ZEPHANIA WAMALA
Marketing Manager
Kampala
Summary
Skilled Web Developer with a Business Administration degree and marketing experience. Proficient in front-end and back-end technologies, optimizing websites for lead generation and aligning solutions with business objectives. Track record of successful marketing campaigns, impactful social media advertising, and event planning expertise. Google Analytics Certified, data-driven, and focused on creating user-friendly websites.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Web Developer
Freelance
Kampala
02.2023 - Current
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Provided security maintenance and patching on website interface to maintain viability after launch.
Marketing Manager
SNK Media
Kampala
05.2022 - 12.2022
- Responsible for planning, managing, and executing projects related to marketing campaigns
- Budgeting and setting timelines
- Collaborate with bloggers and developers to create content and content calendars for clients
- Create project budgets and timeless
- Strategizing and implementing digital marketing campaigns
- Conducting in-depth market research on products
- Competitor analysis
- Working with marketing directors to create marketing campaigns for clients
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations
- Assessed marketing copy, art comps and final designs and compared with established specifications
- Generated reports detailing campaign performance, customer engagement and engagement trends
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments
- Maintained documentation, detailing assignments, in-progress work and completed project milestones
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Performed market segmentations, targeting and positioning for each product line.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Used data analytics to track lead generation campaigns and improve quality.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing and Events Manager
Phambili Events limited
Kampala
01.2021 - 03.2022
- Kabale, 404
- Responsible for organizing and implementing all event and marketing concepts of company executives
- Outsourced required external parties
- Worked together with media and production teams to ensure customer satisfaction
- Created work breakdown structures and delegated teams
- Designed and implementing company social media and paid ads campaigns
- Handled event budgets
- Managed client communication and venue relationships
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
- Prepared and implemented strategic growth plans for territory based on company goals and expectations
- Implemented systems and procedures to increase sales
- Created and implemented new business opportunities by utilizing strategic networking strategies
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Developed and implemented successful marketing plans to generate event revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Project Coordinator
Selemani Construction Limited
Kampala
05.2020 - 12.2020
- Spearheaded day-to-day operations of assigned projects by organizing and communicating details related to specific assignments while serving as an interface between team members and managers
- Ensured effective planning and timely implementation of all project description related activities
- Coordinated progression of project implementation in line with targeted work plans and budgets throughout project lifecycle to ensure value for money
- Assisting project managers by ensuring costs are monitored, budget is managed, and deadlines are met
- Preparing PowerPoint presentations on to update senior management on project's progress
- Liaising with clients to determine projects objectives
- Ensuring all stakeholders are updated throughout project lifecycle by automating communication and organizing regular meetings to ensure all stakeholders are updated throughout project lifecycle
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments
- Coordinated presentations for customers and project members to detail project scope, progress and results
- Tracked hours and expenses to keep project on task and within budgetary parameters
- Kept corporate and client information confidential, adhering to data safety measures
- Kept projects on schedule by managing deadlines and adjusting workflows
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Analyzed project performance data to identify areas of improvement.
- Developed and implemented project plans and budgets to ensure successful execution.
Executive Assistant
Highway Motors Limited
Nairobi
09.2017 - 08.2019
- Nairobi
- While here, I was the point of contact for customers welcoming and greeting them, or on telephone, answering or referring inquires, maintained employee and department directories, gave instructions, maintained security by following procedures and maintained logbooks, issued visitors badges
- Streamlined day to day office operations and responded to all requests for information regarding incoming and outgoing correspondence
- This enabled other heads of department focus on high priority issues to enable achieve organizational goals
- Alleviated vehicle downtime through ensuring timely inspection and maintenance of company vehicles which helped eliminate uncoordinated interruptions during service delivery hence reduction of maintenance and repair cost
- Ensured timely submission of invoices and reminders to clients for payment which ensured timely payment if arrears increasing revenue
- Promoted information integrity through creation, dissemination of information and ensured security/confidentiality of information through filing
- This enabled effective communication via phone and email, ensured all duties were completed accurately and delivered with high quality and in a timely manner
- Established records management system, increased office organization by developing effective and efficient filling system and customer database protocols
- This economized on space used during storage as well as reduced on time spent on retrieval of information
- Administered contact database for employees and senior management
- This eliminated time consuming manual methods of retrieving information
- And also coordination of clients was eased and complaints were handled on real time
- Scheduled and organized meetings and facilitated management with relevant documents hence smooth flow of the discussion
- Facilitated effective communication though providing continuous and timely feedback to queries, complaints and general information enquiries in line with organizational policy hence retention of corporate image
- Ensured efficiency in communication through timely availability and distribution of information by photocopying and printing
- This facilitated necessary assessment of suppliers and evaluation of performance/proceeds.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
- Streamlined operations and prioritized tasks, allowing senior staff to increase productivity.
