Solomon Mangen
Kampala
Summary
Experienced Business Development Strategist, Marketing and Communication analyst, with over 10 years' experience in media business, FMCG, Behavioral Change campaigns and content developer. Skilled in Administrative law, Advertising, Integrated Marketing, Research, Strategic Planning, Social and Health Marketing, Publicity, and Marketing Strategy. Strong business development professional, with exceptional experience in People and change Management, Corporate Communications, Direct Marketing, Content Marketing, Trade Marketing, and Digital Marketing.
Overview
19
19
years of professional experience
Work History
Business Partner/Director
ELLs Media Advertising Agency
04.2021 - Current
- Develop a growth strategy focused both on financial gain and customer satisfaction
- Conduct research to identify new markets and customer needs
- Arrange business meetings with prospective clients
- Promote the company's products/services addressing or predicting clients' objectives
- Prepare sales contracts ensuring adherence to law-established rules and guidelines
- Keep records of sales, revenue, invoices etc.
- Provide trustworthy feedback and after-sales support
- Build long-term relationships with new and existing customers
- Contacting potential clients to establish rapport and arrange meetings.
- Planning and overseeing new marketing initiatives.
- Researching organizations and individuals to find new opportunities.
- Increasing the value of current customers while attracting new ones.
- Finding and developing new markets and improving sales.
- Attending conferences, meetings, and industry events.
- Developing quotes and proposals for clients.
- Developing goals for the development team and business growth and ensuring they are met.
- Training personnel and helping team members develop their skills
- Participate in competitive analysis and pricing strategy development
- Support customer-facing operations, including sales, marketing, and public relations
- Setting goals and developing plans for business and revenue growth
- Researching, planning, and implementing new target market initiatives
- Researching prospective accounts in target markets
- Pursuing leads and moving them through the sales cycle
Corporate Sales & Content Manager - TV
StarTimes
01.2019 - 01.2021
- Overseeing and coordinating all activities and operations of the sales department.
- Coordinating the activities of a sales team in order to build a healthy and profitable relation with buyers and other associates.
- Assigning members of the team to the company's accounts.
- Devising new and original strategies and techniques necessary for achieving the sales targets.
- Setting weekly, quarterly, monthly, and annual sales targets for the Sales Executives and other Sales Representatives, making sure these targets are realistic and achievable.
- Defining and implementing sales policies and procedures.
- Approving all sales plans and budgets.
- Researching and identifying sales opportunities, generating leads, and targeting potential clients.
- Looking for and establishing contact with prospective customers and clients for their company.
- Acting as a company representative in trade shows and other related events.
- Developing, maintaining, and improving relationships with key accounts to maintain a high level of service and client loyalty.
- Meeting with other company Managers to ensure that business objectives are being properly executed and are on schedule.
- Liaising with the Marketing department in order to create a more thorough and effective sales campaign and strategy.
- Putting together a team formed by a Project Manager, Product Designers, technical experts, and other professionals to help develop a marketing plan that would benefit both the client and the company.
- Carrying out brand promotion.
- Overseeing the recruitment and training processes of new staff members.
- Monitoring the performance of teams and sales goals.
- Reading and evaluating the staff's sales reports.
- Ensuring that each team member meets individual goals, as well as the overall sales goal of the company.
- Keeping up-to-date on current market changes and trends to be able to come up with new and original sales strategies.
Founder/Director, Marketing
Esteem Media Group
01.2013 - 01.2022
- Participate in the development of branding and corporate identity initiatives.
- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects.
- Develop and manage marketing strategies and budgets.
- Develop sales forecasting and product branding plans.
- Establish and grow a target market share.
- Monitor costs and budgets.
- Conduct customer, brand and product research initiatives.
- Offer expert advice to develop innovative advertising, public relations, social media and events.
- Negotiate with media partners to guarantee advantageous contracts.
- Work with business development and sales teams on brand initiatives.
