications and branding policy across all internal and external products, build strong brand presence and assist staff in implementing the brand guidelines as appropriate
- Training and sensitizing for the various stakeholders
- Work collaboratively on delivering multichannel communications activities, including marketing KIS, Internal communications and development campaigns
- Take lead in handling and drafting media policies for KIS
- Write, edit, distribute content, including publications, press releases, website content, annual reports, speeches and other marketing materials that communicates the organizations activities, products and services
- Take lead in information management and orientation of stakeholders such as sharing relevant information with staff/students/parents such as publications, reports etc
- Take lead in dissemination of publications such as policy statements
- Respond to media inquiries, arrange interviews, and act as a spokesperson for the school
- Establish and maintain effective relationships with stakeholders and maintain a media database
- Seek opportunities to enhance the reputation of the brand and coordinate publicity events as required
- Maintain records of media coverage and collate analytics and metrics.
FINCA Uganda/Kampala, UgandaKampala
Sales Manager
08.2019 - 09.2019
Job overview
- Took lead on all lead generation activities, conversion and sales promotion activities while working with branch teams and ensures regular reporting from the teams on client increase figures for each branch
- Supervised and led a team of 30 sales Direct Sales Representatives across Uganda who were in charge of new business development for the bank
- Took lead of business campaigns and develops key targets for any given marketing campaign and activations plus successful implementation, coordinates all sales promotions and marketing campaigns for products and special events
- Maintained a close link with branches, initiatives and implements branch based personal selling, direct marketing and sales promotions to achieve brand awareness and sales growth
- Developed go to market strategies for all products and services (new and hybrid products)
- Forecasted sales for institutions new products and services and assist branch staff in setting challenges but realistic volume targets
- Responsible for training the direct sales team and develop preferred customer list and carry out client visits on corporate customers and accomplish all selling priorities
- Managed, grew and engaged through the social media sites for FINCA Uganda and converted them into a lead generation channels
- Generated the website, Social media content and updated the digital channels including promoting engagement with the customers on those channels.
- Gained market share in new sales performance through aggressive team training.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Established relationships with key clients, while maintaining existing customer base.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Enhanced sales volume through skilled support to both new and inactive customers.
FINCA Uganda/Kampala, UgandaKampala
Ag Head of Marketing
01.2019 - 08.2019
Job overview
- Responsible for oversight and development of the Marketing Department and Customer Experience Department
- Responsible for planning, development, and implementation of FINCA Uganda's sales & marketing strategy, in close collaboration with the Management Board
- The head of marketing activities resulted in improving FINCA Uganda's brand awareness and improving outreach, in line with the company's strategic objectives
- Sales and business development for products and channels
- Marketing Research and Strategy
- Marketing Communication
- Customer Relationship Management through
- Brand Management and Department Management
- Developed, reviewed & rolled out new credit, savings and channels products including the training for branch staff
- This included sales and service skills as well product knowledge and transaction processing skills
- Part of core digitization project team for all organizations processes
- Forecasted sales for institutions new products and services and assist branch staff in setting challenges but realistic volume targets for each product and channels
- Drew up plans for the marketing Van to support branch sales promotion efforts
- Coordinated CSR and public relations activities to create relationships with communities
- Trained the sales support team and coordinated all sales promotions and marketing campaigns for products and special events in liaison with the commercial team
- Developed preferred customer list and carry out client visits on corporate customers and accomplish all selling priorities
- Worked with business team to come up with targets for any given marketing campaign; Coordinates all publicity efforts to increase awareness among staff, customers, and the general public about any running campaigns
- Continuously proposed and implemented a customer relationship strategy for internal and external communication with trainings, research, relationship management strategies.
- Evaluated effectiveness of current campaigns by tracking metrics such as web traffic and conversions rates over time.
- Delivered marketing strategy updates to upper-level management.
- Supervised creation of marketing materials and collateral.
- Collected and analyzed market research data for use in forecasting.
- Collaborated with team to forecast based on sales and product profitability.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Prepared marketing campaign budgets with finance personnel.
