Victoria Ateenyi Nyanzi

• In charge of conceptualizing, planning, and executing diverse social media campaigns on different LinkedIn accounts.
• Successfully grown one of our client's accounts by 32% through creating engaging content contributing to heightened brand visibility and customer engagement.
• Monitor online conversations surrounding the different brands to address any negative sentiment or misinformation proactively.
• Serve as the frontline responder during social media crises, assessing situations, addressing concerns promptly, and implementing damage control strategies to safeguard client's reputation.
• Implement analytics tools to track community performance and identify areas for improvement and adjust strategies accordingly.

OATS Consultancy is the holding company for MOZO TV Zambia, The OATS Experience and Platinum Events Africa. Some of my roles and responsibilities were:

• Developed and executed communications strategies to support the brand's goals and objectives, increased earned and paid media coverage through successful outreach efforts and relationship building with key journalists in Uganda, Kenya and Zambia.
• Managed the communications strategy for a number of high-profile events like The Uganda Music Awards 2017, Africa Music Awards 2018, Africa Music Dialogue (AHA), IKON Awards, and so much more resulting in positive media coverage and increased attendance.
• Provided communications counsel that led to successful a stakeholder engagement and support for a major organizational change after the Covid-19 lockdown in 2021.
• Developed and executed a crisis communications plan that effectively mitigated negative media coverage and protected the organization's reputation after our first project which had been put on hold.
• Coordinated launch program activities such as press events and presentations, satellite media tours, radio media tours etc for our brand and partner events or productions.
• Crafted and edited various types of content, such as press releases, articles, speeches, and presentations for events or media purposes.

• Prepared and edited organizational publications such quarterly newsletters, reports, speeches, press releases for internal or external audiences.
• Handled successful PR launches for several campaigns including ICT4Farmers, ICT4 persons with disabilities, Innovate for disability and so much more.
• Planned and executed the brand's digital and social media strategy including managing the social media platforms like LinkedIn, Twitter and the website.
• Developed and executed PR plans for various business campaigns while managing and coordinating the PR agency and media houses for positive coverage of the brand, products, and market activities.
• Obtained, attributed, and wrote compelling captions and other text for photos, video and other graphics for both print and online use.

• Was in charge of planning, developing and curating compelling content for different clients' social media accounts with a major focus on LinkedIn.
• Acted as the lead point of contact for any matter relating to client needs on social media by actively engaging with the audience, responding to comments, messages, and mentions.
• Organized engaging online events such as live Q&A sessions, webinars, and contests to increase audience participation and interaction with the brand.
• Grew one of the major client's LinkedIn account from 0 to 15K followers in a space of 12 months using paid and earned reach.

One of the major events I handled was the Club Music Awards 2017 under the supervision of Club Pilsner (Nile Breweries Ltd) and Moringa Ogilvy.

• Was in charge of liaising with the different industry stakeholders, negotiating suppliers, handling logistics, managing budgets and invoicing, organizing accreditation and presenting post-event reports.
• In PR, I was in charge of writing and producing presentations and press releases, organizing and attending promotional events such as television interviews, press conferences and radio interviews.
• Handling daily updates on all social media pages and dealing with inquiries from the public, press and related stakeholders.