Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Accomplishments
Certification
Timeline
Generic

USHER GALABUZI

Kampala,256

Summary

Enthusiastic digital marketing and communication professional seeking to leverage experience in positively promoting companies and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform the general public of promotions and initiatives, and influence targeted audiences. Astute in utilizing metrics to monitor campaign results.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

SolarNow
Kampala , Uganda
01.2023 - 01.2024
  • Developed and implemented digital marketing campaigns to increase brand awareness.
  • Analyzed website traffic metrics and adjusted strategies accordingly.
  • Created content for websites, blogs, social media platforms, and online advertising.
  • Collaborated with creative teams to design visuals for digital marketing campaigns.
  • Performed keyword research and analyzed SEO performance of webpages.
  • Managed email marketing campaigns from conception to execution.
  • Optimized landing pages for search engine optimization purposes.
  • Drafted press releases and blog posts related to digital marketing initiatives.
  • Monitored competitor activities and developed strategies to differentiate products or services.
  • Analyzed consumer behavior data using analytics tools such as Google Analytics.
  • Coordinated with external vendors to implement digital marketing programs.
  • Tracked campaign performance through detailed reporting systems.
  • Assisted in the development of promotional materials such as banners, videos.
  • Developed and managed digital pay-per-click advertising programs with Google AdWords and third-party content distribution networks.
  • Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.

Digital Entrepreneurship Specialist

World Bank
Free Town, Sierra Leone
01.2022 - 07.2022
  • Analyzed the current business environment to identify opportunities for new ventures.
  • Developed and implemented comprehensive strategies to promote entrepreneurship initiatives.
  • Researched best practices in entrepreneurial development and business start-up support.
  • Provided advice and guidance on establishing a successful business venture.
  • Identified potential funding sources for entrepreneurs, including government grants and private investments.
  • Coordinated with local partners to establish incubators, accelerators, mentoring programs and other services for entrepreneurs.
  • Conducted outreach activities to engage potential entrepreneurs from diverse backgrounds into the program.
  • Managed relationships with stakeholders such as investors, mentors, advisors and service providers.
  • Assessed existing businesses to determine their capacity for growth and expansion opportunities.
  • Tracked progress of participants in entrepreneurship programs through surveys, reports and interviews.
  • Advised new business owners on how to develop a competitive advantage in their respective industries.
  • Evaluated the effectiveness of existing entrepreneurial initiatives by collecting feedback from participants.

Marketing and Communication Lead

SolarNow
Kampala, Uganda
10.2019 - 11.2021
  • Developed and implemented integrated marketing campaigns to increase brand awareness.
  • Created and edited content for various digital platforms, including website, blog and social media channels.
  • Organized events to promote the company's products and services.
  • Analyzed customer feedback surveys to identify areas of improvement in marketing strategies.
  • Conducted research on current market trends and competitor activities.
  • Collaborated with internal teams to develop effective communication plans.
  • Generated creative ideas for new marketing initiatives.
  • Drafted press releases, articles and other promotional materials.
  • Managed budgets for all advertising campaigns and monitored results.
  • Coordinated with external vendors to ensure timely delivery of projects.
  • Established relationships with industry influencers to expand reach of campaigns.
  • Implemented SEO best practices to optimize online visibility of webpages.
  • Monitored metrics such as website traffic, lead generation, conversions.
  • Assisted in developing pricing strategies based on market analysis data.
  • Ensured compliance with applicable laws governing advertising activities.
  • Negotiated contracts with media partners for advertisement placements.
  • Researched new opportunities for expanding target audience base.
  • Prepared detailed reports outlining progress of campaigns and ROI.
  • Administered development and design of marketing communications materials through internal teams and outside vendors.
  • Produced professional, fresh and engaging copy with consistent brand messaging.
  • Coordinated mock-ups and preliminary layout designs for print collateral to keep implementation in line with customers' vision.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.