- Conferred with advertising managers to develop and implement marketing plans.
- Managed creative teams responsible for developing content such as blog posts, videos or infographics that support overall marketing objectives.
- Leveraged industry trends and competitive analysis to improve marketing campaign performance.
FINCA Uganda/Kampala, UgandaKampala
Brand and Sales Support Manager
08.2017 - 01.2019
Job overview
- Assisted and worked with the Marketing Manager to implement the annual marketing and communications plan for the institution
- Coordinated all sales support activities while working with branch teams
- Ensures regular reporting from the teams on client increase figures for each branch visited
- Coordinated new product training with support from HR for branch staff, This included sales and service skills as well product knowledge and transaction processing skills
- Maintained a close link with branches, initiatives and implemented branch based personal selling, direct marketing and sales promotions to achieve brand awareness and sales growth
- Coordinated all Media related events and brand Management including media buying with press and various media houses to promote the company's products and brand
- Developed, reviewed & rolled out new credit, savings and channels products including the training for branch staff
- This will include sales and service skills as well product knowledge and transaction processing skills
- Forecasted sales for institutions new products and services and assist branch staff in setting challenges but realistic volume targets
- Drew up plans for the marketing Van to support branch sales efforts
- Coordinated CSR and public relations activities to create relationships with communities
- Trained the sales support team and coordinates all sales promotions and marketing campaigns for products and special events in liaison with the Head of Marketing
- Review all content in the marketing materials i.e Brochures, posters and Flyers
- Coordinates design works in liaison with the marketing agency e.g brand and communications
- Exploits any media opportunities to promote FINCA Brand e.g on Radio, in print, broadcast and social media
- Initiates and coordinates company events that involve both staff and customers for purposes of strengthening the FINCA Brand
- Coordinates all sales promotion and marketing campaigns for products and special events in liaison with the head of marketing
- Develop preferred customer list and carry out client visits on corporate customers and accomplish all selling priorities
- Works with business team to come up with targets for any given marketing campaign; Coordinates all publicity efforts to increase awareness among staff, customers, and the general public about any running campaigns
- Develop key product features and benefits that can be included in internal and external communication messages plus proposing channels on how to disseminate the information to the customer especially the online platforms like Facebook, twitter and the website
- Continuously propose and Implement a customer relationship strategy for internal and external communication with trainings, research, relationship management strategies
- Manages relationships with partnering funding groups and ensures all objectives successfully achieved
- Develops regular reports with operations and coordinates focused groups and client feedback
- Generate the website, Social media content and update the digital channels including promoting engagement with the customers on those channels
- Prepare and continuously review the financial literacy curriculum and ensure its implementation in the local communities which we serve in turn generate customers for the organization
- Work closely with the head of marketing and acts in position as and when required to give general oversight on the department's functions
- Assist head of marketing in reviewing proposals from potential partners and other corporate social responsibility programs
- Work closely with call center to ensure feedback from clients is worked upon
- Customer service skills training and existing staff and with continuous follows and branches.
- Participated in trade shows and conferences related to the company's products or services.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Evaluated performance of sales staff based on clearly defined metrics to meet departmental milestones and comply with company policies.
- Implemented changes based on feedback from customers or changes in industry standards.
- Performed periodic reviews of existing processes and procedures to ensure efficiency in the sales process.
- Generated detailed reports on revenue forecasts and identified areas of improvement.
- Coached, developed and motivated team to achieve revenue goals.
- Provided training and support to the sales team on products, pricing strategies, and customer service techniques.
AAR Health Services (U) Limited
Relationship Manager
06.2010 - 09.2012
Job overview
- Retention of 90% of Corporate Business
- Retention of 90% individual Business
- Developed and implemented relationship management strategies and partnerships for corporate business
- Followed up on service queries for clients
- Earned excellent marks on performance reviews, with citations for excellence in areas including work volume, accuracy and quality; ability to learn and master new concepts; positive work ethic; and commitment to providing unsurpassed service
- Monitored communication between clients and AAR
- Prepared and dispatched renewal notices on time
- Scheduled and prepared renewal meetings and drove successful renewal negotiations
- Scheduled and Participated in quarterly health promotions activities for our customers
- Partnered with sales team to increase the clientele base
- Pushed for sales promotion enhanced the Loyalty of the brand through exhibitions and medical camps
- Bridged the gap between AAR and the individual and corporate customers
- Earned excellent marks on problem and conflict resolution of member issues.