- Supervise a marketing team, including hiring, training, workloads, schedules and deadlines.
- Oversee the company operations, website and provide analytical view on the strategic direction of the organization.
Advertising/Media Manager
StarTimes
01.2016 - 01.2019
- Identify potential clients to offer them advertising services available on StarTimes Media platforms globally - EPG advertising, Apps advertising & StarTimes TVs platforms.
- Initiate discussions with customers through emails, calls and schedule meetings.
- Deliver sales pitches convincing clients to subscribe for an advertising space.
- Highlight the benefits of various ad services and their capacity to reach a target market.
- Provide clients with advertising sales materials to aid them in choosing appropriate service.
- Explain the features of available ad space and their accompanying rates.
- Supervise the hiring and daily operations of advertising sales representatives.
- Develop and implement standards for pricing to ensure optimal returns for the company as well as a satisfied customer base.
- Carry out market research to identify new techniques to advertising sales.
- Proffer expert recommendations to clients on more suitable advertising service based on cost and viewership.
- Collaborate with heads of various departments in the company to take important decisions as related to choice of advertising media and advertising strategies.
- Maintain good working relationship with clients to ensure effective business dealings.
- Conduct price negotiations with clients on behalf of an advertising company to reach favorable prices for both parties.
- Prepare advertising budgets, set targets, and assign job duties.
- Review media placements and ad campaigns to ensure they meet all clients' specifications.
Ag. Sales and Marketing Manager
WBS Television/Wavah FM Radio
01.2015 - 01.2016
- Developing, implementing and managing the marketing strategies to continuously increase the company's market share and profitability.
- Leading and driving the vision of the company's Brand/Marketing.
- Developing a working process for the marketing department, monitor performance of marketing executives by providing visionary leadership, management, oversight and direction to them.
- Working in close conjunction and partnership with relevant Media Agencies to close business opportunities.
- Developing and executing plans and strategies in close collaboration with business teams including Executive Management.
- Identifying marketing delivery gaps and opportunities; develop and execute plans to close the gaps and capitalize on the opportunities.
- Overseeing all marketing activities for all assigned projects from planning to delivery and sustaining support to ensure that projects meet established business objectives, time and budget constraints.
- Setting expectations for enforcing and maintaining a high level of brand/marketing standards, quality assurance and management of all campaign development, creative and production across the organization.
- Providing weekly, monthly and quarterly analysis of revenue from all stations of the group.
- Outlining growth potential for the year and opportunity for increasing overall revenue in all stations.
Marketing and Sales Executive
WBS Television
01.2013 - 01.2015
- Cultivating solid relationships with major customers to ensure a continuous flow of sales revenue.
- Identifying promising prospects through cold-calling, networking, and customer referrals.
- Ensuring that all sales administration and customer service activities run smoothly.
- Providing overall guidance to newly-recruited Sales Representatives.
- Maintaining accurate records of the total number of sales made, potential and existing customers, as well as sales employee performance evaluations.
- Assisting newly-recruited or less experienced Sales Representatives in answering technical questions posed by customers.
- Analyzing sales metrics to determine whether current sales strategies are effective.
- Conducting in-depth research on competitors' products, pricing, and market success to gain insight into customer preferences and interests.
Brand and Promotions Executive
Hariss International
01.2010 - 01.2013
- Collect and examine customer satisfaction and feedback.
- Conduct activities to communicate the business value proposition to the customers.
- Conduct research to identify consumer trends.
- Conduct the customer loyalty plans.
- Develop creative materials, templates and collaterals.
- Evaluate the effectiveness of brand campaigns.
- Examine the market trends to improve the offline marketing activities.
- Execute the brand campaigns.
- Generate customer awareness.
- Implement activities to deliver a consistent customer experience.
- Implement alternate market research channels.
- Implement innovation campaigns to drive higher customer loyalty.
- Implement the brand communication plans.