Social Media Executive

SolarNow
Kampala, Uganda
01.2018 - 12.2019
  • Developed and implemented comprehensive social media strategies to increase brand awareness, engagement, and web traffic.
  • Researched and identified influencers in the industry to collaborate with for campaigns.
  • Created engaging visuals for social media platforms such as Instagram, Facebook, Twitter, LinkedIn, YouTube.
  • Compiled weekly reports on performance metrics of all social media channels.
  • Coordinated with content writers and graphic designers to create compelling posts.
  • Worked closely with marketing team to align social media activities with overall business objectives.
  • Conducted competitor analysis to identify best practices in the industry.
  • Analyzed customer feedbacks from various online sources including social media platforms.
  • Actively monitored conversations across all accounts and responded promptly to inquiries or complaints.
  • Tracked KPIs such as followers, impressions, reach and engagements on a daily basis.

Social Media Officer

Airtel
Kampala, Uganda
10.2014 - 01.2017
  • Developed and executed campaigns to increase brand awareness on various social media platforms.
  • Conducted research to identify key influencers in the industry, then collaborated with them to promote company's products and services.
  • Managed content creation process for all social media channels, including copywriting, editing and proofreading posts.
  • Monitored online conversations about the brand and responded to customer inquiries in a timely manner.
  • Coordinated with other departments to ensure that social media content is consistent with overall marketing strategy.
  • Created monthly reports on performance of each platform and presented insights to senior management team.
  • Scheduled posts ahead of time using tools like Hootsuite or Sprout Social for optimal results.
  • Responded promptly to comments and messages from customers on different platforms within 24 hours.
  • Managed reputation of the brand by monitoring reviews from customers across different websites.

Administrative Assistant

Tiner School
Kampala, Uganda
01.2011 - 12.2013
  • Provided administrative support to the executive team, including scheduling meetings and managing calendars.
  • Organized and maintained filing systems for physical and electronic documents, ensuring accuracy and confidentiality of records.
  • Composed letters, memos, reports, emails, presentations and other written correspondence as required by management staff.
  • Managed incoming calls while providing information or transferring callers to appropriate personnel.
  • Maintained office supplies inventory by checking stock to determine inventory level; anticipating needed supplies; placing and expediting orders for supplies.
  • Ensured efficient operation of office equipment such as printers, copiers and fax machines.
  • Assisted with the planning of special events by arranging catering services, securing venues and ordering promotional materials.
  • Coordinated mailings including sorting mail, preparing packages for shipping via courier service or postal service.
  • Processed invoices for payment using accounting software applications.
  • Entered data into spreadsheets using Microsoft Excel or other similar programs.
  • Prepared expense reports on behalf of executives in accordance with company policies and procedures.
  • Handled confidential documents in an organized fashion according to established protocol.

Education

Bachelor of Arts - Economics

Kyambogo University
Kampala
01-2011

UACE - UACE

Kitante Hill School
Kampala
12-2005

UCE - UCE

St Johns SS
Mukono
12-2003

Skills

  • Adobe Creative Suite
  • Budget Development
  • Testing and Optimization
  • Customer Segmentation
  • Social Media Marketing
  • Campaign Planning
  • Market Research and Analysis
  • Digital Marketing Management
  • Creative Problem-Solving
  • Salesforce CRM
  • Relationship Building
  • KPI Management
  • Content Creation
  • Search Engine Optimization (SEO)
  • Google Adwords
  • Data Analysis
  • Multi-channel marketing
  • Graphic Design

Affiliations

  • I have a passion for traveling and sightseeing. Gym enthusiast and harbor a strong love or books.

Languages

Luganda
First Language
English
Proficient (C2)
C2

Accomplishments

  • Best Airtel Back Office agent 2017
  • Best Employee SolarNow 2020

Certification

  • Google marketing Certficate
  • SEO Certificate
  • Fundamentals of Digital marketing

Timeline

Digital Marketing Specialist

SolarNow
01.2023 - 01.2024

Digital Entrepreneurship Specialist

World Bank
01.2022 - 07.2022

Marketing and Communication Lead

SolarNow
10.2019 - 11.2021

Social Media Executive

SolarNow
01.2018 - 12.2019

Social Media Officer

Airtel
10.2014 - 01.2017

Administrative Assistant

Tiner School
01.2011 - 12.2013

Bachelor of Arts - Economics

Kyambogo University

UACE - UACE

Kitante Hill School

UCE - UCE

St Johns SS

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USHER GALABUZI