Wycliff Tulinawe
Kampala
Summary
Brand commercialization and innovation expert with 7+ years in FMCG, beverages, aviation, and agency sectors. Proven track record in brand management, customer marketing, and category management. Skilled in innovation commercialization and trade marketing. Currently leading innovation projects at Uganda Breweries Limited (Diageo).
Overview
9
9
years of professional experience
1
1
Certification
Work History
Innovation Project Manager
Uganda Breweries Limited (Diageo)
Kampala, Uganda
10.2025 - Current
- Assisted in developing and managing innovation roadmap aligned with business strategy and growth objectives.
- Supported identification, evaluation, and prioritisation of innovation opportunities informed by market trends and consumer insights.
- Consolidated inputs from brand, commercial, and operations teams to align innovation initiatives with strategic objectives.
- Coordinated activities and timelines for end-to-end delivery of innovation initiatives from concept to launch.
- Developed comprehensive project plans, outlining scopes, timelines, and resources, facilitating smooth execution.
- Tracked project timelines, budgets, and risks to ensure proactive issue resolution and maintain project momentum.
- Aided cross-functional collaboration with marketing, sales, finance, operations, IT, and legal teams to ensure alignment for pilots and launches.
- Assisted in coordinating launch materials and timelines for commercialisation and go-to-market readiness.
- Facilitated team meetings and stakeholder updates to enhance communication and drive collaborative problem-solving efforts.
- Coordinated with clients to define project objectives and requirements, ensuring alignment with business goals.
- Contributed to concept testing and validation activities by gathering data and summarising insights for decision processes.
- Oversaw the development of project documentation, maintaining clear and accurate records throughout project lifecycles.
- Cultivated strong relationships with clients, stakeholders, and team members, building a culture of trust and cooperation.
- Monitored performance and prepared updates for stakeholders to document learnings for continuous improvement.
- Adapted to ever-changing market trends to maintain competitive position.
Account Manager
Nile Breweries Limited & Uganda Airlines
Kampala, Uganda
07.2024 - 09.2025
- Managed client relationships as primary point of contact, fostering strong partnerships and ensuring client needs were met.
- Oversaw management and execution of marketing campaigns, ensuring timely delivery of high-quality work that aligned with client objectives.
- Coordinated with creative, media, and production teams to execute campaigns, ensuring alignment across departments and adherence to client goals.
- Budget Management: Monitor campaign budgets, ensuring cost-effectiveness and proper allocation of resources.
- Strategic Planning: Develop and implement strategic plans tailored to each brand's objectives, aligning with their business goals and consumer needs.
- Market Insights & Reporting: Analyze market trends, consumer behavior, and campaign performance to provide actionable insights and reporting to clients.
- Brand Stewardship: Uphold the unique identity of each brand, ensuring consistency in tone, message, and creative execution across all platforms.
- Problem Solving & Crisis Management: Address challenges and resolve conflicts promptly, maintaining client satisfaction.
Category Manager
Movit Products Limited
Kampala
09.2023 - 04.2024
- Develop and execute category strategies to drive sales and profitability.
- Negotiate pricing, promotions, and supplier terms to maximize profitability.
- Conducted market analysis to identify emerging trends and opportunities for category growth.
- Analyse consumer behaviour to optimise product assortment and placement.
- Monitor and evaluate category performance using KPIs.
- Collaborate with marketing, sales, and supply chain teams for alignment with business goals.
- Oversee product lifecycle management, including launches and discontinuations.
- Built relationships with retail partners to enhance collaboration and strategic partnerships.
- Stay updated on industry trends and regulatory changes.
- Implemented process improvements to streamline operations and increase overall effectiveness.
Brand Manager
African Queen No.1 Distributor Limited
Mukono
09.2022 - 08.2023
- Shaped and communicated the vision and mission of assigned brands.
- Translated brand elements into go-to-market strategies.
- Evaluated brand positioning and consumer insights to inform strategic decisions.
- Tracked and presented marketing campaign performance, highlighting ROI and KPIs.
- Collaborated with stakeholders to ensure adherence to best practices.
- Mitigated risks and streamlined project scopes and resources for enhanced execution.
Senior Engagement Executive
Fireworks Advertising Uganda Limited
Kampala
08.2019 - 08.2022
- Developed proposals that secured long-term client contracts, enhancing client relationships.
- Facilitated onboarding process for key clients, including MasterCard Foundation and KCB Bank, ensuring a smooth transition and integration.