- Developed processes for tracking key performance indicators such as customer retention rates and overall satisfaction scores.
- Collaborated with various departments to improve communication and deliver individualized customer solutions.
- Analyzed market trends and identified potential new customers through research activities.
- Conducted regular client meetings to assess progress, discuss opportunities for growth, and address any concerns.
Mantrac Uganda Limited
Sales, Marketing and Logistics Intern
06.2007 - 01.2010
Job overview
- Communicated effectively with other departments to plan meetings and prepare welcome packages for new customers
- Established strong relationships to gain support and effectively achieve results
- Entrusted to manage office in the logistics function
- Provided timely, courteous and knowledgeable response to information requests; screened and transferred calls; and prepared official company correspondence
- Developed innovative PowerPoint presentation used by the marketing team to market company product packages for clients
- Earned excellent marks on performance reviews, with citations for excellence in areas including work volume, accuracy and quality; ability to learn and master new concepts; positive work ethic; and commitment to providing unsurpassed service
- Support the sales function through day to day customer service with clients to ensure
- Work hand in hand with the operations department to ensure that timely deadlines are met
- Liaise with marketing to ensure that the promotion and advertising of the company are done in line with the company objectives.
Education
Chartered Institute of Marketing - UK
Post Graduate Diploma (Majors in Marketing)
03.2020
University Overview
Chartered Institute of Marketing - UK
Diploma in Marketing
12.2018
University Overview
Chartered Institute of MarketingUganda
Gombe Secondary School, Advanced Level
University Overview
Our Lady of Good counsel Gayaza, Ordinary Level
University Overview
Skills
- Luganda (mother tongue)
- English (fluent)
- Swahili (moderate)
- Global Marketing
- Product Launches
- Campaign Planning
- Social Media Engagement
- Recruitment and Hiring
- ROI Analysis
- Go-To-Market Strategy Development
- Pricing Strategies
- Quantitative Analysis
- Cross-Functional Team Leadership
- Product Lifecycle Management
- Competitive Analysis
- Digital Advertising
- Marketing Plan Development
- Innovative
- Event Planning
- Promotions
- Website Maintenance
- Market Dynamics
- Sales Support
- Copywriting
- Strategic Marketing
- Sales Strategies
- Deadline-Driven
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Direct Marketing Campaigns
- Sales Promotions
- Media Relations
- Data Analytics
- Sales Training
- Reporting Capabilities
- Presentations
- Enthusiastic Team Player
- Advertising
- Excellent Written and Verbal Communicator
- Campaign Management
- Quality Leadership
- Social Media
- Strategic Thinker
- Branding
- Customer Service-Oriented
- Public Relations Expert
- Budget Oversight
- Training and Mentoring
- Digital Marketing
- Analytics
- Special Events Planning
Affiliations
Affiliations
- Member & President, Uganda Marketers Society
- Young African Leadership Initiative (YALI), US Embassy programme Mentor 2016 To date
- Member of the Chartered Institute of Marketing, UK
Certification
- Certificate in "Building a high performance microfinance institution" Mombasa Kenya 2017 by School of African Microfinance, Frontin (09/04/17-09/15/17)
- Certificate in "Digital Money" by Tuft University Fletcher school of law and diplomacy 2017
- Certificate in "Customer Service" Service quality institute in Rwanda 2010
- Certificate in "Managing CSR through the supply chain" by Consultative Group in 2013
- Certificate in "Sustaining relevance in a competitive environment" by East African School of Banking, Dar es salaam 2016
Timeline
Sales Manager
FINCA Uganda/Kampala, Uganda
08.2019 - 09.2019
Ag Head of Marketing
FINCA Uganda/Kampala, Uganda
01.2019 - 08.2019
Brand and Sales Support Manager
FINCA Uganda/Kampala, Uganda
08.2017 - 01.2019
Relationship Manager
AAR Health Services (U) Limited
06.2010 - 09.2012
Sales, Marketing and Logistics Intern
Mantrac Uganda Limited
06.2007 - 01.2010
Head of Marketing & Corporate Communications
Kabojja International Schools
Current
Chartered Institute of Marketing - UK
Post Graduate Diploma (Majors in Marketing)
