Thomas Aisu
Kampala,Uganda
Summary
I am a result oriented, committed, ethically upright person in pursuing my career; observe high standards of professionalism in my day-to-day dealings with people and contribute positively to my environment whenever wherever.
Thomas Aisu is a sales professional who holds a Diploma in Project Planning and Management from Makerere University Business School and a bachelor’s degree in Procurement and Logistics Management from Uganda Christian University. I have managed both development, introduction and growth volumes for new products in the various territories the most recent one being the introduction of a range OJ beer product from Belgium where I managed to achieve a record target of 24000ltrs in the first quarter in 2021(January to March). In my outstanding track record of accomplishments as a sales representative, I have participated in organizing the company’s promotion events in the Eastern Districts of Uganda, namely, Jinja, Iganga, Kamuli, Kaliro, Bugiri, Tororo, Malaba and Busia, Karamoja region and part of West Nile. Particularly, I have served as the in-charge promotions of the company’s products and company branding in these towns. The products I have dealt with in the promotion events are usually new innovations and challenging to sell. However, through appropriate strategies, I have in my recent endeavors, successfully launched a new company product – Chibuku lager, in the Eastern Districts of Uganda. The launch has seen the company develop and build 43% of the current 705-customer database in the region. Prior to it I had successfully introduced Castle milk stout beer and the company’s spirits brands to the Ugandan market. Through the various sales and promotion activities, I have assisted in the promotion of the image of the company to all stakeholders. Specifically, I have participated in the creation of networks and partnerships with key customers (distributors) as a promotional tool to create awareness, place the company and increase consequent sales. During the execution of my duties, I have gathered useful information from time to time about the competitive activity in the trade, provided regular updates to the company’s management on the status of promotion activities and any other relevant information to guide management decision-making process. My sound track record in service has earned me rewarding appraisals and salary increments.
Overview
22
22
years of professional experience
Work History
Sales and Marketing Executive
Nitro Chemicals Ltd
Kampala, Uganda
03.2023 - Current
- Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
- Increased sales revenue by developing and implementing strategic marketing plans.
- Negotiated favorable contract terms with vendors, resulting in reduced costs and improved profit margins for the company.
- Managed sales promotions and marketing strategies on major social media sites.
- Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.
- Delivered informative product presentations at industry conferences, generating buzz around company offerings and attracting new leads.
- Mentored junior staff members, fostering their professional growth as well as enhancing overall team performance levels.
- Managed a high-performing sales team, consistently exceeding targets and boosting company profits.
- Drove brand recognition by establishing a consistent visual identity across all print and digital collateral materials.
- Implemented innovative promotional campaigns that generated significant growth in new customer acquisition.
- Streamlined internal processes for improved team efficiency and productivity.
- Analyzed sales and marketing data for improved strategies.
- Created compelling case studies highlighting the positive impact of company products on client businesses, demonstrating value proposition to prospective customers.
- Collaborated with cross-functional teams to create engaging marketing materials that resonated with target audiences.
- Maximized revenue potential by identifying upsell opportunities within existing client base.
- Initiated partnerships with complementary businesses to expand reach in target markets through co-marketing efforts or joint ventures.
- Developed persuasive sales pitches for presenting to potential clients, leading to increased conversion rates.
- Spearheaded competitive analysis initiatives to inform data-driven decision-making processes in campaign adjustments or product improvements.
- Led successful product launches, increasing brand awareness and market share.
- Championed omnichannel marketing strategies to create a seamless customer experience across all touchpoints, increasing loyalty and retention rates.
- Optimized customer database management system for better tracking of sales leads and enhanced reporting capabilities.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Generated advertising brochure for vendor use.
- Stayed current on company offerings and industry trends.
- Contributed to team objectives in fast-paced environment.
- Trained new employees on customer service, money handling and organizing strategies.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Consulted with businesses to supply accurate product and service information.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Presented professional image consistent with company's brand values.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Contributed to event marketing, sales and brand promotion.