- Managed projects and coordinated teams to consistently meet deadlines, ensuring timely delivery of client solutions.
- Improved reporting formats and developed advertising strategies that increased campaign effectiveness.
Business Development Executive
Fireworks Advertising Uganda Limited
Kampala
08.2019 - 07.2020
- Developed business growth plans by identifying key clients, critical targets and priority service lines.
- Developed business plans to establish revenue and growth.
- Conducted market research and delivered competitor analysis to inform strategic decision-making.
- Prepared bid documents, developed proposals, and crafted budgets to secure new business opportunities.
- Researched prospective clients to develop and execute cold call lists.
Business Development Officer
Courier Mate
Kampala
04.2019 - 07.2019
- Surpassed sales and customer service targets, consistently exceeding established KPIs.
- Resolved client issues promptly, maintaining high levels of satisfaction and loyalty.
- Provided insights for application development through target market analysis to inform strategic decisions.
- Researched delivery business landscape in Uganda to identify growth opportunities.
- Created short-term and long-term goals for business team to achieve objectives.
Marketing and Sales Executive
Malaika Honey
Kampala
03.2018 - 03.2019
- Managed relationships with key clients to maintain high levels of satisfaction and loyalty.
- Oversaw branding strategy for clients, enhancing visibility for Cafe Javas and Shoprite.
- Analysed market trends and customer feedback to inform product development and positioning.
- Demonstrated outstanding networking and relationship-building skills, effectively aiding growth in B2B settings.
- Developed engaging social media content and coordinated successful events.
Accountant
Tides Supermarket
Wakiso
02.2017 - 01.2018
- Managed financial accounts, reconciling bank statements and monitoring cash flow to maintain accurate records.
- Managed accounts payable and receivable, ensuring timely settlement of invoices and maximising cash flow.
- Reconciled monthly bank statements and resolved discrepancies.
- Managed accounts and filed tax returns, ensuring compliance with regulations.
- Supervised business operations in manager's absence, maintaining operational continuity.
Education
Master of Business Administration - Strategy
University of Edinburgh
Kampala01-2024
Postgraduate Diploma - Marketing (CIM)
Uganda Management Institute
01-2022
Bachelor of Arts - Development Economics
Makerere University
Kampala, Uganda01-2018
Uganda Advanced Certificate of Education -
St. Mary's Kitende
01-2012
O-Level Certificate -
Namilyango College
01-2010
Skills
- Innovation commercialisation
- Project Management
- Product Development
- Marketing and Brand Strategy
- Customer and Consumer Marketing
- Business & Market Analysis
- Sales Trend Forecasting
- Data Analysis
- Budget Development
- Performance Optimization
- Content Creation
- Proposal Development
- Creative problem-solving
- Teamwork and Leadership
- Interpersonal communication
- Attention to Detail
- Adaptability and Agility
Certification
- CIM Member
- PMI Member
Hobbies and Interests
- Swimming
- Socializing
- Reading
- Poetry
- Rugby
References
- Dr. Ben Mugerwa, Uganda Management Institute, +256 772 419224, benedict.mugerwa@gmail.com
- Ms. Joan Aliganyira, Head of Internal Audit, Salaam Bank, +256 773 132 679
- Ms. Doreen Nyiramugisha, Housing Finance Bank, +256 784 779 871, doreen.nyiramugisha@gmail.com
Timeline
Innovation Project Manager
Uganda Breweries Limited (Diageo)
10.2025 - Current
Account Manager
Nile Breweries Limited & Uganda Airlines
07.2024 - 09.2025
Category Manager
Movit Products Limited
09.2023 - 04.2024
Brand Manager
African Queen No.1 Distributor Limited
09.2022 - 08.2023
Senior Engagement Executive
Fireworks Advertising Uganda Limited
08.2019 - 08.2022
Business Development Executive
Fireworks Advertising Uganda Limited
08.2019 - 07.2020
Business Development Officer
Courier Mate
04.2019 - 07.2019
Marketing and Sales Executive
Malaika Honey
03.2018 - 03.2019
Accountant
Tides Supermarket
02.2017 - 01.2018
Master of Business Administration - Strategy
University of Edinburgh
Postgraduate Diploma - Marketing (CIM)
Uganda Management Institute
Bachelor of Arts - Development Economics
Makerere University
Uganda Advanced Certificate of Education -
St. Mary's Kitende
O-Level Certificate -
Namilyango College