- Implement the brand plans.
- Maintain the customer retention programmes.
- Manage the effectiveness of branding and customer loyalty programmes.
- Manage the product quality, design and brand alignment.
- Predict emerging market needs.
Teaching Assistant, History & Divinity
Busia Secondary School
01.2007 - 01.2010
- Preparing materials for and delivery of lectures, tutorials, seminars, discussion groups, skills workshops etc.
- Contributing to the delivery of the School's teaching by providing specific skills training.
- Assisting the module coordinator with the provision of feedback on assignments to students.
- Assisting in the organization and marking of assessments (assignments / presentations etc.) under the supervision of a faculty member who has first and final remit for marking.
- Any additional administrative activities associated with teaching and supervision, as required by the School/Programme.
Education
Diploma - Bible and Theology with Education
Glad Tidings Bible College
01.2016
Masters of Business Administration - Marketing
Makerere University
01.2013
Bachelor of Business Computing - undefined
Makerere University
01.2010
Uganda Advanced Certificate of Education - undefined
Jinja Senior Secondary School
01.2006
Uganda Certificate of Education - undefined
Busia Secondary School
01.2004
Certificate - Monitoring and Evaluation
Makerere University
01.2011
Certificate - Leadership skills and Management
Makerere University
01.2012
Certificate - Administrative Law
Law Development Center
01.2013
Skills
- Marketing
- Media
- Public Relations
- Business sales
- Communication Skills
- Mediation
- Lobbying
- Advocacy
- Alternative Dispute Resolution
- Performance Management Procedures
- Organization and Priority setting
- Team Leadership
- Conflict Resolution
- Emotional Intelligence
- Team Building
- Interviewing Skills
- Delegation
- Change Agent
- Coaching
- Field Experience
- Project Planning
- Project Management
- Policy initiation
- Policy Analysis
- Report Writing
- Monitoring
- Evaluation
- Budget Alignment
- Funds Management
- Stakeholder Management
- Political Awareness
- Judgment
- Decision Making
- Analytical Thinking
- Business management skills
- Advertising
- Creative Strategy
- Integrated Marketing
- Outdoor Advertising
- Marketing Communications
- Marketing Strategy
- Social Media
- Concept Development
- Direct Marketing
- Publicity
- Strategic Communications
- Media Relations
- Online Advertising
- Social Media Marketing
- Radio
- Television
- Brand Development
- Strategic Planning
- Business Strategy
- ICT
Skills Trainings
- Certificate in Monitoring and Evaluation, Makerere University, 2011
- Certificate in Leadership skills and Management, Makerere University, 2012
- Certificate in Administrative Law, Law Development Center, Kampala Uganda, 2013
Personal Information
Date of Birth: 25/8/1987
Timeline
Business Partner/Director
ELLs Media Advertising Agency
04.2021 - Current
Corporate Sales & Content Manager - TV
StarTimes
01.2019 - 01.2021
Advertising/Media Manager
StarTimes
01.2016 - 01.2019
Ag. Sales and Marketing Manager
WBS Television/Wavah FM Radio
01.2015 - 01.2016
Founder/Director, Marketing
Esteem Media Group
01.2013 - 01.2022
Marketing and Sales Executive
WBS Television
01.2013 - 01.2015
Brand and Promotions Executive
Hariss International
01.2010 - 01.2013
Teaching Assistant, History & Divinity
Busia Secondary School
01.2007 - 01.2010
Diploma - Bible and Theology with Education
Glad Tidings Bible College
Masters of Business Administration - Marketing
Makerere University
Bachelor of Business Computing - undefined
Makerere University
Uganda Advanced Certificate of Education - undefined
Jinja Senior Secondary School
Uganda Certificate of Education - undefined
Busia Secondary School
Certificate - Monitoring and Evaluation
Makerere University
Certificate - Leadership skills and Management
Makerere University
Certificate - Administrative Law
Law Development Center
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