Chartered Institute of Marketing - UK
Diploma in Marketing
Chartered Institute of Marketing
Gombe Secondary School, Advanced Level
Our Lady of Good counsel Gayaza, Ordinary Level
Languages
Luganda
First Language
English
Proficient (C2)
C2
Profession Profile
Profession Profile
A dedicated and diligent person who combines a strong academic background in strategic Marketing, Customer Experience, Business development, Sales, Brand management, Public Relations, communication with extensive work experience gained through undertaking leading strategic, management and administrative roles within the Insurance, Engineering, financial and education Sector in Uganda & Tanzania. I have strong interpersonal and communication skills and the ability to build positive and lasting work relationships in all areas of stakeholder relationship management. I possess salient skills in public speaking-which has been demonstrated throughout my professional career. I have worked in multicultural environments and have displayed the character to always be a valuable team player with proven progressive leadership abilities. I thrive in fast-paced working environments and utilize my exceptional organizational skills in serving and meeting set goals of multi-stakeholder groupswhether as a team leader or a team player.
Personal Information
Personal Information
Nationality: Ugandan
Volunteer Experience
Volunteer Experience
- President, Uganda Marketers Society, 2020- 2021
- Senior Ambassador Chartered Institute of Marketing-UK, 12/2020- 2021
- Vice president, Uganda Marketers Society
- Yali mentor
References
References
- Ms. Brenda Magooba Namirembe, Company Secretary & Head of Legal, 0772-692742
- Mr. Saul Kirunda, , +256 772 968707, saulkb@gmail.com
Profession Profile
Profession Profile
A dedicated and diligent person who combines a strong academic background in strategic Marketing, Customer Experience, Business development, Sales, Brand management, Public Relations, communication with extensive work experience gained through undertaking leading strategic, management and administrative roles within the Insurance, Engineering, financial and education Sector in Uganda & Tanzania. I have strong interpersonal and communication skills and the ability to build positive and lasting work relationships in all areas of stakeholder relationship management. I possess salient skills in public speaking-which has been demonstrated throughout my professional career. I have worked in multicultural environments and have displayed the character to always be a valuable team player with proven progressive leadership abilities. I thrive in fast-paced working environments and utilize my exceptional organizational skills in serving and meeting set goals of multi-stakeholder groupswhether as a team leader or a team player.
Information Valid As Of
Information Valid As Of
01/06/21
Personal Information
Personal Information
Nationality: Ugandan
Volunteer Experience
Volunteer Experience
- President, Uganda Marketers Society, 03/2020, present
- Vice president, Uganda Marketers Society
References
References
- Ms. Brenda Magooba Namirembe, Company Secretary & Head of Legal, 0772-692742, brenda.magoba@fincaug.org
- Mr. Saul Kirunda, Brand Manager, +256 772 968707, saulkb@gmail.com
References
References
References available upon request.Profession Profile
Profession Profile
A dedicated and diligent person who combines a strong academic background in strategic Marketing, Customer Experience, Business development, Sales, Brand management, Public Relations, communication with extensive work experience gained through undertaking leading strategic, management and administrative roles within the Insurance, Engineering, financial and education Sector in Uganda & Tanzania. I have strong interpersonal and communication skills and the ability to build positive and lasting work relationships in all areas of stakeholder relationship management. I possess salient skills in public speaking-which has been demonstrated throughout my professional career. I have worked in multicultural environments and have displayed the character to always be a valuable team player with proven progressive leadership abilities. I thrive in fast-paced working environments and utilize my exceptional organizational skills in serving and meeting set goals of multi-stakeholder groupswhether as a team leader or a team player.
