Zawedde Patricia
Kampala
Summary
A communications professional with 5 years of experience in digital marketing, content creation, and community management. I have successfully worked with clients across various industries including insurance, FMCGs, hospitality, and law firms. Leveraging creative skills, social media management, content creation, digital strategy, and influencer management, I excel in building engaging communities and driving brand awareness. I am adept at navigating surprising situations with grace and professionalism, developing community engagement strategies, and collaborating with teams to achieve brand goals.
Overview
3
3
years of professional experience
Work History
Digital Marketing Officer
FINCA Uganda
08.2023 - Current
- Spearheaded the development of the new FINCA Uganda website from Uganda, collaborating with the FINCA international team to ensure a seamless and compliant digital presence.
- Enhanced the brand's online presence, increased audience engagement and follower numbers across various platforms.
- In charge of community management, actively engaging with online community, responding to inquiries, and fostering positive interactions in line with our brand values
- Plan, set up, and execute various online marketing campaigns to enhance brand visibility and achieve business objectives.
- Responsible for producing, editing, and curating engaging video and photo content to support our marketing initiatives.
Client Service Manager
QG Saatchi & Saatchi
11.2022 - 07.2023
- Managed client accounts efficiently, proactively addressing their needs within PR, digital, and events.
- Collaborated with digital and content teams to create strategic digital experiences.
- Successfully handled the rebrand of AF Mpanga Advocates and grew social media presence significantly.
Digital Marketing Manager
Sokoni Limited
02.2022 - 11.2022
- Developed digital marketing content for various clients, ensuring consistency and differentiation.
- Directed a successful search engine marketing campaign, leveraging solid linking and keyword research tactics.
- Directed a successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
Digital Manager
Bert com Africa
02.2022 - 10.2022
- Created and optimized content for specific platforms, maintaining the company's social media presence.
- Planned and executed digital marketing strategies, achieving significant growth in social media engagement.
Digital Marketing Executive
Faraja Africa Foundation
08.2021 - 01.2022
- Increased brand awareness through social media management and content creation.
- Designed visual content and fliers, boosting social media engagement by 75%
Education
Certificate - Upskill Digital Marketing
The Innovation Village
2021
Bachelors Degree - Accounting and Finance
Kyambogo University
2020
Skills
- Copywriting
- Media buying
- Website Management
- Influencer Management
- Social Media Management
- Monitoring & Reporting
- Community Management
- Content Creation & Strategy
- Digital Marketing & Strategy
- Moderation & User Engagement
References
Ms. Primrose Kobusingye
Head of Marketing
FINCA Uganda
Tel: +256 772196326
Mr. Ishimwe Collins
Senior Economist
Ministry of Finance and Economic Development
Tel: +256 772 591 489
Mr. Pius Enywaru
General Manager
Fast Lane Media
Tel: +256 777 188 326
Timeline
Digital Marketing Officer
FINCA Uganda
08.2023 - Current
Client Service Manager
QG Saatchi & Saatchi
11.2022 - 07.2023
Digital Marketing Manager
Sokoni Limited
02.2022 - 11.2022
Digital Manager
Bert com Africa
02.2022 - 10.2022
Digital Marketing Executive
Faraja Africa Foundation
08.2021 - 01.2022
Certificate - Upskill Digital Marketing
The Innovation Village
Bachelors Degree - Accounting and Finance
Kyambogo University
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