- Met existing customers to review current services and expand sales opportunities.
- Kept detailed records of daily activities through online customer database.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Achieved or exceeded company-defined sales quotas.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Built diverse and consistent sales portfolio.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Developed, maintained and utilized diverse client base.
- Built relationships with customers and community to promote long term business growth.
- Negotiated prices, terms of sales and service agreements.
- Informed customers of promotions to increase sales productivity and volume.
- Recorded accurate and efficient records in customer database.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Maintained current knowledge of evolving changes in marketplace.
- Attended monthly sales meetings and quarterly sales trainings.
- Set and achieved company defined sales goals.
Sales representative
Kudos Africa SMC Limited
01.2019 - Current
- Planning and projections of sales volumes
- Coordination and tracking of shipping process
- Ensure proper route to market designed for superior customer service
- Guide and effect proper usage of company assets (such as POSM, branded outlets etc.) in the trade to leverage sales
- Identifying opportunities for territorial sales growth
- Drive volume, market share and deliver customer service professionally
- Plan activations and promotions calendar
- Plan meetings to track boost the sales force systems
- Build strong relationships with different stakeholders
- Build networks with the customers
- Attainment of set territorial sales targets
- Participate in the development of the departmental purchasing plan and its strategic execution to attain value-based performance
- Identify and recruit the required potential stockiest to the business
- Co-ordinate stock orders and deliveries to territory distributors
- Proactively plan and carry out all activations as agreed by the supervisor in the most satisfactory manner while opening up new markets and bringing new customers on board
- Prepare and present daily, weekly and monthly reports
Sales Executive
Cantina Di Frascati Ltd.
03.2015 - 07.2018
- Prepare monthly sales projections for all brands
- Review actual sales targets against set targets
- Develop business plans and sales strategy for given markets and territory that ensures the attainment of sales goals and profitability
- Appraise performance of sales teams
- Conduct market intelligence and analysis to guide management planning and decision making
- All other duties deemed fit as may be assigned by management
Sales Representative
Nile Breweries Ltd.
04.2012 - 07.2014
- Sales execution and coordination
- Building and maintaining customer relations between Nile Breweries ltd and all stakeholders
- Ensure proper route to market designed for superior customer service
- Guide and effect proper usage of company assets (such as coolers, POSM, branded outlets etc.) in the trade to leverage sales
- Identifying opportunities for territorial sales growth
- Drive volume, market share and deliver customer service professionally and competently through appropriate knowledge, skills and attitude
- Building company image through professional conduct in delivering the promise
- Helping customers build their businesses through reliable linkages
- Market intelligence - Monitor and report competitive activity in the trade
- Outlet merchandising to ensure visibility in the trade
- Enforce and ensure the recommended retail price in the trade and manage trade complaints technically and professionally while protecting the relationships
- Train distributor’s sales team in basic sales, customer service and product knowledge
- Introducing and marketing new products to the market
- Adding value to customers by enhancing their businesses through activations, beating competitors and understanding consumers and occasions
- Helping customers build their businesses through reliable linkages
- Build networks with the customers
- Attainment of set territorial sales targets
- Participate in the development of the departmental purchasing plan and its strategic execution to attain value-based performance
- Identify and recruit the required potential stockiest to the business
- Co-ordinate stock orders and deliveries to territory distributors
- Proactively plan and carry out all activations as agreed by the supervisor in the most satisfactory manner while opening up new markets and bringing new customers on board
- Prepare and present daily, weekly and monthly reports
Spirits Sales Representative
Nile Breweries Ltd.
09.2008 - 03.2012
- Participate in the development of the departmental purchasing plan and its strategic execution to attain value-based performance
- Participate in the evaluation of bids for routine procurement of spirits stock from Tanzania distillery
- Identify the required stockiest and distributors for the spirits and other brands produced by the company
- Co-ordinate spirits stock orders and deliveries to territory distributors
- Liaising with accounts to facilitate timely payment of suppliers
- Proactively plan and carry out all activations as agreed by the supervisor in the most satisfactory manner while opening up new markets and bringing new customers on board
- Manage customer accounts to maximize revenue collections and minimize debts with customers
- Building and maintaining customer relationships
Events Representative
Nile Breweries Ltd.