Information Valid As Of
Information Valid As Of
30th December 2023
Personal Information
Personal Information
Nationality: Ugandan
Volunteer Experience
Volunteer Experience
- President, Uganda Marketers Society, 03/2020, present
- Vice president, Uganda Marketers Society
References
References
- Ms. Brenda Magooba Namirembe, Company Secretary & Head of Legal, 0772-692742, brenda.magoba@fincaug.org
- Mr. Saul Kirunda, Brand Manager, +256 772 968707, saulkb@gmail.com
References
References
References available upon request.Profession Profile
Profession Profile
A dedicated and diligent person who combines a strong academic background in strategic Marketing, Customer Experience, Business development, Sales, Brand management, Public Relations, communication with extensive work experience gained through undertaking leading strategic, management and administrative roles within the Insurance, Engineering, financial and education Sector in Uganda & Tanzania. I have strong interpersonal and communication skills and the ability to build positive and lasting work relationships in all areas of stakeholder relationship management. I possess salient skills in public speaking-which has been demonstrated throughout my professional career. I have worked in multicultural environments and have displayed the character to always be a valuable team player with proven progressive leadership abilities. I thrive in fast-paced working environments and utilize my exceptional organizational skills in serving and meeting set goals of multi-stakeholder groupswhether as a team leader or a team player.
Information Valid As Of
Information Valid As Of
01/06/21
Personal Information
Personal Information
Nationality: Ugandan
Volunteer Experience
Volunteer Experience
- President, Uganda Marketers Society, 03/2020, present
- Vice president, Uganda Marketers Society
References
References
- Ms. Brenda Magooba Namirembe, Company Secretary & Head of Legal, 0772-692742, brenda.magoba@fincaug.org
- Mr. Saul Kirunda, Brand Manager, +256 772 968707, saulkb@gmail.com
References
References
References available upon request.Profession Profile
Profession Profile
A dedicated and diligent person who combines a strong academic background in strategic Marketing, Customer Experience, Business development, Sales, Brand management, Public Relations, communication with extensive work experience gained through undertaking leading strategic, management and administrative roles within the Insurance, Engineering, financial and education Sector in Uganda & Tanzania. I have strong interpersonal and communication skills and the ability to build positive and lasting work relationships in all areas of stakeholder relationship management. I possess salient skills in public speaking-which has been demonstrated throughout my professional career. I have worked in multicultural environments and have displayed the character to always be a valuable team player with proven progressive leadership abilities. I thrive in fast-paced working environments and utilize my exceptional organizational skills in serving and meeting set goals of multi-stakeholder groupswhether as a team leader or a team player.
Information Valid As Of
Information Valid As Of
01/06/21
Personal Information
Personal Information
Nationality: Ugandan
Volunteer Experience
Volunteer Experience
- President, Uganda Marketers Society, 03/2020, present
- Vice president, Uganda Marketers Society
References
References
- Ms. Brenda Magooba Namirembe, Company Secretary & Head of Legal, 0772-692742, brenda.magoba@fincaug.org
- Mr. Saul Kirunda, Brand Manager, +256 772 968707, saulkb@gmail.com
References
References
References available upon request.Similar Profiles
MPINDI ABDUL KARIMMPINDI ABDUL KARIM
High School Physics/Maths Teacher at Kabojja International SchoolHigh School Physics/Maths Teacher at Kabojja International School
SHINAH NANKINGASHINAH NANKINGA
School Bus Attendant at KABOJJA INTERNATIONAL SCHOOLSchool Bus Attendant at KABOJJA INTERNATIONAL SCHOOL
TWONGIRWE ALBERTTWONGIRWE ALBERT
TEACHER AND HEAD OF MATHEMATICS DEPARTMENT at KABOJJA INTRRNATIONAL SCHOOLTEACHER AND HEAD OF MATHEMATICS DEPARTMENT at KABOJJA INTRRNATIONAL SCHOOL