Data Entry Assistant
Uganda Healthcare Federation
Kampala
08.2017 - 09.2017
- Responsible for collecting data, maintaining electronic records, and ensuring data security, filing, and operating office equipment
- Ensured proper bookkeeping and filing of receipts/ fiscal documents in line with company policies
- This made retrieval process easier and quick access to information
- Prepared source data for computer entry by compiling, verifying accuracy and sorting information according to priority
- Managed financial transactions by organizing check book ledgers on MS excel
- Facilitated effective commination by organizing / generating repots, storing complete works in designated locations and performing backup operations
- Reviewed data for deficiencies, correcting and faults and checking output.
- Entered numerical data into databases with speed and accuracy using 10-key pad.
- Sorted documents and maintained organized filing process.
- Managed documents by organizing forms, making photocopies, filing records, preparing correspondence, and creating reports.
- Scanned documents and saved in database to keep records of essential organizational information.
Intern
Bank of Uganda
Kampala
07.2014 - 09.2014
- Combined and rearranged data on employee concerns into detailed reports with summaries of challenges facing employees in various departments
- Organized Seminars with department team members to train employees on industry practices and regulations
- Compiling legal reports on both employee and firm requirements
- Identified possible weaknesses in various departments through reviewing company procedures and practices
- Complied reports on company operations to determine compliance risk 4
- Hard skills
- MS PowerPoint, project, excel, word, Google outlook
- Data base management
- Calendar Management 5
- Answered and transferred incoming telephone calls, taking messages for various staff members
- Provided clerical support, addressing routine and special requirements
- Sorted, organized and maintained files
- Maintained office schedule and calendar of workflow and meetings
- Prepared project presentations and reports to assist senior staff.
- Collected, arranged, and input information into database system.
Education
The 2023 Web Development Bootcamp - Web Development
Udemy
01.2023 - 06.2023
Google Analytics Certification - Marketing Research
Google Skillshop
10.2022 - 11.2022
Certificate In Digital Marketing - Marketing
Hubspot Academy
07.2023 - 07.2023
Certificate In Search Engine Optimization - Marketing Research
Hubspot Academy
07.2022 - 08.2022
Certificate in Inbound Marketing -
Hubspot Academy
06.2022 - 6 2022
Bachelor of Science - International Business Administration
United States International University- Africa
Nairobi ,Kenya 07.2015 - 9 2020
Uganda Advanced Certificate Of Education -
Taibah International School
02.2013 - 12.2014
Uganda Ordinary Certificate - undefined
Taibah International School
Skills
Market AnalysisStrategic planning
Marketing Strategies and advertising
Web analyticsMs OfficeGoal prioritization
Team managementBudget managementProject managementStake holder engagementProgramming
Project Management
Technical Analysis
Problem-Solving
Strategic financial planning
Flexible and Adaptable
Timeline
Certificate In Digital Marketing - Marketing
Hubspot Academy
07.2023 - 07.2023
Web Developer
Freelance
02.2023 - Current
The 2023 Web Development Bootcamp - Web Development
Udemy
01.2023 - 06.2023
Google Analytics Certification - Marketing Research
Google Skillshop
10.2022 - 11.2022
Certificate In Search Engine Optimization - Marketing Research
Hubspot Academy
07.2022 - 08.2022
Certificate in Inbound Marketing -
Hubspot Academy
06.2022 - 6 2022
Marketing Manager
SNK Media
05.2022 - 12.2022
Marketing and Events Manager
Phambili Events limited
01.2021 - 03.2022
Project Coordinator
Selemani Construction Limited
05.2020 - 12.2020
Executive Assistant
Highway Motors Limited
09.2017 - 08.2019
Data Entry Assistant
Uganda Healthcare Federation
08.2017 - 09.2017
Bachelor of Science - International Business Administration
United States International University- Africa
07.2015 - 9 2020
Intern
Bank of Uganda
07.2014 - 09.2014
Uganda Advanced Certificate Of Education -
Taibah International School
02.2013 - 12.2014
Uganda Ordinary Certificate - undefined
Taibah International School