06.2006 - 09.2008
- Participate in planning and organizing of company events
- Maintain the event and promotional items in good condition
- Submit event sales figures, analysis and reports to the promotions manager and the marketing team
- Negotiate and process payment for the casuals and performing artists
Marketing Executive
Leading Resorts of the World
02.2003 - 12.2005
- Market and sell hotels and resort and vacation services to all potential clients in Uganda
- Coordinate transactions and follow up on payment terms to minimize debt risks and any customer inconveniences
- Build and maintain customer relationships
- Interview potential clients with questionnaires and recommend them for consultations with management for possible registration for membership
- Prepare and submit weekly and monthly sales projections to the sales and marketing manager
- Propose and organize authorized events to promote and sell services to target clients
- Prepare and submit daily, weekly and monthly reports
Education
Bachelor of Procurement and Logistic Management -
Uganda Christian University
UgandaDiploma in Project Planning and Management -
Makerere University Business School
UgandaCertificates in Customer care service, Entrepreneurship & Business Start-up -
Makerere University Business School
UgandaUganda Advanced Certificate of Education -
Kololo Senior Secondary School
Uganda Certificate of Education -
Kololo Senior Secondary School
Skills
- Sales performance
- Strategic planning
- Social media advertising
- Sales presentations
- Performance tracking
- Product promotion
- Marketing analytics
- Trade show coordination
- Industry partnerships
- ROI analysis
- Competitive analysis
- Marketing plan development
- Excellent communication
- Sales cycle management
- Acquire new business
- Sales strategy
- Consultative selling
- Analytical thinking
- Territory management
- Interpersonal communication
- Continuous improvement
- Time management abilities
- Professionalism
- Networking skills
- Stock management
- Sales pitch development
- Social media marketing
- CRM software
- Serve customers
- Business development
- Problem-solving
- Effective communication
- Point of sale operation
- Interpersonal skills
- Account management
- Sales promotion
- Customer feedback
- Processing payments
- Team collaboration
- Lead generation
- Sales techniques
- Market research
- Analytical skills
- Full-cycle sales process
- Promote products
- Teamwork and collaboration
- Self motivation
- Reliability
- Pricing strategy
- Problem-solving abilities
- Merchandising proficiency
- Sales demonstration
- Staff training and motivation
- Persuasive communication
- Food safety and sanitation
- Cold calling
- Relationship building
- Decision-making
- Client acquisition
- Team building
- Multitasking
- Attention to detail
- Active listening
- Product demonstration
- Written communication
- Sales training
- Inventory management
- Opening and closing procedures
- Direct sales
- Evaluate leads
Languages
English
Proficient
C2
Swahili
Upper Intermediate
B2
Timeline
Sales and Marketing Executive
Nitro Chemicals Ltd
03.2023 - Current
Sales representative
Kudos Africa SMC Limited
01.2019 - Current
Sales Executive
Cantina Di Frascati Ltd.
03.2015 - 07.2018
Sales Representative
Nile Breweries Ltd.
04.2012 - 07.2014
Spirits Sales Representative
Nile Breweries Ltd.
09.2008 - 03.2012
Events Representative
Nile Breweries Ltd.
06.2006 - 09.2008
Marketing Executive
Leading Resorts of the World
02.2003 - 12.2005
Bachelor of Procurement and Logistic Management -
Uganda Christian University
Diploma in Project Planning and Management -
Makerere University Business School
Certificates in Customer care service, Entrepreneurship & Business Start-up -
Makerere University Business School
Uganda Advanced Certificate of Education -
Kololo Senior Secondary School
Uganda Certificate of Education -
Kololo Senior Secondary School